Is Closing Your LinkedIn Account the Answer to Annoying Calls?
I saw a friend of mine the other night and after exchanging some pleasantries I asked if he had closed his LinkedIn account because I was no longer seeing him on LinkedIn. He said he had. He was finding many of his unwanted calls were from people who found him on LinkedIn. He didn’t like the calls, so he closed his account. Was this a good idea?
People Expect to See Your Profile On LinkedIn
The expectation today is you WILL have a profile on LinkedIn. LinkedIn started as a place for business professionals to network but it has rapidly grown to become the professional/business networking site for all walks of life. “If you are not there; you are square.”
Your co-workers, customers, vendors and others expect to find your profile on LinkedIn. If your profile is not there; the conclusion is you must have a problem. Either you are hiding something, hiding from someone or you are a really poor networker and do not understand the value and importance of a network.
Who Are You Attracting?
If you are receiving annoying calls because of your LinkedIn profile; maybe it’s the way you’re advertising yourself! The reality is many unsophisticated networkers search LinkedIn for “C” level executives, directors, purchasing agents and numerous other high profile positions solely to promote their products and services. People in high-level positions play into these searches by listing their current title as their headline or tag line.
LinkedIn even exacerbates the problem because, by default, your current job title automatically becomes your headline unless you uncheck the box “Update My Headline To” when it appears. You DO NOT want your title as your headline! Listing your current title serves no one other than a person looking for someone in your position.
The Funny Thing About Titles
Many people get caught up in the importance of their own title and want to display it proudly; maybe even brag a little. The truth is if you are the CEO, CFO, COO, CIO or any other “C” positions of Podunk, Inc.; no one cares! Most likely the people seeing Podunk, Inc. have no clue about the company and until they have more information: do not care! Not only are you making yourself a target for marketers; the information you provided tells your audience absolutely nothing about the value you offer!
However, if you are the CEO of Coke, Proctor and Gamble, Macy’s Department Stores or some other large easily recognized company; your title will mean something and it will also draw a lot of attention – unwanted attention. So unless you are with a large company using the C-level title has intrinsic value; otherwise it is wasted effort.
Your Headline Should Be Your Value Statement; Not Your Title!
This is where people go wrong with their profile and invite the unwanted attention. If you have a title in your headline you are making yourself an easy target. Your headline should tell your reader about the value you offer. Your headline, next to your name, is your most prominent piece of information – as a headline should be; so make sure it draws the attention you want!
When You Do Your Headline Properly the Unwanted Phone Calls Will Be Reduced and May Stop
Because your headline is prominently displayed and has high value as searchable information; you must focus on your value proposition. What is it you offer that people want and will search to find?
I can have a headline which says I’m a Realtor or my headline can say Realtor Specializing in West Linn, Oregon Homes; which tells your audience more? I could go further and say “Realtor in West Linn, OR specializing in high end homes.” If I’m not interested in people searching for low end or starter homes; I am filtering them out with my headline. Some may call regardless, but I’m doing my best to get the prospects I want.
Deleting your profile is a solution to unwanted calls based upon your LinkedIn profile, but it is a drastic response to a fixable situation. Before you take this action; look at your profile to identify the cause of the unwanted attention and make some changes.
My name is Tom Staskiewicz and my goal is to help everyone do a little better, get a little further and reach the success they are destined to achieve!
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