Why You Want to Add the Most Connected People on LinkedIn… to Your Network


Why You Want to Add the Most Connected People on LinkedIn to Your Network

Have you seen those people on LinkedIn bragging about their 20 or 30 THOUSAND connections? Is it a little off-putting and lead you so say so what? We all know there is no way they can know or stay in touch with all these people so what’s the value?

Depending upon what they do there is value to them; but there is also value to you; but only if you are connected!

Grow Your Network Value 1 – Millions of Connections

We can say all we want about these massive connectors and how they can’t do this and they can’t do that; but there is something they can do, which may have massive value to you. They are connectors and because they have 20 or 30 THOUSAND connections; connecting to them will bring 20 or 30 THOUSAND people one degree of separation away from you. It will also bring millions of people just two degrees of separation from you. Do you know of any other way you can get one or two degrees of separation away from millions people?

Grow Your Network Value 2 – Millions of Current Addresses and Contact Information

Have you ever bought a mailing list? If so, you know there can be issues with the accuracy and how current the information. On LinkedIn your connections are responsible for keeping their information current. With mailing lists you are depending upon some organization, which is periodically surveying the people on the list, to get updates. Which do you feel is more reliable?

Grow Your Network Value 3 – Increase the Number of Times You Show Up in Search Results

Although I’m not necessarily big on SEO with LinkedIn; I feel it is important to identify the importance of a large network if you are hoping for SEO results.

I see many “LinkedIn experts” constantly talking about SEO and showing results of how tweaking your profile can improve your search result. I don’t disagree, but when they take these results and try to project them to massive results; I take issue. You can only show up in the search results when it is a first, second or third level connection or someone who is a member of one of your groups. If you have a small network you can spend an eternity improving your search terms, but it won’t make much difference; you will still get limited exposure.

Grow Your Network Value 4 – A Simple Acknowledgement of One of Your Posts or Comments Can Go to Thousands and Potentially Millions

Massively connected people have some or in cases a lot of influence over their networks. It’s like the E.F. Hutton commercials; when the person on TV says, “My Broker is E.F. Hutton and …” Everyone in the picture stops and leans in and then the voice over comes on and says, “when E.F. Hutton talks, everyone listens.” Some of these massively connected individuals have that kind of sway with their audience and it can work to your advantage if your message is GREAT!

Grow Your Network Value 5 – You Can Put Yourself in Front of this Person’s Connections… Frequently!

Would you like to be in front of Brian Tracy’s, Mark Victor Hansen’s, Jack Canfield’s, Les Brown’s, Robert Allen’s, or some celebrity’s audience on a regular basis; it’s possible with LinkedIn and all that’s required is their accepting your LinkedIn invite which, by the way, is not that difficult to get.

Once connected you can get in front of their audience through recommendations, your endorsements of their skills, comments and likes of their posts, birthday wishes, congratulatory notes, etc. The possibilities are endless and the opportunities are great.

Massively connected people can bring you massive exposure. If you have a GREAT message and you can get the attention of a massively connected individual you have the potential to reach a massive audience with their implied endorsement. There is more power in these individuals than any mailing list. Build your network with well connected people and see your sphere of influence grow!

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My name is Tom Staskiewicz and my goal is to help everyone do a little better, get a little further and reach the success they are destined to achieve!

Do you need help with your message? Are you struggling for people to know you and what you have to offer? If so, I can help. My contact information is below or Email  Me Now! and lets get started.

Whatever I can do to help you or anyone to move forward in reaching your goals; I’m all for it. Connect with me on LinkedIn, Like me on Facebook or follow me on Twitter.

Check out the UPPROACH site and sign up for our newsletter of career tips and ideas for job seekers, small and medium business owners, self-employed individuals, contractors, consultants or whatever; anyone wanting to move their career forward!

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How Not to Use LinkedIn


How Not to Use LinkedIn

Today I received a boilerplate invitation to connect on LinkedIn; which I feel is a learning lesson on what NOT to do! I checked out the profile and connections in common, accepted and wrote a thank you. Shortly after I received this “Tom, I am looking for individuals connected into the community to connect me into some top sales opportunity. Are you a potential resource?”

If I Say I’m Not a Potential Resource Will I Be Dropped as a Connection

As I read the comment it makes me wonder if I will be deleted as a connection unless I agree to be a potential resource. I don’t really care one way or the other; but the invitation and comment do not sit well with me.

I’ve read about the individuals who are interested in networking only if it benefits them. Go back and read what was said; is there anything in this relationship for me? Is there even a hint of a possibility of there being something in it for me. If so, point it out because I don’t see the value!

Accepting a LinkedIn Invite Is the Beginning of a Relationship

The example in my opening is NOT the way you should be networking! The extending or acceptance of an invitation is the beginning of a relationship; a relationship which must be nurtured. When we start into a relationship both sides must first establish some credibility. We need to show interest in the other person, not just an interest in ourselves.

In my example this guy immediately went for the jugular by asking for a referral: this is bad practice. This guy is on my radar. I don’t want people in my network who abuse the relationship or could indirectly impact my relationship with others. I don’t know if I will keep this individual in my network; I will monitor his activities and make a decision later.

It Is a Bad Practice to Refer Someone You Do Not Know

When you make a referral you are putting your reputation on the line in support of the person you are referring. You may think this is only a referral and not a recommendation; but chances are the other parties in the process see it differently. Both the person you referred and the recipient of the referral feel there is an underlying recommendation in your action. With that being the case; you must be careful with who you refer.

I have had numerous people connect and immediately ask for a referral or recommendation and I don’t really know them that well. Needless to say they did not receive the referral or recommendation. They did, however, get a rebuke by my saying I only give referrals when I have had the chance to get to know you.

I’ve also had people, who are connections, but were lacking in their social skills turn around and ask for a referral or introduction. After being insulted myself am I really going to potentially expose my contacts to the same behavior: absolutely not!

I value my relationships, however limited they may be, with my network members and I am not going to subject them to bad behavior from people I find questionable!

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My name is Tom Staskiewicz and my goal is to help everyone do a little better, get a little further and reach the success they are destined to achieve!

Do you need help with your message? Are you struggling for people to know you and what you have to offer? If so, I can help. My contact information is below or Email  Me Now! and lets get started.

Whatever I can do to help you or anyone to move forward in reaching your goals; I’m all for it. Connect with me on LinkedIn, Like me on Facebook or follow me on Twitter.

Check out the UPPROACH site and sign up for our newsletter of career tips and ideas for job seekers, small and medium business owners, self-employed individuals, contractors, consultants or whatever; anyone wanting to move their career forward!

Four Easy Ways to Double the Effectiveness of Your Referral Network


Four Easy Ways to Double the Effectiveness of Your Referral Network

SMBs – Small and Medium Businesses – depend upon referrals, in fact Constant Contact did a study and 82% of the small business owners surveyed said their primary source of growth comes from referrals. Brian Tracy, one of the top business strategists and trainers, once said only 1 or 2 out of every 100 connections will play a role in your business growth. The conclusions… 1) you need to build a Referral Network and 2) you don’t know which connections will deliver business growth through referrals.

If Your Business Growth Depends on Referrals; You Must Have a Strong Referral Network

To survive, your business must continue to grow; referrals from current customers, prospects, family, friends and contacts are integral to the process. So here are the “Three Easy Ways to Double the Effectiveness of Your Referral Network.”

  1. Build Your Network – You never know who will provide your next referral;
  2. Establish Your Credibility – If your referral network doesn’t find you credible; they will not refer people to you;
  3. Explain Your Value Proposition – Your network must understand, not just know, the value you bring; and you must
  4. Keep Yourself in Front of Your Referral Network – You must be Top-O-Mind with your network so they think of you when opportunities develop.

Build Your Referral Network

Building your Referral Network is critical to your growth. You need new people coming in who can promote you, your products and your services. It is true you never know who will provide your next referral, but if you build with the “right” connections you can improve your chances for good referrals. Identify the type of individuals you need in your network so you can target those who have the best potential to bring your referrals.

Your Referral Network Must Find You Credible

If you want your network to refer you to potential customers they must find you credible! If you cannot establish your credibility with your Referral Network; it’s a lost cause.

