Does Your Referral Network Remember Your Message


To Get Referrals; Your Referral Network Must Know Your Message

Is the message you give your referral network effective or is it lost in the clutter? To have an effective referral network; your members must know your message succinctly and clearly. If they don’t; not only will they not refer you, they can’t refer you! They simply do not have the necessary information.

You Must Provide a Clear Message to Your Referral Network

I don’t believe enough can be said about the quality, context and content of your message to your referral network. All small and most medium sized businesses succeed or fail on their ability to get people talking about the business, the individuals, the products and the services; if you can’t get this conversation going, you will not succeed!

Your Message Must Be Easy to Remember

Make it easy on yourself and your referral network; create a easily remembered message. Your referral network wants to help you, but they only have a limited amount of time and bandwidth for it to happen. It’s up to you to create a message they can easily share with their contacts.

Your Message Must Be in the Form of a Story

We have all heard “facts tell and stories sell”; your message to your referral network is no different! You need to give them something they can remember and put to use on your behalf.

Don’t Clutter Your Message with Too Much Information

Most organizations and individuals clutter their messages. They create a message which lacks focus and can’t stick with the audience. The problems come from a position of fear. People are afraid they will miss an opportunity because they don’t share a particular fact; instead they share too many facts and nothing gets communicated or remembered.

You must be specific with your message. Decide the specifics of what you want to communicate and then focus. Avoid over communicating and cluttering; make it easy for your network to remember.

If the message cannot stick; your referral network will not remember!

You Need To Make Your Message Sticky

Chip and Dan Heath wrote a book a few years ago Made to Stick and this is what you must do with your message. You message must stick with your audience. It goes back to the old speech writer’s or presenter’s instructions; tell your audience what you are going to tell them, tell them and then tell your audience what you told them.

Your message must be one specific message and your referral audience will help you!

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Referrals: To Get Referrals You Must First Give Referrals


Referral Success Starts with a Give First Mentality

Recently Constant Contact reported 82.6% of businesses rely on referrals for new customers. What Constant Contact did not say is; how you can increase your referrals to build your business.

Increasing referrals is best accomplished with a give first mentality. When you refer a potential customer, employee, product or service; you are serving two people, having specific needs. You are helping both parties solve their problem and you MUST have no expectations.

A Successful Referral Network Starts When Your Network Knows You Are Different

First, Your Network Is Not About You!

Your network members must know you are different! You must demonstrate you are networking for mutual benefit; not personal gain. Mutual benefit does not simply mean an exchange of goods and services; mutual benefit means a legitimate concern for each party and an interest in each other’s success.

Second, A Referral Network Is Based Upon Knowledge of the Value Proposition of Your Members

  1. What value do your network members offer to their audience?
  2. What differentiates your network member from their competitors?
  3. What stories can you relate of how your network members helped their audience to explain their value?
  4. How would you describe their ideal audience? and
  5. Can you connect the dots between opportunities and the members of your network?

When you take the time to learn this information about your network members; they will understand your sincerity in being a valuable contact. When you make your first referral they will understand your commitment to being a referral member.

In one of his many training programs, Power Networking, Brian Tracy speaks of his networking process. He asks people he meets to describe their ideal client, he makes notes on the back of their business card and immediately begins looking for an individual or organization which meets the description so he can make a referral.

Do you do this? Are you looking for ways to help the members of your network find new opportunities and business?

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How to Be a Great Networker and Stay Top-O-Mind


How to Be a Great Networker and Stay Top-O-Mind

The other day I made a profile change adding a current project. It showed up in the news feed of over 1500 people; yet, only 4 people made a comment or clicked “Like”. My issue isn’t wanting more attention. The issue is are you an effective networker. LinkedIn provides you many opportunities, which take a minimal amount of time, to acknowledge members of your network. Don’t miss out on those occasions!

Be Part of the .3%

Have you ever wondered what it takes to stand out with your network? The simple answer is paying attention! The four individuals who responded are .3% (that’s 3 tenths of a %); 99.7% of my network paid no attention!

You want to be part of the .3%; not the neglectful 99.7% and you can stay Top-O-Mind.

Nightly Notices from LinkedIn

These individuals knew I had changed my profile because LinkedIn told them in their nightly update! The update sent directly to your primary email address. It is so easy to be a more effective networker and acknowledge your contacts. Take a chance!

You can be Top-O-Mind with your network and your contacts provide you the opportunity every time they do something on LinkedIn, Facebook, Twitter, or any other Social Media Platform. All you must do is be in tune for the opportunities to acknowledge and stay Top-O-Mind.

