Why LinkedIn Gives You Five Email Addresses


Why LinkedIn Gives You Five Email Addresses

In my previous post I discussed the importance of having a backdoor for your LinkedIn Account. I also mentioned you can have up to five email addresses associated with your LinkedIn account. This post explains why LinkedIn allows you to link up to five email accounts.

Recent LinkedIn Posts
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Does Your LinkedIn Profile Convey Desperation
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LinkedIn Section Character Limits
LinkedIn Personalized URL
LinkedIn Summary Section
LinkedIn Experience Section
Making Small Talk Using LinkedIn Interests

Why Five Email Addresses

LinkedIn gives the capability but they don’t do a very good job of explaining why. I’ll clear the air in this post.

Some people actually have five or more working emails because of their involvement in the company where they work, the place(s) they volunteer, the self-employment they do, their educational pursuits, board of director positions or their personal account. Each activity may have an associated, active email address. For some people even five accounts may not be sufficient!

The Problem with Not Linking All Your Email Addresses

If someone attempts to connect with you using one of your email addresses and the email is not tied to your LinkedIn account; you will be told to create a LinkedIn account. LinkedIn doesn’t provide the option to connect to a different account, therefore you are stuck with these options: multiple LinkedIn accounts, sending your own invitation for this person to join you on LinkedIn, ignore the invite or the best answer is to add the email to your current LinkedIn account.

In my previous article Don’t Lose Access to Your LinkedIn Account – Create a Backdoor
I explain the steps for creating or adding an email account. You can also designate which account is your primary or preferred account where all LinkedIn messages should be directed.

LinkedIn provides many free features; sometimes they are not very good at explaining the purpose and sometimes I believe they think it’s a good idea, they may not know why, but they put it in anyway hoping someone will figure it out.

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Does 20 Years’ Experience Tell Your Audience Anything

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My name is Tom Staskiewicz and my goal is to help everyone do a little better, get a little further and reach the success they are destined to achieve! Whatever I can do to help you or anyone to move forward in reaching your goals; I’m all for it. Connect with me on LinkedIn, Like me on Facebook or follow me on Twitter.

Check out our career site at http://toyourcareersuccess.com and sign up for our newsletter of career tips and ideas for job seekers, small and medium business owners, self-employed individuals, contractors, consultants or whatever; anyone wanting to move their career forward!

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Are You Really that Boring? Your LinkedIn Summary Must Reel Your Audience In!


Your LinkedIn Summary Must Reel in Your Audience

Your LinkedIn Summary is a critical piece of your profile

Writing Your LinkedIn Summary

Your LinkedIn summary must tell your story in 2000 characters or less. There it is, your LinkedIn Summary must tell your story. This doesn’t say it must state or list your skills. I will get to what it should say momentarily.

What the Experts Say

I was doing some research on LinkedIn Summary recommendations from supposed LinkedIn experts and they are from one extreme to the other. One person says you have 2000 characters and you should use them all; while another expert says be succinct and respectful of your readers time. The reality is there is no one agreed upon way to do things.

The “expert” saying use all 2000 characters recommends filling any unused space with key words. Filler, please… talk about not respecting your reader.

I remember when they first started using software to review resumes. One of the recommendations was to create a section which only included keywords. No description of how you applied the keyword concepts, how you trained for those concepts or anything else which would be considered descriptive; just add the keywords.

Some people still do this, but it never really accomplished the objective. Sure it may have caused a resume to pop out on the select list, but it didn’t take a recruiter long to realize what was going on and discard the resume and move to the next. The same is true with your profile, just because you show up in the search results doesn’t mean anyone is going to look at your profile and profile views are your objective.

So what do you do?

What you must do is remember these seven key concepts:

  1. You need a strategy so you know the audience you are trying to reach;
  2. Although you are writing to many, only one person is reading at time, so personalize your summary to one person;
  3. You are telling your story of how you have benefited a previous employer, organization or other entity by the application of your skills;
  4. You must select skills relevant to your audience;
  5. You need to know and request the action you want your audience to take – email, phone, something else;
  6. Tell things in the first person, using the third person is theatrical and you appear unapproachable; and
  7. Build yourself up with positive thoughts before you start writing, be your own cheerleader.

