Does Your LinkedIn Profile Give You the Credibility You Need?
Your profile has a job to do and it’s not SEO (Search Engine Optimization)! I’m not saying SEO isn’t important; but it’s a by-product or secondary consideration not the primary purpose of your profile. The first or primary purpose is to establish your credibility!
Why Is Credibility So Important?
Whether someone finds your profile using SEO, clicks on your name when you like or comment on a post or clicks your name when you connect with someone; your profile must convey credibility. If it cannot meet this requirement your profile is a wasted effort!
How Do You Build Credibility
There are multiple steps to building credibility.
The first step to building credibility is to have a complete profile. Let your audience know you are serious in your efforts. If your profile is incomplete or sketchy what message are you sending?
It’s a message of indifference and one which does not respect the time of your audience. If they clicked on your name and found an incomplete profile, you just wasted their time and that’s not cool. Do you like it when others waste your time? Probably not, so why is it okay to waste your audiences’ time?
Can you imagine going to a concert and learning the brass section isn’t there to perform? You would be quite mad you had taken the time to show up for the performance. Did the lack of a brass section add to or take away from the credibility of the orchestra or band? Obviously the entire organization lost credibility because of the actions of a few.
So it is with your profile the lack of or incomplete information in a section takes away from your credibility!
Put a real, current picture on your profile. Thinking you are fooling someone about your age or appearance by leaving off a picture is just fooling yourself. Somewhere along the line the Internet has a picture of you and whoever is looking for you will find it.
The other reason to post your picture is with millions of members there will be others on LinkedIn with the same name. Your picture will be the method someone may use to ensure they are connecting with the correct person. Help them out, don’t miss out on a contact because they cannot verify you.
Your picture adds to your credibility.
Put your location with your profile. If your profile simply says United States, are you real? If you are real; why are you so secretive?
You are building credibility and hiding information will not serve you!
You must be participating on LinkedIn. Whether you are posting, commenting, liking, sharing in groups or making new connections; you need to have activity showing you are not just a lurker or a phantom profile.
There are a lot of lurkers and phantom profiles on LinkedIn and you don’t want to be one of them! You want people viewing your profile to know you are a real person and see the value you bring.
Your participation lets people know who you are because every post, every comment helps your audience gain a better understanding of who you are.
Your participation says you are real and adds to your credibility.
Grow your network! When you are growing your network you are adding value, not only to yourself, but to all the members of your network as well. When members of your network perform searches for individuals, companies, job roles, skills, talents, etc. the size of your network helps them and the size of their network helps you.
The power of your network is not in your first level connections or strong ties; the power is in your second and third level connections or weak ties. Every person you bring into your network means their connections just added to your weak ties and every person you bring in adds weak ties to every member in your network.
Adding connections builds your credibility because it shows your commitment to your network and your network members.
Your profile is all about building your credibility in the eyes of your audience. You want your audience to come away from reading your profile feeling they have an understanding of your honesty, integrity, reliability, sincerity, trust, knowledge and credibility. If your profile does not convey these characteristics; your profile is not doing the job and must be revised.
Read my other posts in this blog for help in constructing a profile which conveys your credibility. Please take a moment and sign up for email notifications of new posts. It’s in the upper right corner and takes just a moment.
My name is Tom Staskiewicz and my goal is to help everyone do a little better, get a little further and reach the success they are destined to achieve!
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