Category Archives for LinkedIn strategy

You Say You Are Results Oriented; but Does Your Summary and Experience Support Your Claim?


Does Your Profile Say You Are Results Oriented?

If So, Does Your Detail Support Your Claim? I’m amazed at the number of times I see someone make the statement “Results Oriented” but in reading the remainder of their summary or work history; there are no specifics of the results achieved.

You Cannot Make a Positive Impression if You Cannot or Do Not Support the Claim

Some say they are avoiding stating some or all of their accomplishments, because it’s the process of “tooting your own horn”, but they are wrong: you must do it! You can’t simply expect the reader to believe it solely because you said “results oriented”. It just doesn’t work that way! You must explain the value you brought and the results you achieved otherwise it’s simply a couple of unsupported words.

Humility Has No Place in Your Resume and Profile!

It’s nice to be humble and it’s a great trait to have; but you cannot allow your humility to overshadow your accomplishments! As long as you are honest in your statements and details and if you have worked hard and set yourself apart from your peers; you must tell the recruiters, hiring managers, prospective business partners, clients, prospects and customers.

If you fail to support your claims the people you want to join with will not pay attention. They are looking for people with the answers and abilities they need; they do not have time to try to figure out the missing information. If the information is missing, they will move on!

Other Frequently Unsupported Statements

The statement stating “Results Oriented” is just one example of a frequently unsupported claim. Some other common claims include:

  • Motivated;
  • Excellent communicator;
  • Creative;
  • Passionate;
  • Clear Thinker; and
  • Team Leader.

You may be one or all of these things and whether you are or not; is not my point. My point is don’t just say it; show it! Give examples in your summary and experience; get people to write meaty, meaningful recommendations describing your talent and how you were able to use those skills and the outcomes. Go back to the old PAR strategy; Problem identified; Action taken; and Results achieved.

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Credibility: Your Most Important Ability


Do You Have Credibility with Your Network?

You may have many skills and abilities, but if your credibility suffers or you have no credibility: you have a problem! If your credibility is called into question people will not hire you, will not refer you and will do all they can to avoid you.

Your Credibility Is Key to Successful Networking

Whether you are meeting someone face-to-face, through a Social Network or on-line using Skype or Google+; you must be able to quickly begin establishing your credibility. If your new connection doesn’t see you as credible the relationship doesn’t have the necessary foundation to blossom.

Face-To-Face Meetings

If you are meeting face-to-face; you may be able to create credibility by simply being a good listener. Many people like to talk and being a good or great listener can get you far along the path of credibility. Of course, you may leave the conversation with a not-so-great impression of the other person; but you have done your part to sell yourself and that is important!

Meeting Through Social Networking

When you are meeting someone through social networking the content of your profile must carry the load for you and allow people to draw a positive conclusion about who you are and your values. Your profile must establish your credibility!

Your credibility is established with your headline, picture and summary. Your credibility is enhanced by the completeness of your experience, education, skills, interests, recommendations (given and received) and skills.

An incomplete or sketchy profile leaves questions in the mind of the person viewing your profile. Depending upon the reason for the visit a poor profile may cause them to leave and never return. Are you prepared to run the risk?

I have read many profiles where the intent appears to be convincing the reader of the profile owner’s credibility; that’s the wrong way to go about it! You can’t tell people about your credibility; you need to show actions which allow people to come to their own conclusions either on their own or with input from others; if you are depending upon your ability to convince them… Good Luck!

Meeting On-Line

When you are meeting on-line you must be prepared and present yourself properly; again this is your chance to make a great first impression and start establishing your credibility. This is not the time to be in sweats, curlers, pajamas or anything other than business casual to professional attire.

If you are meeting on-line, you also need to ensure all of your technology is working properly and you know how to use it correctly. This is not the time to be learning. I’m speaking somewhat from experience. I was doing an on-line meeting and I wasn’t prepared; fortunately it wasn’t our first meeting so I had been able to build some credibility; it suffered a little from the fiasco, but I was able to eventually recover. These are mistakes you don’t need; especially with a new contact.

Your Focus Must Be on Building Your Credibility and Success Will Follow

When you have credibility you can often overcome missing skills, experience, education and other characteristics. Having all the characteristics, skills, experience and education, however, cannot overcome a lack of credibility!