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My name is Tom Staskiewicz and my goal is to help everyone do a little better, get a little further and reach the success they are destined to achieve!

Do you need help with your message? Are you struggling for people to know you and what you have to offer? If so, I can help. My contact information is below or Email  Me Now! and lets get started.

Whatever I can do to help you or anyone to move forward in reaching your goals; I’m all for it. Connect with me on LinkedIn, Like me on Facebook or follow me on Twitter.

Check out the UPPROACH site and sign up for our newsletter of career tips and ideas for job seekers, small and medium business owners, self-employed individuals, contractors, consultants or whatever; anyone wanting to move their career forward!

How to Stay Top-O-Mind and Not Wear Out Your Welcome!


How to Stay Top-O-Mind and Not Wear Out Your Welcome!

From experience I’m learning just because I feel what I say is important and some people agree with me; doesn’t mean everyone feels that way. You must be careful you do not wear out your welcome and tick off your audience!

So how do you stay Top-O-Mind? That’s what this post is all about!

It’s Easy to Wear Out Your Welcome Regardless of Your Intent

My son frequently tells my wife and I how humble he is. He’s very diligent in the process and talks about how he defines humility. Of course he is kidding – or at least I hope he is – if he’s not kidding he has no idea what the word means!

However, in his attempts to convince his mother and I; it gets old quick! He is wearing out his welcome on this issue.

Over Communicating Can Have Its Risks Too

When we are communicating with our audience we run the same risk. Again regardless of intent we can simply wear out our welcome. We need to be concerned with how and how often we reach out with our messages. We also must be concerned about the content of our messages; regardless of how relevant they may seem to us; our audience may not feel the same way. In fact, our audience may feel we are over doing it.

I sent the link to my post about “Neglect Is Your Ally” to several people and I had one individual respond by asking me to take him off my distribution list. However, it made me realize maybe my tactic wasn’t so good and maybe some people don’t like my posts. I need a lesson in humility from my son.

So How Do We Maintain Contact While Respecting People’s Privacy

Fortunately LinkedIn provides a way. Daily we receive updates from LinkedIn telling us what is happening with our connections: birthdays, promotions, new connections, their posts, job changes, new volunteer activities, etc. If you are astute you realize each of these is your opportunity to reach out to your connections and acknowledge their activity, accomplishment or special day.

You cannot let these opportunities go to waste! Even if you don’t know the person a congratulations, a like, a happy birthday, etc. will be meaningful. You need to take every chance you get on every Social Media platform to reach out and stay Top-O-Mind.

One complaint or request to be removed from the mailing list isn’t disaster, but it is a wake up call. Don’t wear out your welcome, you are hoping you can call on your network in the future and upsetting them doesn’t put them in a helpful frame of mind.

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My name is Tom Staskiewicz and my goal is to help everyone do a little better, get a little further and reach the success they are destined to achieve!

Do you need help with your message? Are you struggling for people to know you and what you have to offer? If so, I can help. My contact information is below or Email  Me Now! and lets get started.

Whatever I can do to help you or anyone to move forward in reaching your goals; I’m all for it. Connect with me on LinkedIn, Like me on Facebook or follow me on Twitter.

Check out the UPPROACH site and sign up for our newsletter of career tips and ideas for job seekers, small and medium business owners, self-employed individuals, contractors, consultants or whatever; anyone wanting to move their career forward!

Can YOUR Network Get You Where You Want To Go?


Can YOUR Network Get You Where You Want To Go?

YOU CAN GET ANYTHING IN LIFE YOU WANT… IF YOU HELP ENOUGH OTHER PEOPLE GET WHAT THEY WANT!.
… Zig Ziglar

We all have goals. We all want to go or get somewhere? A very few can do it on their own: the majority cannot… they need help!

Help starts with your network. The members of your network can open doors for you and, likewise, you can open doors for them. However, this only works if you have the “right” members, are a participant and you know about the members of your network; and last but most important your network members know about you.

Building the “Right” Network: a Quality Network

Successful networking requires you have the “right” members in your network. The “right” members are those you can help and those who can help you. This is what I refer to as a quality network.

What do I mean by a quality network? I define it as one which offers an equitable value exchange and is comprised of members capable of helping each other. The help can take various forms including information, perspective, guidance and connections. For the purpose of this post I am focusing on connections.

The Importance of Knowing the People in Your Network

For example I recently found someone on LinkedIn I wanted to connect with to discuss career opportunities. This was a second level connection of mine; meaning someone in my network was directly connected to my target. I contacted Ed, the mutual connection, to learn whether he knew my target. It turns out Ed knows the target very well and is happy to make the introduction.

