Your LinkedIn Headline Follows You Wherever You Go on LinkedIn and Beyond
If your name was to potentially be seen by 20,000 or 30,000 people what would you want them to know about you? What would you want them to take away from the brief encounter?
Well that’s exactly what could happen and does happen when you connect with someone well connected on LinkedIn! Now you may say you don’t connect with those individuals so it doesn’t matter. My response is okay then maybe it’s only 1500 or 2000 people who will see your name and headline. What do you want ONLY 1500 to 2000 people to know about you?
LinkedIn Is Happy to Default Your Headline to Your Current Job Title – Don’t Let that Happen!
My point is many people simply let LinkedIn insert their current job title in their headline and think nothing of it. What a waste!
If you are a:
- Speaker, let people know your speaking topics.
- Mobile App Programmer let people know about your app which has been downloaded by 800,000 users.
- Project manager tell people about a success.
- Plant manager how did you improve production or reduce costs.
- Realtor tell people about your experience selling $500,000 homes in Ypsilanti, Michigan or wherever.
- COBOL programmer tell people how you troubleshoot mainframe problems in record time.
Hopefully you are getting the idea.
Some Examples of Powerful Headlines
What you want is when your name is displayed it is followed by something which will resonate with 1, 2, 10, 20 even 500 of the people who see you associated with someone they know. This new connection is an indirect referral. No, it’s not an endorsement, but the association can be a tremendous boost for you and your career. Here are a couple of extreme examples to make my point.
LeBron James is now connected to Sam Riley Miami Realtor specializing in luxury homes for athletes! What does that say to your potential audience? Will anyone be interested in contacting Sam?
Michelle Obama is now connected to Alice Swanson Interior Decorator for the rich and famous. Do you think Alice will get any telephone calls?
How can you spice up your headline to ensure it will do the job when 20 or 30 thousand people see it?
Tom Staskiewicz writes on employment issues and has a special interest in temporary work. With over 15 years experience as a temporary employee working for multiple agencies and businesses he has a great perspective on what it takes to be successful as a temp. He has negotiated better starting pay and periodic raises for himself and others as temporary employees.