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Remind Me Please; Why Did You Send Me an Invitation on LinkedIn?


Have You Ever Asked Yourself This Question: Why Did This Person Send Me an Invitation on LinkedIn?

Don’t get me wrong I enjoy receiving invitations and connecting on LinkedIn. Most of the time, however, the invitations are disappointing.

When I open the invitation I find the person sending the invitation made no effort to begin a relationship! Most people do not invest the few minutes necessary to actually write a personalized invitation that may open the door to a possible relationship.

Your custom invitation doesn’t need to be elaborate, it should simply give the recipient an idea as to why you want to connect. In fact it can’t be elaborate; you only have 300 characters available so you must be brief, but you can do better than LinkedIn’s default invitation.

Six Reasons Why You Should Customize Your Invitations

  1. To increase the chances your invitation will be accepted and acknowledged;
  2. To begin establishing your credibility and character;
  3. To open a communication channel to the individual;
  4. To show you are more than a numbers person trying to get as many connections as possible;
  5. To start a potential long-term friendship; and
  6. To show you are a member of the top 1% of networkers.

Different Situations Require Different Custom Invitations

Custom invitations are not a one-size fits all solution. Depending upon the situation you need an invitation that makes sense, is relevant to the situation and the individual you are inviting.

You can’t send an invitation saying it is “Great to Reconnect” to a current co-worker or someone you recently met. You will look like an idiot and decrease rather than enhance your credibility.

Some things you can use in your invite:

  1. A reminder of where you met;
  2. A little about the discussion;
  3. A reference to someone you know in common;
  4. A reminder of who you are;
  5. A statement of why you want to connect (don’t be asking for something); or
  6. An edifying, but honest, statement saying why you admire the individual and want to connect.

You can also reach out with an initial message, if the option is offered, or use “LinkedIn InMail”.

How to Customize an Invite

To customize your invitation you must invite from the person’s profile page by clicking connect. I have found some of the other connect buttons will simply send off an invite without the opportunity to customize. Personally I have found the best solution is to work from the profile page to be safe.

When the default invitation comes up; delete the LinkedIn suggestion and start typing your own invitation, thank the person for their consideration and put in your signature. Remember this is all part of your 300 characters even the dash LinkedIn inserts in front of your name.

Do you need some great resources to help your networking? Check out my Amazon Networking Reading List!

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Are There Stalkers on LinkedIn?


Are There Stalkers on LinkedIn?

I believe there are stalkers and I see them as anyone who chooses to view profiles anonymously!

Here is the scenario…

Somebody is watching you! They have checked out your LinkedIn profile and maybe they have done Google, Bing and other searches on you. Who are they? What do they want?

I was just looking at my LinkedIn statistics to see who has been viewing my profile. I saw several names, but some chose to remain anonymous. Why is that? Are they stalkers? Are they afraid of being identified? Are they ashamed? Should I be worried? I don’t know!

If this were happening outside your front door most people would be more than a little uncomfortable. So what’s the difference between stalking your house and stalking your profile; neither time identifying yourself?

Remaining Anonymous Is Bad Behavior

Yes, LinkedIn allows you to do some things anonymously and in some cases it’s perfectly okay. However, I don’t like the idea someone can come in, read my profile (or whatever I choose to make public) and remain anonymous. I don’t think it’s right and I don’t feel it is appropriate networking behavior; it’s very one-sided!

I Like to Know Who Is Reading My Profile

Personally, I like to know who has stopped by to read my profile. If someone has taken the time to view my profile, I like to reciprocate and look at their profile. Maybe there is a synergy which would make connecting worthwhile for both of us. Regardless, I deserve the opportunity to look and to know who is looking!

Effective Networkers Don’t Hide Behind Anonymity

Effective networkers are looking for opportunities to connect where there is a mutual benefit. You won’t find them lurking in the background, keeping themselves anonymous and leaving others wondering about them. Effective networkers are open because they are looking for ways to build their credibility and trust.

It Would Be Great if LinkedIn Allowed Us to Be Anonymous to Those Who Choose to Be Anonymous

Wouldn’t that be a great personal setting? If someone tries to access your information anonymously you could shut down anonymous viewers and prevent their seeing your profile. Being open with others who are open makes sense and that’s why I keep my profile open.

Networking is your opportunity to build credibility and trust! Hiding behind anonymity does the opposite. People are looking for reasons to believe you are credible, honest and trustworthy; don’t mess it up!