A complimentary article to this is Does Your LinkedIn Profile Convey Desperation pay particular attention to the KFC piece toward the bottom and apply the concept to your summary and call to action.

You LinkedIn Summary is key, this is your second opportunity to make a great impression. To use a fishing analogy your heading/tag line is the bait to grab the reader’s attention and your LinkedIn Summary must reel them in.

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My name is Tom Staskiewicz and my goal is to help everyone do a little better, get a little further and reach the success they are destined to achieve! Whatever I can do to help you or anyone to move forward in reaching your goals; I’m all for it. Connect with me on LinkedIn, Like me on Facebook or follow me on Twitter.

Check out our career site at http://toyourcareersuccess.com and sign up for our newsletter of career tips and ideas for job seekers, small and medium business owners, self-employed individuals, contractors, consultants or whatever; anyone wanting to move their career forward!

Not Personalizing Your LinkedIn URL Is Like Having a Piece of Food Stuck in Your Teeth!


Personalized LinkedIn URL

If you already know about personalizing your LinkedIn URL don’t ignore this, send it to a friend who hasn’t. They really need your help!

Recent LinkedIn Posts
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Your LinkedIn Profile: Is it a Bridge to Nowhere?
LinkedIn Section Character Limits
LinkedIn Personalized URL
LinkedIn Summary Section
LinkedIn Experience Section
Making Small Talk Using LinkedIn Interests

Everyone Around You Knows Your Secret, but Are Too Embarrassed to Tell You

To many, after ten years, this post will appear ridiculous, but if you search through your connections you will still find people who do not have a personalized LinkedIn URL. Amazingly some of these individuals will have been members for years and even be relatively prolific connectors with over 500 connections, yet they will still have a default LinkedIn URL.

Benefits of a Personalized LinkedIn URL

  • Your Personalized LinkedIn URL allows you to easily direct someone to your LinkedIn profile;
  • Improves your ranking in Google Search Results;
  • Demonstrates you are more than a novice on LinkedIn;
  • Makes your friends and connections think more highly of you; and
  • Tells recruiters and hiring managers you are serious about how you look to others.

LinkedIn Has Made the Process Easier than Ever; Here Are the Steps

  1. Log in to your LinkedIn account;
  2. On the LinkedIn Nav Bar, hover over profile and click “Edit Profile” from the drop down, no drop down click profile;
  3. Below your name and number of connections is a small box which says “Edit Contact Info”; click the box;
  4. You can edit a lot of information here, which will be visible to your contacts, but skip to the bottom where it has http://LinkedIn.com/public/ followed by a bunch of numbers and your name is in there somewhere as well. Click edit;
  5. You will be presented with a box where you can enter your personalize LinkedIn URL following the http://linkedin.com/in/ the result will look like this http://linkedin.com/in/johndoeesq. You can enter your information in whatever manner you would like for your personalized LinkedIn URL. Again you can put anything and use any order; just remember keep it easy to remember you will be telling people this URL so they can connect! Once entered you click save and LinkedIn will check to see if your personal URL is available. If it is LinkedIn shows your new URL, if not, you will be instructed to try a different combination. Again you can use anything to create your personalized URL as long as no one else has claimed it.

You are done and have officially claimed your personalized LinkedIn URL.

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Recent Networking PostsIs Your Business Network Operational, Strategic or Social
Does 20 Years’ Experience Tell Your Audience Anything

——————————————————————

My name is Tom Staskiewicz and my goal is to help everyone do a little better, get a little further and reach the success they are destined to achieve! Whatever I can do to help you or anyone to move forward in reaching your goals; I’m all for it. Connect with me on LinkedIn, Like me on Facebook or follow me on Twitter.

Check out our career site at http://toyourcareersuccess.com and sign up for our newsletter of career tips and ideas for job seekers, small and medium business owners, self-employed individuals, contractors, consultants or whatever; anyone wanting to move their career forward!

