Why You Want to Add the Most Connected People on LinkedIn… to Your Network


Why You Want to Add the Most Connected People on LinkedIn to Your Network

Have you seen those people on LinkedIn bragging about their 20 or 30 THOUSAND connections? Is it a little off-putting and lead you so say so what? We all know there is no way they can know or stay in touch with all these people so what’s the value?

Depending upon what they do there is value to them; but there is also value to you; but only if you are connected!

Grow Your Network Value 1 – Millions of Connections

We can say all we want about these massive connectors and how they can’t do this and they can’t do that; but there is something they can do, which may have massive value to you. They are connectors and because they have 20 or 30 THOUSAND connections; connecting to them will bring 20 or 30 THOUSAND people one degree of separation away from you. It will also bring millions of people just two degrees of separation from you. Do you know of any other way you can get one or two degrees of separation away from millions people?

Grow Your Network Value 2 – Millions of Current Addresses and Contact Information

Have you ever bought a mailing list? If so, you know there can be issues with the accuracy and how current the information. On LinkedIn your connections are responsible for keeping their information current. With mailing lists you are depending upon some organization, which is periodically surveying the people on the list, to get updates. Which do you feel is more reliable?

Grow Your Network Value 3 – Increase the Number of Times You Show Up in Search Results

Although I’m not necessarily big on SEO with LinkedIn; I feel it is important to identify the importance of a large network if you are hoping for SEO results.

I see many “LinkedIn experts” constantly talking about SEO and showing results of how tweaking your profile can improve your search result. I don’t disagree, but when they take these results and try to project them to massive results; I take issue. You can only show up in the search results when it is a first, second or third level connection or someone who is a member of one of your groups. If you have a small network you can spend an eternity improving your search terms, but it won’t make much difference; you will still get limited exposure.

Grow Your Network Value 4 – A Simple Acknowledgement of One of Your Posts or Comments Can Go to Thousands and Potentially Millions

Massively connected people have some or in cases a lot of influence over their networks. It’s like the E.F. Hutton commercials; when the person on TV says, “My Broker is E.F. