You Say You Are Results Oriented; but Does Your Summary and Experience Support Your Claim?


Does Your Profile Say You Are Results Oriented?

If So, Does Your Detail Support Your Claim? I’m amazed at the number of times I see someone make the statement “Results Oriented” but in reading the remainder of their summary or work history; there are no specifics of the results achieved.

You Cannot Make a Positive Impression if You Cannot or Do Not Support the Claim

Some say they are avoiding stating some or all of their accomplishments, because it’s the process of “tooting your own horn”, but they are wrong: you must do it! You can’t simply expect the reader to believe it solely because you said “results oriented”. It just doesn’t work that way! You must explain the value you brought and the results you achieved otherwise it’s simply a couple of unsupported words.

Humility Has No Place in Your Resume and Profile!

It’s nice to be humble and it’s a great trait to have; but you cannot allow your humility to overshadow your accomplishments! As long as you are honest in your statements and details and if you have worked hard and set yourself apart from your peers; you must tell the recruiters, hiring managers, prospective business partners, clients, prospects and customers.

If you fail to support your claims the people you want to join with will not pay attention. They are looking for people with the answers and abilities they need; they do not have time to try to figure out the missing information. If the information is missing, they will move on!

Other Frequently Unsupported Statements

The statement stating “Results Oriented” is just one example of a frequently unsupported claim. Some other common claims include:

  • Motivated;
  • Excellent communicator;
  • Creative;
  • Passionate;
  • Clear Thinker; and
  • Team Leader.

You may be one or all of these things and whether you are or not; is not my point. My point is don’t just say it; show it! Give examples in your summary and experience; get people to write meaty, meaningful recommendations describing your talent and how you were able to use those skills and the outcomes. Go back to the old PAR strategy; Problem identified; Action taken; and Results achieved.

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You Must Speak the Language of Your Referral Network


Do You Speak the Language of Your Audience

Successful networkers, business owners, entrepreneurs, professionals, salespeople and others have one significant trait in common; the ability to speak a language their audience understands. The ability to speak in a manner your audience understands is the key to effectively delivering your message! This is especially true with your referral network; the topic of this article.

If your referral network doesn’t understand your message; they will be ineffective in providing referrals and, in most cases, they will not even make an attempt on your behalf. Your referral network wants a message which is clear, to the point and easy to remember. Anything else and your attempts to convey your message will be wasted effort.

Things to Avoid When Delivering Your Message

Things you want to avoid in your message:

  • TMI – Too Much Information;
  • Overuse of industry jargon and acronyms;
  • Complex terms and descriptions;
  • Lists of skills, abilities, products and services;
  • Irrelevant references and information;
  • Too many options;
  • The appearance of a “Jack of All Trades, but Master of None”; and
  • Trust, reliability and credibility issues.

TMI – Too Much Information

Sometimes we get carried away when we start talking about what we do or have to offer. If your goal is to educate your referral network they must have a clear understanding of what you do, the products you sell or the services you provide. You need to know and be able to convey your primary message.

Overuse of Industry Jargon and Acronyms

Your goal should not be to make your referral network an expert in your field. (As a side note, if a conversation can rapidly create experts; you have a bigger problem to address!) You want to avoid using jargon and acronyms because your referral network, most likely, will not remember these terms or, at least, be unable to explain the terms. Rather than be embarrassed, they will not give the referral!

Your job is not to impress your referral network; your job is to educate your referral network!

Complex Terms and Descriptions

This is a big problem for many professionals whether they are doctors, engineers, computer nerds (I’m one so I can say this) or others where there are many complex terms. Using these terms may impress your referral network or most others in your audience; but they won’t bring you referrals. Your referral network must be able to easily tell your story. If they can’t; they won’t!

Lists of Skills, Abilities, Products and Services

Lists will be forgotten. Pick one or two, at the most, important points and then use those points in a story explaining the value provided. People remember stories, they do not remember lists.

Irrelevant References and Information

Don’t bog your audience down with unnecessary information. You want them to remember the important points so don’t get carried away with irrelevant details. Make your story easy and, even better, enjoyable to relate.

Too Many Options

Focus on the key points you want your audience to remember! Don’t give them a list of options and hope they remember something. Make it easy for them to make your case and refer you.

The Appearance of a “Jack of All Trades, but Master of None”

In an attempt to avoid missing opportunities we often try to present ourselves as being able to do anything and everything. Your referral network will never be able to figure this out and effectively refer you. They may give a referral saying you can do anything, but it diminishes your value and your ability to be compensated for the value you bring to the table. People will take advantage of you and without the initial specificity you will be hard pressed to argue the point.

Trust, Reliability and Credibility Issues

Lastly the language you speak MUST speak to your trust, reliability and credibility. These traits are critical to a strong referral network. If the members of your referral network have any doubts or concerns regarding your trust, reliability and credibility; they will not take a chance and refer you. Your referral network has built a relationship with their network and they will not risk jeopardizing those relationships on someone they do not find trustworthy, reliable or credible.

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