Do You Value Your Network?


Is your network important to you? Do you provide regular value to your connections?

Is it proper to even call them connections?

For most the answer is “No!”

The Problem with Networking

The problem is that people, maybe people like you, just sit back and do nothing with their network. Sure, they may add a new name every now and then and some people add names regularly, but, sadly to say, that is the extent of their effort.

A Network Is Not Something We Think of Only in a Time of Need

Here’s what I see as the problem. Most people are not proactive or even active networkers. They are simply name gatherers. They look at the process as a way to keep track of people in the event they, the individual, need something.

Is Your Network Collecting Dust?

Their network is essentially something set aside that is collecting dust. Periodically they will pull it out, blow off some of the dust, add a name or two, and then put it back into the corner.

A Valuable Asset Waiting for You to Take Action

Your network can be one of your most valuable assets; if you would allow it to take that role. Your network can be a treasure trove of opportunities and good fortune and the better that you are at networking and the members of your network are at networking; the more value you both will receive.

Networking Riches

I’ve told this Story before, but I’m going to briefly tell it again. There once was a woman who joined LinkedIn because she wanted to build her business. Not only did she want to build the business; she absolutely wanted it to flourish.

Taking her interest and desire she joined one of the many LinkedIn groups and immediately started to get involved. She participated in discussions, asked and answered questions, and added value to the group in many ways.

In the Spring of 2010; British Petroleum (BP) came knocking. They had a problem and they thought this woman might be able to help. Basically BP knew they had many more problems than the oil spill.

This was an opportunity that came to her because of LinkedIn.

Now for some personal insight into this individual; she isn’t even particularly good with LinkedIn. I watch her profile and she has been stuck around the 360 mark in connections for close to one-year. How many other opportunities may exist that she is missing because she isn’t proactive?

Periodically I view the profile of my connections to see what they are doing and to see if they are providing any value to their network. Most of the time I am disappointed by what I see in recent activity.

Most of the time the activity is either not there or it is simply the adding of new connections. There are few posts or status updates. What does that say… OPPORTUNITY!!! Because there are few that are proactive… Opportunity is there for those that are willing to work at it; try it on for size and see if you can be a better networker.

Conclusion

As I said in my previous post “Your Network – Are You A Collector or a CONNECTOR?” from my observations it appears that over 97% and probably much closer to 99% of the people on LinkedIn do not add value to their network; it is up to you to make the difference!

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Do you approach things with an UPPROACH? With the idea that when you make a change; it shouldn’t just be a change – rather it should be a change for the better. This was the premise that caused UPPROACH to be born. The idea of don’t just do it; do it better!

Tom Staskiewicz speaks, coaches, and consults on Professional and Business Networking and how Social Media is a tool in that process. He helps businesses, organizations, and individuals understand the power of networking and recognize that networking is a tool for giving.

Tom believes that when you give value to your network; your network will give value back to you. Using today’s Social Media tools makes Professional and Business Networking more efficient, improves decisions, and enables you to respond more effectively to your audiences.

Do you want to be more effective with your Professional and Business Networking? Would you like to be making more “warm” contacts instead of “cold” calls? Contact Tom to learn more about how he can help you and/or your organization reach your networking goals.

Is There a Purpose Behind Your Networking?


When I ask someone how they grow their network; most of the time I hear one of three answers:

  • I only invite people that I know well;
  • I actively invite anyone and I let anyone in; or
  • If they have been following a discussion the answer is; “I’m somewhere in the middle.”

My question to you is where are you in your networking strategy? Or… Do you even have a strategy?

Networking is a dilemma for many because they:

  • Are not sure who should or should not be in their network;
  • Don’t know how many to have in their network;
  • Are confused as to how well they should know someone before bringing them into their network;
  • Do not know how to manage their network;
  • Don’t know how or how frequently to communicate with their network; or
  • Have not learned how to actively network.

Answering any or all of these questions can be a challenge.

You can make it easier on yourself when the first question you ask is: “What is the purpose of my network?” or “Why am I networking?” When you know your purpose the answers to the above questions become much easier.