As I talked about my interest in this connection; I also asked Ed about his new business.

Connecting the Dots…

In the process, I realized Ed was working in a similar world with my friend Jake. As I connected the dots it makes sense for Ed to meet Jake to better understand markets, but also to see what synergy exists. From Jake’s perspective his company is always looking for acquisitions which compliment and grow their business; maybe there is an opportunity for the two businesses. I don’t know; I’m just the connector starting the process to see what might develop.

Does this introduction add anything to me; not necessarily, but Ed and Jake may look more favorably upon me as a result and in the future that may be valuable.

This story is an example of a network which can help you get to where you want to go when you have the “right” members. You need to take a critical look at your network to determine whether you have enough knowledge to know what your network offers and whether it can get you to your desired goal. If you don’t know what, if anything, it offers; it’s time to figure it out!

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My name is Tom Staskiewicz and my goal is to help everyone do a little better, get a little further and reach the success they are destined to achieve!

Do you need help with your message? Are you struggling for people to know you and what you have to offer? If so, I can help. My contact information is below or Email  Me Now! and lets get started.

Whatever I can do to help you or anyone to move forward in reaching your goals; I’m all for it. Connect with me on LinkedIn, Like me on Facebook or follow me on Twitter.

Check out our career site and sign up for our newsletter of career tips and ideas for job seekers, small and medium business owners, self-employed individuals, contractors, consultants or whatever; anyone wanting to move their career forward!

Your LinkedIn Profile Is it a Bridge to Nowhere?


Your LinkedIn Profile: Is it a Bridge to Nowhere?

Does your profile get your audience from point “A” to point “B”? Can your audience connect the dots from your skills to the value you provide and the accomplishments you achieved? If not, then your profile is not doing the job and it is time to change!

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The Purpose of Your Profile Is Two Fold

Your profile has two purposes:

  1. To inform and educate your audience on how you have used your skills and abilities to benefit your employers; and
  2. To entice members of your audience to contact you or tell others about you.

When someone, and I mean one because you are only talking to one person at a time, you must engage them with your profile. You were able to get them to your profile; the question is what are you going to get them to do once they are there?

Some Profiles Are Like the Bridge to Nowhere

We have all heard of the bridge to nowhere; what about the profile to nowhere! You click on an individual who wants to connect to review their profile and when you get there: nothing. They have no summary, a couple of companies where they worked and the dates of employment, a title and that is it!

The amazing part is their expectation this is a good representation of themselves and who they are. Nothing could be further from the truth. The profile says, “I am lazy, I really don’t care and I am definitely not giving you any detail!”

Your Profile Must Educate Your Audience on the Value You Bring!

What you need to do is to educate your audience on the value you offer to an employer. You don’t do this by listing a bunch of skills, you do this by demonstrating, in story form, what you have done for others. You want to explain how you used the skill in such a way your audience can relate what you have done to what they need to have done. When you can make this connection, you impact their mindset, you draw them in you are now engaging your audience and that is when success occurs.

It’s Who Knows You that Counts

We have all heard the old adage “It’s who you know” or the adage “It’s how many you know”; I contend the power is in “Who knows you?” In fact you can find my group on LinkedIn It is who knows you and you are welcome to join.

Just because you know someone doesn’t mean they know what you can do or have to offer. Just because you know lots of people doesn’t improve your opportunities. However, when they know you, that is when things can start happening.

A few years back I met a gentleman over lunch. I read his resume and he filled in the blanks. A couple weeks later a friend told me of a company which was hiring. I called and after a few questions I learned this man, I had met over lunch, was perfect for one of the open positions. I made the introductions and the rest is history. The gentleman was hired as the vice-president of manufacturing.

Because I had the opportunity to get to know him; I was able to connect the dots.

My question to you is where does your LinkedIn profile lead your readers? Who and how many people do you know who can connect the dots on your behalf? How many can hear of opportunities and realize you are a candidate? How many are willing to assist you in making the connection?

When you have individuals, who know you, working on your behalf; doors will be opened!

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My name is Tom Staskiewicz and my goal is to help everyone do a little better, get a little further and reach the success they are destined to achieve! Whatever I can do to help you or anyone to move forward in reaching your goals; I’m all for it. Connect with me on LinkedIn, Like me on Facebook or follow me on Twitter.

Check out our career site at http://toyourcareersuccess.com and sign up for our newsletter of career tips and ideas for job seekers, small and medium business owners, self-employed individuals, contractors, consultants or whatever; anyone wanting to move their career forward!