Putting Power into Your Reviews and Testimonials


Negating the Negatives

Negative Internet Reviews

If you are like many businesses today you have experienced the negative review on Google, CitySearch, Yelp, or a plethora of other sites. In the process you have most likely noticed that these reviews hide behind an alias. The reality is that they, the reviewers, are cowards or even worse competitors.

To top it off Google, CitySearch, and the others make it difficult and costly to respond. This may be a good thing, because your immediate response would be a “knee-jerk” reaction and probably end up hurting your more than helping. You must remember that you are in the age of the Internet and the person who wrote the review will NOT be the only one reading your response. In your attempt to respond you may end up hurting future business from the eves droppers.

What Do You Do

One of the best ways to counteract a negative review is to get a good review; but not just any good review. Get one where the individual writing the review is willing to give their name and their city and state. You want credibility behind the review!

Get Credible Reviews

When you have credible reviews and someone points to Google, CitySearch, or whomever and it is a review that hides behind an alias; you can point to your reviews (good, just okay, or even bad) and say that YOUR reviews have quality. You can say that these are people you can talk to and they will answer your questions honestly. These are people that have nothing to hide.

You can, with the writer’s permission, use these reviews in your marketing and sales materials as testimonials of the work that you do and they way your customers/clients/patients feel about you, your business, your products, and your services.

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Tom Staskiewicz speaks and coaches on Social Media/Social Networking topics helping businesses, organizations, and individuals establish and manage their Social Media presence. Your Social Media presence doesn’t just happen and will not take care of itself. Tom helps you with those processes so your Social Media efforts will work for you.

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What Are Your 2011 Networking Goals?


It Is That Time of Year Again

We may reflect on the goals we set for 2010 and we are going to make our 2011 New Year’s resolutions for many aspects of our life. Another year has passed and it is time to ask not only whether you achieved your networking goals for 2010, but did you even have networking goals in 2010? Or were you like most people and just left the process to fate?

It's Time to Make Your Networking Resolution

I’m afraid that far too many left it to fate and fate did not shine kindly upon their efforts. Networking is a process that requires goals and a strategy. Without these two components your networking has no focus. Without a focus it is difficult to find a reason to network and most end up not networking or they end up connecting simply because they want something.

 

Networking Is More than Seeing Who Can Give You What

I recently wrote another article on networking and one of the responses that I received raised the issue that people only network with their own needs in mind. I think this is true, but not for the reason that others may believe. To me the issue is that we were never trained in the art of networking and therefore do not know what to do or how to network properly.

Networking is a give and take activity and it starts with the give portion. When you network it should be a win-win situation for both parties. If only one person is a winner; that is not networking. If you enter a networking situation with only your interests in mind; you will not be successful engaging the other person or at least not for the long-term.

Your 2011 Goals

For 2011 it is time to try something new: networking with a purpose. Having goals and a purpose as part of your networking allows you to monitor and measure your progress.

  1. What is your purpose for networking?
  2. What do you want to accomplish with your networking efforts?
  3. What is the value that you bring to the relationship?
  4. Who do you want in your network and why?
  5. How are you going to communicate with your network and what is the frequency of those communications?

For more ideas check out our free report to learn more about Networking with a Purpose.

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Tom Staskiewicz is a Social Media/Social Networking Coach helping businesses, organizations, and individuals to establish and manage their Social Media presence. Your Social Media presence doesn’t just happen and will not take care of itself. Tom helps you with those processes so your Social Media efforts will work for you.

Your Fan Page Needs Your Friends


Do My Fans Need to Know I Administer the Facebook Fan Page

Here’s the deal. You created a Fan or business page under your personal profile; that makes you the administrator of the page. Unless you post something on the Fan Page that gives it away as to who you are; your Fans cannot tell.

Two Steps to Better Hide Your Identity

If you are still worried the best way to hide the details about yourself is through the security settings on your personal profile. What you want to do is manage the information that you want to share with everyone, your friends, and your friend’s friends.