Developing Your Networking Purpose

Develop your networking purpose first! Making this step your priority will help you decide who you want to invite or allow into your network.

If your purpose is to share personal information; then your network would consist of close friends and family. On the other hand if your purpose is to share information that showcases your talents, expertise, and knowledge; then your network will consist of anyone that finds you and/or your information interesting.

In the remainder of this post I discuss other reasons for networking and other types of networks. I look forward to your comments.

Note: Even though you may have a well defined plan and purpose for your networking you must remember that networking is a two-way street. You must give to receive and you should be giving first. Your network will not produce for you if you do not have a give first attitude!

So what is your purpose? What are you hoping to accomplish through your network? Here are five of the most common reasons for networking…

  1. Sharing information with close friends and family;
  2. Looking for career and business opportunities;
  3. Developing a resource for answering questions pertaining to day-to-day tasks or issues;
  4. Creating a team that can give strategic career, business, industry, economic, or other perspectives; or
  5. Building your personal or product brand.

Some of these reasons are odds with one another and mean that either you need a way to segment your network or you need to have more than one network. Don’t let the confusion bog you down; keep moving!

Social Network

The Social Network is the one where you share personal information with close friends and family. On the Social Network you may discuss movies you see, vacations you take, the food you eat, the things your children do, etc.

Even though the intent may be to keep this among friends and family there is always the risk it may get released; so it is definitely in your best interest to only post things that, if they do get out, they will not come back to haunt you.

Career/Business Opportunity Network

If your purpose for networking is to create career or business opportunities then the people you invite or accept into your network will be those that have opportunities, can create opportunities, or can connect you to opportunities. Your goal is to bring in hiring managers, decision makers, recruiters, business development professionals, people that can connect you to other people or opportunities, and other similar types of individuals.

Resource or Operational Network

If your networking purpose is a resource or operational network then you will fill your network with people that can assist you and your team in completing your day-to-day challenges and tasks. You want people that you can call on for answers and to help with solutions. This is a very task oriented network. Read my previous post Operational Networks Enable You to Make Better Decisions for more on Operational Networks.

Strategic or Perspective Network

If your networking purpose is to gain perspective on the direction of your chosen job, your career progression, your business or organization, your industry, business in general, legislative directions, etc.; then you want to fill your network with experts in the particular area of your interest.

Input from your strategic network will help you answer questions looking forward on the choice you should be making for yourself and/or your business. Your strategic network is like a personal board of directors and consulting team.

Personal Brand Building Network

To build your personal or business brand takes a different approach to networking. With this strategy you want to increase your sphere of influence and you want a network that will help in the process. You want people that have lots of connections, have a reasonable understanding of who you are and what you have to offer, and are willing to recommend, endorse, and promote you. A good perspective on this is Malcolm Gladwell’s “The Tipping Point.”

Having a large network is fundamental to this UPPROACH. A large network increases the chances that your message will be relayed and that it will be relayed to a large audience. All you need is a couple of individuals with 30,000+ connections to say a thing or two and you have the opportunity to go viral. If you keep your network small; your will have small opportunities. Read my post on Small Networks Equal Small Opportunities.

Networking with Today’s Tools Makes the Networking Easier and at the Same Time More Complex

In the past networking was much more simple; you never had to worry about separating your messages by audience because the ability to share a message with all of your audiences was unfeasible, if not, impossible. That is no longer the case with the vast array of Social Networking tools that exist.

Today the challenges have reversed and sharing is easy while segmenting and controlling the readers or receivers of your message is difficult. In fact, if you are not careful thousands, if not, millions of people can see your message; whether you want them to or not!

A Note to Even the Most Careful Networker

Even though the intent may be to manage your message and keep it to a certain group; the reality is that your message always has the possibility of being spread far and wide. With this in mind it is critical that the messages you post or send; you are willing to share with the world. If that is not the case; you must be extremely careful.

The Internet has a tendency to spread things to a great many people very quickly. The rule is don’t post something you wouldn’t want your mother to know; because she just might see it regardless of your efforts to hide the information. That means that potential employers, business partners, or investors have a chance of seeing the message as well.