When someone refers you they are putting their reputation on the line along with yours. If the members of their Referral Network listen to them; they have established credibility within their network and a bad referral could damage their credibility so they must be careful! They are not going to be willing to put their own reputation and credibility at risk for someone they do not know!

You must be credible!

Explain Your Value Proposition to Your Referral Network

Your Referral Network must understand the value you bring. Many people try to do this by listing their skills and, in all honesty, this doesn’t work. When people hear a list of skills, at best, they will remember a few and probably with little accuracy. What you want is to tell your audience stories about the things you have done. If you are talking about skills; explain them in a story. It is much easier to remember stories and easier to relate those stories to others. Stories also help with connecting the dots as opportunities are explained.

Stories also add to your credibility. Stories help things become real in the mind of the listener and they become more interested in your situation and helping you.

Keep Yourself in Front of Your Referral Network

The last thing you must do is keep yourself in front of your Referral Network. Stay in touch, keep them apprised of what you are doing; let them know about the projects where you are engaged or recently completed.

You also want to stay in front of your Referral Network by acknowledging the things they, their families, and their companies do; if you read about something positive, let them know. You also must acknowledge any events in their lives you know. If you know about birthdays and anniversaries wish them well or congratulations. If there is a job change, new venture, promotion or other event; send or post an acknowledgement.

If members of your network post something take a moment and click like or comment. This accomplishes two things 1)it acknowledges their activity and raises your credibility in the eyes of the individual and 2) if you are regular in the process it raises your credibility in the eyes of the other members of your Referral Network! You are in front of your network, not promoting anything of yours, but promoting your network members and their activities. People appreciate seeing you be positive and helpful to themselves and others.

There you have it Four Easy Ways to Double the Effectiveness of Your Referral Network: Build Your Network, Establish Your Credibility, Explain Your Value Proposition and Keep Yourself in Front of Your Referral Network!

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My name is Tom Staskiewicz and my goal is to help everyone do a little better, get a little further and reach the success they are destined to achieve! Let me know what you think of my articles; are they helpful? If you like what I have to say; please follow my blog so you don’t miss any of my posts.

Do you need help building credibility with your Referral Network? Are you struggling for people to know you and what you have to offer? If so, I can help. My contact information is below or Email  Me Now! and lets get started.

Whatever I can do to help you or anyone to move forward in reaching your goals; I’m all for it. Connect with me on LinkedIn, Like me on Facebook or follow me on Twitter.

Check out the UPPROACH site and sign up for our newsletter of career tips and ideas for job seekers, small and medium business owners, self-employed individuals, contractors, consultants or whatever; anyone wanting to move their career forward!

Are There Stalkers on LinkedIn?


Are There Stalkers on LinkedIn?

I believe there are stalkers and I see them as anyone who chooses to view profiles anonymously!

Here is the scenario…

Somebody is watching you! They have checked out your LinkedIn profile and maybe they have done Google, Bing and other searches on you. Who are they? What do they want?

I was just looking at my LinkedIn statistics to see who has been viewing my profile. I saw several names, but some chose to remain anonymous. Why is that? Are they stalkers? Are they afraid of being identified? Are they ashamed? Should I be worried? I don’t know!

If this were happening outside your front door most people would be more than a little uncomfortable. So what’s the difference between stalking your house and stalking your profile; neither time identifying yourself?

Remaining Anonymous Is Bad Behavior

Yes, LinkedIn allows you to do some things anonymously and in some cases it’s perfectly okay. However, I don’t like the idea someone can come in, read my profile (or whatever I choose to make public) and remain anonymous. I don’t think it’s right and I don’t feel it is appropriate networking behavior; it’s very one-sided!

I Like to Know Who Is Reading My Profile

Personally, I like to know who has stopped by to read my profile. If someone has taken the time to view my profile, I like to reciprocate and look at their profile. Maybe there is a synergy which would make connecting worthwhile for both of us. Regardless, I deserve the opportunity to look and to know who is looking!

