Why You Want to Add the Most Connected People on LinkedIn to Your Network
Have you seen those people on LinkedIn bragging about their 20 or 30 THOUSAND connections? Is it a little off-putting and lead you so say so what? We all know there is no way they can know or stay in touch with all these people so what’s the value?
Depending upon what they do there is value to them; but there is also value to you; but only if you are connected!
Grow Your Network Value 1 – Millions of Connections
We can say all we want about these massive connectors and how they can’t do this and they can’t do that; but there is something they can do, which may have massive value to you. They are connectors and because they have 20 or 30 THOUSAND connections; connecting to them will bring 20 or 30 THOUSAND people one degree of separation away from you. It will also bring millions of people just two degrees of separation from you. Do you know of any other way you can get one or two degrees of separation away from millions people?
Grow Your Network Value 2 – Millions of Current Addresses and Contact Information
Have you ever bought a mailing list? If so, you know there can be issues with the accuracy and how current the information. On LinkedIn your connections are responsible for keeping their information current. With mailing lists you are depending upon some organization, which is periodically surveying the people on the list, to get updates. Which do you feel is more reliable?
Grow Your Network Value 3 – Increase the Number of Times You Show Up in Search Results
Although I’m not necessarily big on SEO with LinkedIn; I feel it is important to identify the importance of a large network if you are hoping for SEO results.
I see many “LinkedIn experts” constantly talking about SEO and showing results of how tweaking your profile can improve your search result. I don’t disagree, but when they take these results and try to project them to massive results; I take issue. You can only show up in the search results when it is a first, second or third level connection or someone who is a member of one of your groups. If you have a small network you can spend an eternity improving your search terms, but it won’t make much difference; you will still get limited exposure.
Grow Your Network Value 4 – A Simple Acknowledgement of One of Your Posts or Comments Can Go to Thousands and Potentially Millions
Massively connected people have some or in cases a lot of influence over their networks. It’s like the E.F. Hutton commercials; when the person on TV says, “My Broker is E.F. Hutton and …” Everyone in the picture stops and leans in and then the voice over comes on and says, “when E.F. Hutton talks, everyone listens.” Some of these massively connected individuals have that kind of sway with their audience and it can work to your advantage if your message is GREAT!
Grow Your Network Value 5 – You Can Put Yourself in Front of this Person’s Connections… Frequently!
Would you like to be in front of Brian Tracy’s, Mark Victor Hansen’s, Jack Canfield’s, Les Brown’s, Robert Allen’s, or some celebrity’s audience on a regular basis; it’s possible with LinkedIn and all that’s required is their accepting your LinkedIn invite which, by the way, is not that difficult to get.
Once connected you can get in front of their audience through recommendations, your endorsements of their skills, comments and likes of their posts, birthday wishes, congratulatory notes, etc. The possibilities are endless and the opportunities are great.
Massively connected people can bring you massive exposure. If you have a GREAT message and you can get the attention of a massively connected individual you have the potential to reach a massive audience with their implied endorsement. There is more power in these individuals than any mailing list. Build your network with well connected people and see your sphere of influence grow!
My name is Tom Staskiewicz and my goal is to help everyone do a little better, get a little further and reach the success they are destined to achieve!
Do you need help with your message? Are you struggling for people to know you and what you have to offer? If so, I can help. My contact information is below or Email Me Now! and lets get started.
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