Conclusion

To be an effective networker you must have a networking purpose. You must know why you are networking, who you want in your network, and how you will communicate with your network. Without these fundamentals your network will never be able to produce to its full potential for you or your for your connections.
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Do you approach things with an UPPROACH? With the idea that when you make a change; it shouldn’t just be a change – rather it should be a change for the better. This was the premise that caused UPPROACH to be born. The idea of don’t just do it; do it better!

Tom Staskiewicz speaks, coaches, and consults on Professional and Business Networking and how Social Media is a tool in that process. He helps businesses, organizations, and individuals understand the power of networking and recognize that networking is a tool for giving.

Tom believes that when you give value to your network; your network will give value back to you. Using today’s Social Media tools makes Professional and Business Networking more efficient, improves decisions, and enables you to respond more effectively to your audiences.

Do you want to be more effective with your Professional and Business Networking? Would you like to be making more “warm” contacts instead of “cold” calls? Contact Tom to learn more about how he can help you and/or your organization reach your networking goals.

Professional Networking – You Received a Promotion; What About Your Network


Have you or someone that works for you received a promotion lately? With the promotion come changes?

  • Expectations from their supervisors, managers, or executives;
  • There are now expectations from the new subordinates;
  • There are new expectations from peers, both inside and outside of the organization; along with
  • Learning the new job.

These are fairly obvious changes, but there is one that is not so obvious.

Don’t Forget About Your Network

Another change that must happen and most people overlook is the need to change operational and strategic networks! No longer do they depend upon Sally or Joe, who worked next to them, or Mary, their previous boss, for advice and counsel on how to do their job. No longer do they have the same supervisors, managers, or peer groups to help them out.

They must take the UPPROACH and upgrade their network.

New Positions Require New Connections

When a person receives a promotion they need to be looking at the changes that must happen to their network. They need to make contacts at the next level with the people that can help them and their team get their new job done.

Their operational network, those that help with day-to-day issues, and their strategic network, those that provide perspective on the position, the business, the industry, the economy, etc. will require some updating as a result of the promotion.

Don’t Abandon the Past Network; but Build for the New Challenge

The new manager doesn’t abandon those they networked with in the past, but they must recognize that their network must change because the support required will come from new sources.

Many of the failures that occur following a promotion can be directly tied to the failure of the newly promoted individual to make the connections required to succeed at the new level.

The new person needs the connections not only to succeed, but also to endear themselves to those they will at one time or another rely upon or will rely upon them. Bringing these connections into the network can help ensure that no one feels alienated or ignored by the new person.

Ideal Opportunity to Network

Some may be saying that they were never good at networking and they don’t have much of a network. If that’s the case then this is an ideal time to become a networker!

Now that they are into a new position, learning new things; this is an opportunity that they should embrace enthusiastically.

This is also an opportunity for the new person to show their managers that they are serious about the new position and that they are going to make the necessary relationship changes to ensure their success.

So where to start…

Their Operational Network Must Change

The operational network, you know the people that help with the day-to-day tasks, will be different. The new supervisor, manager, or executive must add people from their company to their network that are at the same organizational level and some that are one or two steps up.

The new manager must be bringing the resources into the sphere of influence that can help the manager and team make those day-to-day decisions. This could be members of the accounting, human resources, sales, marketing, engineer, administration, or other groups. Those that can provide valuable input into their day-to-day challenges.

The operational network may include vendors, customers, consultants, industry experts, subject matter experts (SMEs), industry peers, and peers in other industries that can share knowledge and provide additional perspective on the situation.

Operational networks can be a tremendous asset when adapting and building that network in the first 30 – 60 days. The recently promoted will also find people to be very receptive to the request to network.

Your Strategic Network Must Change

Their strategic network – the one that gives them perspective on their position – now and in the future, the company, and the industry – must change. The new manager must identify the people – both inside and outside the organization – that can provide the short and long-term perspective.