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My name is Tom Staskiewicz and my goal is to help everyone do a little better, get a little further and reach the success they are destined to achieve!

Do you need help with your message? Are you struggling for people to know you and what you have to offer? If so, I can help. My contact information is below or Email  Me Now! and lets get started.

Whatever I can do to help you or anyone to move forward in reaching your goals; I’m all for it. Connect with me on LinkedIn, Like me on Facebook or follow me on Twitter.

Check out the UPPROACH site and sign up for our newsletter of career tips and ideas for job seekers, small and medium business owners, self-employed individuals, contractors, consultants or whatever; anyone wanting to move their career forward!

Top-O-Mind: When Was the Last Time You Thanked a New Connection?


Top-O-Mind: When Was the Last Time You Thanked a New Connection?

With LinkedIn and other Social Media sites it is easy to set your self apart from 99% of the other members. It’s as simple as saying “Thank You”. When you connect with a new person your thank you is the beginning of a relationship; the beginning is NOT simply sending or accepting an invitation to connect!

Simple Actions Can Reap Big Rewards

Your network can be a valuable resource and treating your members with respect and courtesy WILL work to your advantage. People love to be appreciated, especially because it doesn’t happen very often.

Thank Yous Are a Big Deal!

Very few people look for opportunities to appreciate family, friends and their network. We have become so busy and wrapped up in ourselves that the niceties in life have been forgotten. Because society has moved away from simple courtesies you have an open opportunity to show you are different!

Regardless of how busy you are or they are; people like to be acknowledged and appreciated! They like to know someone recognizes their efforts and is willing to say so. Be that person, be something different, reach out and appreciate the things others do!

When to Thank Your Connections

The opportunities to thank your connections are unlimited. As noted above, one of the first opportunities is when you are invited to connect or when an invitation you extended is accepted.

Less than 1% of LinkedIn members take the time to thank new connections.

Connection “Thank Yous” are private emails between you and your new connection. Your thank you is important because it starts to set the tone for the relationship; remember you are building your credibility.

Other times to thank your connections include when they like or comment on your post, send you congratulations on something work related, send you a birthday greeting or share something with you.

You can also thank your connections when they endorse you for a skill or write a recommendation.

How to Get the Most Mileage Out of a Thank You

Any thank you must, most of all, be sincere! Your sincerity will show and conversely a lack of sincerity will show as well; don’t mess it up!

With that caveat in mind; there are ways to get more mileage out of your thank yous. When you send an email thank you; it is between you and the recipient.

When you do the thank you as a post; all of your connections have the potential to see your thank you as well as the connections of the individual you are thanking. Again, you are working to build your credibility and being a thoughtful, caring person goes a long way in building credibility and trust.

If you are thanking people; you just can’t be all bad!

Taking time to tell someone you appreciate what they did or what they wrote is often overlooked because we don’t think it’s a big deal! However, what is you feeling when someone offers you thanks for something; regardless of the size of the effort? You may be a little embarrassed and feel it wasn’t necessary; but you still liked being acknowledged. Your connections are no different; a little acknowledgement can go a long way!

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My name is Tom Staskiewicz and my goal is to help everyone do a little better, get a little further and reach the success they are destined to achieve!

Do you need help with your message? Are you struggling for people to know you and what you have to offer? If so, I can help. My contact information is below or Email  Me Now! and lets get started.

Whatever I can do to help you or anyone to move forward in reaching your goals; I’m all for it. Connect with me on LinkedIn, Like me on Facebook or follow me on Twitter.

Check out the UPPROACH site and sign up for our newsletter of career tips and ideas for job seekers, small and medium business owners, self-employed individuals, contractors, consultants or whatever; anyone wanting to move their career forward!

If You Are Not Saying Anything, Nobody On LinkedIn Is Listening!


If You Are Not Saying Anything, Nobody On LinkedIn Is Listening!

Does this statement make sense to you? I’m sure it does, so how do you explain people, who expect others to take notice of them, when they aren’t saying anything? Sometimes even when you are saying things it is still difficult to get others to take notice. Whether you are in a situation with other people surrounding you or a profile wasting away on LinkedIn; if you are saying nothing no one will pay attention!

For the Past Week Few Have Paid Attention to My Blog!