Effective Networkers Don’t Hide Behind Anonymity

Effective networkers are looking for opportunities to connect where there is a mutual benefit. You won’t find them lurking in the background, keeping themselves anonymous and leaving others wondering about them. Effective networkers are open because they are looking for ways to build their credibility and trust.

It Would Be Great if LinkedIn Allowed Us to Be Anonymous to Those Who Choose to Be Anonymous

Wouldn’t that be a great personal setting? If someone tries to access your information anonymously you could shut down anonymous viewers and prevent their seeing your profile. Being open with others who are open makes sense and that’s why I keep my profile open.

Networking is your opportunity to build credibility and trust! Hiding behind anonymity does the opposite. People are looking for reasons to believe you are credible, honest and trustworthy; don’t mess it up!

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My name is Tom Staskiewicz and my goal is to help everyone do a little better, get a little further and reach the success they are destined to achieve!

Do you need help with your message? Are you struggling for people to know you and what you have to offer? If so, I can help. My contact information is below or Email  Me Now! and lets get started.

Whatever I can do to help you or anyone to move forward in reaching your goals; I’m all for it. Connect with me on LinkedIn, Like me on Facebook or follow me on Twitter.

Check out the UPPROACH site and sign up for our newsletter of career tips and ideas for job seekers, small and medium business owners, self-employed individuals, contractors, consultants or whatever; anyone wanting to move their career forward!

Is Closing Your LinkedIn Account the Answer to Annoying Calls?


Is Closing Your LinkedIn Account the Answer to Annoying Calls?

I saw a friend of mine the other night and after exchanging some pleasantries I asked if he had closed his LinkedIn account because I was no longer seeing him on LinkedIn. He said he had. He was finding many of his unwanted calls were from people who found him on LinkedIn. He didn’t like the calls, so he closed his account. Was this a good idea?

People Expect to See Your Profile On LinkedIn

The expectation today is you WILL have a profile on LinkedIn. LinkedIn started as a place for business professionals to network but it has rapidly grown to become the professional/business networking site for all walks of life. “If you are not there; you are square.”

Your co-workers, customers, vendors and others expect to find your profile on LinkedIn. If your profile is not there; the conclusion is you must have a problem. Either you are hiding something, hiding from someone or you are a really poor networker and do not understand the value and importance of a network.

Who Are You Attracting?

If you are receiving annoying calls because of your LinkedIn profile; maybe it’s the way you’re advertising yourself! The reality is many unsophisticated networkers search LinkedIn for “C” level executives, directors, purchasing agents and numerous other high profile positions solely to promote their products and services. People in high-level positions play into these searches by listing their current title as their headline or tag line.

LinkedIn even exacerbates the problem because, by default, your current job title automatically becomes your headline unless you uncheck the box “Update My Headline To” when it appears. You DO NOT want your title as your headline! Listing your current title serves no one other than a person looking for someone in your position.

The Funny Thing About Titles

Many people get caught up in the importance of their own title and want to display it proudly; maybe even brag a little. The truth is if you are the CEO, CFO, COO, CIO or any other “C” positions of Podunk, Inc.; no one cares! Most likely the people seeing Podunk, Inc. have no clue about the company and until they have more information: do not care! Not only are you making yourself a target for marketers; the information you provided tells your audience absolutely nothing about the value you offer!

However, if you are the CEO of Coke, Proctor and Gamble, Macy’s Department Stores or some other large easily recognized company; your title will mean something and it will also draw a lot of attention – unwanted attention. So unless you are with a large company using the C-level title has intrinsic value; otherwise it is wasted effort.

Your Headline Should Be Your Value Statement; Not Your Title!

This is where people go wrong with their profile and invite the unwanted attention. If you have a title in your headline you are making yourself an easy target. Your headline should tell your reader about the value you offer. Your headline, next to your name, is your most prominent piece of information – as a headline should be; so make sure it draws the attention you want!

When You Do Your Headline Properly the Unwanted Phone Calls Will Be Reduced and May Stop

Because your headline is prominently displayed and has high value as searchable information; you must focus on your value proposition. What is it you offer that people want and will search to find?