The other protection is deciding who you will accept as a friend. You can control this and if there are people that you do not want to have access to your personal information do not send a friend request or accept a friend request from them.

You can also classify your friends using the FB “list” process and create lists and then assign your friends. When you post you have the option to select the lists that you want to see the post you are leaving. That provides an additional method of restricting who sees what content.

Why You WANT the Two Connected

The last thing is that your business reputation and brand come for most of us from our personal reputation. What role does your personal reputation play in your business and how much do you count on your friends for referrals. The more restrictive you are the fewer the referrals you will receive.

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Tom Staskiewicz is a Social Media/Social Networking Coach helping businesses, organizations, and individuals to establish and manage their Social Media presence. Your Social Media presence doesn’t just happen and will not take care of itself. Tom helps you with those processes so your Social Media efforts will work for you.

Helping Your Children by Building Your Network


Your Network Has Value to Your Children

While you may typically think of your network as your list of contacts that will help you in your business or career. Your network has the potential to help more than just you. One of the most important benefactors of your networking efforts can be your children.

How Your Network Can Help Your Children

Through your connections, you can provide your children access to influential people they may otherwise never know. Whether your child is looking for a connection to a college, an opportunity for an internship, a job, references, or some other interest that can benefit from a connection; you can be the missing link.

Almost daily most of you come in contact with interesting people with varied backgrounds. Capturing these connections brings value to you and your network, but it may also bring a needed future connection for your children.

As a parent building your network can be one of the most unselfish acts you ever take as you work to create the connections that your child will need as the progress through their career.

Read my other networking articles on this Blog for more reasons why you MUST be networking.

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Tom Staskiewicz is a Social Media/Social Networking Coach helping businesses, organizations, and individuals to establish and manage their Social Media presence. Your Social Media presence doesn’t just happen and will not take care of itself. Tom helps you with those processes so your Social Media efforts will work for you.

Your Circle of Communities Are Your Key to Going Viral


The Key to Going Viral

Everyone wants their Fan Page or business for that matter to go viral, but for most it is a huge challenge to make that happen. This is especially true for local businesses. How do you get your word out?

For your Fan Page or business to be successful it must go viral to your target market. So what is your target market? Have you defined it? Do you know your target market?

Local Businesses

For the brick and mortar business – which includes businesses like restaurants, salons, medical practitioners, etc. – your target is your local community. The people that will be using your service are local and therefore you need to reach out to people within your community.

When I talk about your community; it is actually your collection of communities. You have many communities where you participate. There is the community at large where there may be some relative awareness of who you are; within that community, however, there are many smaller communities where you are well known.

Your Circle of Communities

These are the areas you must penetrate to be successful. These communities include your church or synagogue, your school where you or your children attend, your sports activities where you or your children participate, your work and volunteer efforts, etc.

All of these communities are important to your business objectives when it comes to a brick and mortar entity. This is where, as Malcolm Gladwell says in “The Tipping Point“, your connectors, mavens, and salespeople exist.

Connectors, Mavens, and Salespeople

Your connectors, called that because they have lots of connections, put you in touch with the people you need or want to know. The mavens are those that spread your word far and wide. Your salespeople are those that promote your product or service to others.

As you successfully reach into your Circle of Communities and they become your fans; you need these contacts to be promoting you to the friends in their Circle of Communities.

The Power of the Ask

This is where the “power of the ask” comes in. You need to ask these friends to “like”, comment, or share what you have shared with them. You need them to be reaching out to others if you want your message to go viral!

Here is my power of the ask… If you like this Blog; please share it with your friends and others that you believe would benefit. Thank you.

Check us out on our Facebook Fan Page the UPPROACH Support Center and take a look at our Fan Page How Tos and Webinar schedule while you are there. Whether you are looking for the basics or advanced features we have or can have the webinar for you! Let us know what you would like to see.

You are welcome to use this information in your newsletters or Blogs, but please extend the professional courtesy of referencing UPPROACH as the source. Thank you.

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