What’s up with that? Doesn’t anyone care? Or maybe, it’s that I wasn’t around! I wasn’t posting new material! I wasn’t bringing any attention to the blog! I was quiet and therefore no one was listening!

Sunday, July 28th, I started a whirlwind of days of driving hundreds of miles. Sunday I drove 750 miles from West Linn, Oregon to Rexburg, Idaho; on Monday I drove 750 miles from Rexburg, Idaho to West Linn, Oregon. Friday, August 2nd, I again drove 750 miles from West Linn, Oregon to Rexburg, Idaho and Saturday I turned right around and drove back to West Linn. During this period my blog was quiet and guess what; no one paid attention!

Is Anyone Listening to You on LinkedIn?

If you’re not creating a presence on LinkedIn; no one is listening to you, reading your profile or contacting you! Now when I say creating a presence; I don’t simply mean a profile. You can have the greatest profile in the world but if you aren’t generating interest; few will see it!

The Lesson I Learned and You Should as Well

The lesson I learned is my success with LinkedIn and the Internet in general requires a consistent presence. If I stop my status updates, posts, articles, comments, etc.; people soon forget.

If you want to be Top-O-Mind; you must make a continuing effort to do just that. Top-O-Mind doesn’t just happen; it takes a conscious effort!

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My name is Tom Staskiewicz and my goal is to help everyone do a little better, get a little further and reach the success they are destined to achieve! Whatever I can do to help you or anyone to move forward in reaching your goals; I’m all for it. Connect with me on LinkedIn, Like me on Facebook or follow me on Twitter.

Check out our career site at http://toyourcareersuccess.com and sign up for our newsletter of career tips and ideas for job seekers, small and medium business owners, self-employed individuals, contractors, consultants or whatever; anyone wanting to move their career forward!

LinkedIn Experience Section – Record it Correctly!


LinkedIn Experience Section

The LinkedIn Experience section is your opportunity to demonstrate career progression, align recommendations with the appropriate role and time frame and serve as a reminder for you when creating or updating your resume and looking for highlights to list.
This is a follow up article to You May Have 20 Year’s Experience, but What Have You Done

What Was Your Career Path?

Many people simply wrap all their time with an organization into a single entry spanning several years and in some cases even decades in their LinkedIn Experience section. This is a mistake!

Your LinkedIn experience section is your opportunity to show where you started and the path you followed to reach your current position. Whether it is a single organization or several; career progression is important to demonstrate the skills which qualified you for each subsequent position.

It Takes a Little More Time, but It’s Time Well Spent

Identifying each position definitely takes longer, but the result is well worth the effort and remember you don’t have to flush out all the details at one time. Simply start with the most recent position and work backward with the detail.

What to put in your detail

Have you heard of PAR or SAR statements? PAR – Problem – Action – Result or SAR – Situation – Action – Result are common definitions of how to present yourself on a resume or in a profile. I also like to call it the Caesar approach when he said “Veni, Vidi, Vici”; I came, I saw, I conquered.

What did you see? What did you do? What was your result? Employers, customers, managers and other interested parties want to see how you have used your products, skills, education, abilities, customer service and experience. It’s not enough to have these attributes; it’s how you put them to work for the betterment of yourself, your organizations and those you serve.

Understanding the LinkedIn Experience Section and knowing every experience you list should have one or two of these veni – vidi- vici statements and the best of the best should be listed in your summary.

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My name is Tom Staskiewicz and my goal is to help everyone do a little better, get a little further and reach the success they are destined to achieve! Whatever I can do to help you or anyone to move forward in reaching your goals; I’m all for it. Connect with me on LinkedIn, Like me on Facebook or follow me on Twitter.

Check out our career site at http://toyourcareersuccess.com and sign up for our newsletter of career tips and ideas for job seekers, small and medium business owners, self-employed individuals, contractors, consultants or whatever; anyone wanting to move their career forward!

What did you conquer?

Do You Value Your Network?


Is your network important to you? Do you provide regular value to your connections?

Is it proper to even call them connections?

For most the answer is “No!”

The Problem with Networking

The problem is that people, maybe people like you, just sit back and do nothing with their network. Sure, they may add a new name every now and then and some people add names regularly, but, sadly to say, that is the extent of their effort.