These people will be industry and career experts, consultants, company executives – inside and outside the organization, it could include board members, vendors, customers, and others that can provide perspective on where they see the position, the company, the industry, the community, the nation, and other factors that could influence the short and long-term future.

Where the Manager of the New Manager Fits the Picture

The manager of the new manager has a role to play in helping with the networking process. Obviously the new manager will not know everyone that could potentially have an operational or strategic network impact and the manager of the new person must assist in identifying these connections and introducing where necessary.

If the new manager’s manager is not doing this; then the question must be raised as to this manager’s commitment to the new manager’s success.

Conclusion

When careers take a turn by promotion it is incumbent upon the promoted individual to assess and make the necessary additions to their network to ensure their success. Failure to bring in the necessary resources is a formula for disaster.
________________

Do you approach things with an UPPROACH? With the idea that when you make a change; it shouldn’t just be a change – rather it should be a change for the better. This was the premise that caused UPPROACH to be born. The idea of don’t just do it; do it better!

Tom Staskiewicz speaks, coaches, and consults on Professional and Business Networking and how Social Media is a tool in that process. He helps businesses, organizations, and individuals understand the power of networking and recognize that networking is a tool for giving.

Tom believes that when you give value to your network; your network will give value back to you. Using today’s Social Media tools makes Professional and Business Networking more efficient, improves decisions, and enables you to respond more effectively to your audiences.

Do you want to be more effective with your Professional and Business Networking? Would you like to be making more “warm” contacts instead of “cold” calls? Contact Tom to learn more about how he can help you and/or your organization reach your networking goals.

Small Networks Equal Small Opportunities


Mary, Mary Quite Contrary How Does Your Network Grow?

Yes, I took a little literary license with the children’s rhyme; but, if you are a networker, the question is relevant. How does your network grow? Is it even growing?

Small Networks Limit Your Opportunities

Many people intentionally keep their networks small for a variety of, what I consider, irrational reasons. What they fail to recognize is small networks limit opportunities.

One frequent reason I hear is they only want “people that they “know well” in their network.

In fact LinkedIn is a culprit in fostering this idea. LinkedIn tells you that you should only invite people that you know well. While at the same time LinkedIn encourages you to subscribe to a premium service that allows you to easily connect with those you do not know. To me this is a contradictory and a disservice to their users!

The idea of only connecting with those that you know well is a self-limiting mentality.

When your network consists primarily of people that you “know well” you are surrounding yourself with people that essentially know all the same things that you know.

Small networks limit the influx of new:

  1. Ideas;
  2. Thoughts; and most importantly
  3. Opportunities.

Small Networks Cause Personal Stagnation

When you have a small network comprised of people that you “know well” you keep new ideas and opportunities out. When you cannot grow with new ideas and opportunities your only option is to stagnate.

Stagnation Makes You Less Desirable

Stagnation makes you unattractive to potential employers, business partners, and even customers. In today’s world connections are critical. Employers and business partners look for connections because they are key to growth. Some businesses are now looking at the number of connections prospective employees will bring and making hiring decisions based upon these numbers.

Is Your Network Growing?

Have you added connections from your current work, your associations, your volunteer activities, and your previous work experiences? Do you look for opportunities to continually grow your network?

Growing your network is a critical activity that requires daily effort; not massive time, just 15 – 30 minutes each day.

Conclusion

If you are not looking for opportunities; if you do not want personal growth; if you are not interested in being a thought influencer; then by all means keep your network small. On the hand if you do want these things and you are not good at networking; it is time for change.
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Tom Staskiewicz speaks and coaches on Professional and Business Networking and how Social Media is a tool in that process. He helps businesses, organizations, and individuals understand the power of networking and recognize that networking is a tool for giving.

Tom believes that when you give value to your network; your network will give value back to you. Using today’s Social Media tools makes Professional and Business Networking more efficient, improves decisions, and enables you to respond more effectively to your audiences.

Do you want to be more effective with your Professional and Business Networking? Would you like to be making more “warm” contacts instead of “cold” calls? Contact Tom to learn more about how he can help you and/or your organization reach your networking goals.