I can have a headline which says I’m a Realtor or my headline can say Realtor Specializing in West Linn, Oregon Homes; which tells your audience more? I could go further and say “Realtor in West Linn, OR specializing in high end homes.” If I’m not interested in people searching for low end or starter homes; I am filtering them out with my headline. Some may call regardless, but I’m doing my best to get the prospects I want.

Deleting your profile is a solution to unwanted calls based upon your LinkedIn profile, but it is a drastic response to a fixable situation. Before you take this action; look at your profile to identify the cause of the unwanted attention and make some changes.

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My name is Tom Staskiewicz and my goal is to help everyone do a little better, get a little further and reach the success they are destined to achieve!

Do you need help with your message? Are you struggling for people to know you and what you have to offer? If so, I can help. My contact information is below or Email  Me Now! and lets get started.

Whatever I can do to help you or anyone to move forward in reaching your goals; I’m all for it. Connect with me on LinkedIn, Like me on Facebook or follow me on Twitter.

Check out the UPPROACH site and sign up for our newsletter of career tips and ideas for job seekers, small and medium business owners, self-employed individuals, contractors, consultants or whatever; anyone wanting to move their career forward!

Top-O-Mind: When Was the Last Time You Thanked a New Connection?


Top-O-Mind: When Was the Last Time You Thanked a New Connection?

With LinkedIn and other Social Media sites it is easy to set your self apart from 99% of the other members. It’s as simple as saying “Thank You”. When you connect with a new person your thank you is the beginning of a relationship; the beginning is NOT simply sending or accepting an invitation to connect!

Simple Actions Can Reap Big Rewards

Your network can be a valuable resource and treating your members with respect and courtesy WILL work to your advantage. People love to be appreciated, especially because it doesn’t happen very often.

Thank Yous Are a Big Deal!

Very few people look for opportunities to appreciate family, friends and their network. We have become so busy and wrapped up in ourselves that the niceties in life have been forgotten. Because society has moved away from simple courtesies you have an open opportunity to show you are different!

Regardless of how busy you are or they are; people like to be acknowledged and appreciated! They like to know someone recognizes their efforts and is willing to say so. Be that person, be something different, reach out and appreciate the things others do!

When to Thank Your Connections

The opportunities to thank your connections are unlimited. As noted above, one of the first opportunities is when you are invited to connect or when an invitation you extended is accepted.

Less than 1% of LinkedIn members take the time to thank new connections.

Connection “Thank Yous” are private emails between you and your new connection. Your thank you is important because it starts to set the tone for the relationship; remember you are building your credibility.

Other times to thank your connections include when they like or comment on your post, send you congratulations on something work related, send you a birthday greeting or share something with you.

You can also thank your connections when they endorse you for a skill or write a recommendation.

How to Get the Most Mileage Out of a Thank You

Any thank you must, most of all, be sincere! Your sincerity will show and conversely a lack of sincerity will show as well; don’t mess it up!

With that caveat in mind; there are ways to get more mileage out of your thank yous. When you send an email thank you; it is between you and the recipient.

When you do the thank you as a post; all of your connections have the potential to see your thank you as well as the connections of the individual you are thanking. Again, you are working to build your credibility and being a thoughtful, caring person goes a long way in building credibility and trust.

If you are thanking people; you just can’t be all bad!

Taking time to tell someone you appreciate what they did or what they wrote is often overlooked because we don’t think it’s a big deal! However, what is you feeling when someone offers you thanks for something; regardless of the size of the effort? You may be a little embarrassed and feel it wasn’t necessary; but you still liked being acknowledged. Your connections are no different; a little acknowledgement can go a long way!

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My name is Tom Staskiewicz and my goal is to help everyone do a little better, get a little further and reach the success they are destined to achieve!

Do you need help with your message? Are you struggling for people to know you and what you have to offer? If so, I can help. My contact information is below or Email  Me Now! and lets get started.

Whatever I can do to help you or anyone to move forward in reaching your goals; I’m all for it. Connect with me on LinkedIn, Like me on Facebook or follow me on Twitter.

Check out the UPPROACH site and sign up for our newsletter of career tips and ideas for job seekers, small and medium business owners, self-employed individuals, contractors, consultants or whatever; anyone wanting to move their career forward!