A Network Is Not Something We Think of Only in a Time of Need

Here’s what I see as the problem. Most people are not proactive or even active networkers. They are simply name gatherers. They look at the process as a way to keep track of people in the event they, the individual, need something.

Is Your Network Collecting Dust?

Their network is essentially something set aside that is collecting dust. Periodically they will pull it out, blow off some of the dust, add a name or two, and then put it back into the corner.

A Valuable Asset Waiting for You to Take Action

Your network can be one of your most valuable assets; if you would allow it to take that role. Your network can be a treasure trove of opportunities and good fortune and the better that you are at networking and the members of your network are at networking; the more value you both will receive.

Networking Riches

I’ve told this Story before, but I’m going to briefly tell it again. There once was a woman who joined LinkedIn because she wanted to build her business. Not only did she want to build the business; she absolutely wanted it to flourish.

Taking her interest and desire she joined one of the many LinkedIn groups and immediately started to get involved. She participated in discussions, asked and answered questions, and added value to the group in many ways.

In the Spring of 2010; British Petroleum (BP) came knocking. They had a problem and they thought this woman might be able to help. Basically BP knew they had many more problems than the oil spill.

This was an opportunity that came to her because of LinkedIn.

Now for some personal insight into this individual; she isn’t even particularly good with LinkedIn. I watch her profile and she has been stuck around the 360 mark in connections for close to one-year. How many other opportunities may exist that she is missing because she isn’t proactive?

Periodically I view the profile of my connections to see what they are doing and to see if they are providing any value to their network. Most of the time I am disappointed by what I see in recent activity.

Most of the time the activity is either not there or it is simply the adding of new connections. There are few posts or status updates. What does that say… OPPORTUNITY!!! Because there are few that are proactive… Opportunity is there for those that are willing to work at it; try it on for size and see if you can be a better networker.

Conclusion

As I said in my previous post “Your Network – Are You A Collector or a CONNECTOR?” from my observations it appears that over 97% and probably much closer to 99% of the people on LinkedIn do not add value to their network; it is up to you to make the difference!

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Do you approach things with an UPPROACH? With the idea that when you make a change; it shouldn’t just be a change – rather it should be a change for the better. This was the premise that caused UPPROACH to be born. The idea of don’t just do it; do it better!

Tom Staskiewicz speaks, coaches, and consults on Professional and Business Networking and how Social Media is a tool in that process. He helps businesses, organizations, and individuals understand the power of networking and recognize that networking is a tool for giving.

Tom believes that when you give value to your network; your network will give value back to you. Using today’s Social Media tools makes Professional and Business Networking more efficient, improves decisions, and enables you to respond more effectively to your audiences.

Do you want to be more effective with your Professional and Business Networking? Would you like to be making more “warm” contacts instead of “cold” calls? Contact Tom to learn more about how he can help you and/or your organization reach your networking goals.

Your Network – Are You A Collector or a CONNECTOR?


Networking is more than a collection of names and addresses.

Sadly most people feel that they are networking when they simply add someone to their list of contacts or connections. This is not connecting; this is collecting. If that is your intent then your time would be better spent collecting coins, stamps, sports cards, or some other true collectible. There is much more satisfaction to be gained spending your time in this manner!

Today’s Social Media tools allow you the opportunity to easily go beyond the mere process of collecting. If you are not taking advantage of these tools; the only difference between collecting business cards and shoving them into a drawer, a card file, or a Rolodex is your storage media.

True Networkers Understand that Networking Is More then Collecting

True networkers understand and value relationships. They recognize that there are different levels of relationships and that all relationships start out as a simple connection. They also realize that the depth of a relationship develops over time.

True networkers understand that networking is a give and take process and an exchange of value. Networking is not the act of accumulating names in the event that you may need something in the future. True networking means that you are intent upon offering value to your network hopefully in exchange for value being returned; value that may be received now or sometime in the future. The when is not important!

How to Move from Collector to Connector

If you are involved in any Social Media the process of providing value is simple and does not require large amounts of time. Here are examples of easy ways to provide value:

  • Share articles you find interesting;
  • Provide relevant comment on posts made by members of your network;
  • Like posts made by members of your network;
  • Thank people that invite you into their network;
  • Thank your new connections when they accept your invitation to network;
  • Add new people to your network; which indirectly expands the networks of your connections;
  • Share your expertise when members of your network have questions;
  • Congratulate members of your network when they receive promotions or accept a new job;
  • Comment on the status updates of your connections; or
  • Help your connections make new connections.

In my unscientific observations I find that the simple act of being grateful and thanking someone for connecting sets you apart from over 97% and more likely 99% of the networking population!

The truth is that most people feel that simply accepting or making a connection validates their networking but that’s not true. That is just a start to the relationship; if you want to be a successful networker you must be reaching out and adding value to the relationship.

Conclusion

If you want to be an effective networker; don’t get caught up in this idea that by having a large number of connections will somehow make you a great networker. It doesn’t! A great networker is someone that regularly adds value to their network and cares about their connections.

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Do you approach things with an UPPROACH? With the idea that when you make a change; it shouldn’t just be a change – rather it should be a change for the better. This was the premise that caused UPPROACH to be born. The idea of don’t just do it; do it better!

Tom Staskiewicz speaks, coaches, and consults on Professional and Business Networking and how Social Media is a tool in that process. He helps businesses, organizations, and individuals understand the power of networking and recognize that networking is a tool for giving.

Tom believes that when you give value to your network; your network will give value back to you. Using today’s Social Media tools makes Professional and Business Networking more efficient, improves decisions, and enables you to respond more effectively to your audiences.

Do you want to be more effective with your Professional and Business Networking? Would you like to be making more “warm” contacts instead of “cold” calls? Contact Tom to learn more about how he can help you and/or your organization reach your networking goals.

I Found Her on LinkedIn: All I Knew Was Her First Name and She Worked for Coca Cola


The Power of LinkedIn

A few weeks ago I was with a client at his restaurant doing some LinkedIn training over lunch and in walks this couple. I look up and at first I’m thinking that I recognize the woman so I wave. She stops and says; “Do we know each other?” I take a closer look and embarrassingly say no, I thought you were someone else. My client, however, says you’re Irene. He’s correct; she’s wearing a name tag!

Everyone laughs, somewhere along the line she mentions something about working for Coca Cola and they proceeded to go place their order and my client and I went back to our LinkedIn training. As they are leaving they say goodbye and we jokingly say goodbye Irene.

Is Irene on LinkedIn

At that point I say to my client; “Let’s see if we can find Irene on LinkedIn.” His question is, understandably, how? So we proceed.

I start by doing a people search for Irene, Coca Cola. It’s somewhat of a random process, but what the heck; we want to test the power of LinkedIn.

I start the search and we get a bunch of hits, but nothing that appears even vaguely close. So I start refining the search. First we narrow it to the United States and that reduces the number of results. Next I select working for Coca Cola, then I choose current employees, and all of a sudden up pops one result for an “Account Development Manager” at Coca Cola in Portland Oregon. Because I am searching for Irene; it is safe to say that this “Account Development Manager” with Coca Cola is named Irene or at least Irene is somewhere in the profile.

I Think I Found Her

This person is on LinkedIn, but not in my network. I can see the individual I found has only eight connections, so this is not someone that is active on LinkedIn. With a premium account I could send an In-Mail. If Irene was more active on LinkedIn; I would investigate further.

How Does This Apply to You?

Have you ever wanted to connect with someone and just couldn’t figure out how to make it happen? Have you ever met someone and just felt like you should get to know them? Maybe you have a name but you don’t remember the last name, but you remember the company. This example shows you that all is not lost; there is tremendous power in LinkedIn and as new people join every day; the potential for finding the person you want gets better and better.

Taking the time to understand how LinkedIn works is critical. Yes, it does take time, but like anything else; once you understand the technology it will not only save you time – you will complete tasks that you would have previously deemed impossible! Get my free white paper “5 Tips to Connect on LinkedIn”.

LinkedIn can help you make things happen!

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Tom Staskiewicz speaks and coaches on Professional and Business Networking and how Social Media is a tool in that process. He helps businesses, organizations, and individuals understand the power of networking and recognize that networking is a tool for giving.

When you give value to your network; your network will give value back to you. Using today’s Social Media tools makes Professional and Business Networking more efficient, improves decisions, and enables you to respond more effectively to your audiences.

Do you want to be more effective with your Professional and Business Networking? Would you like to be making more “warm” contacts instead of “cold” calls? Contact Tom to learn more about how he can help you and/or your organization reach your networking goals.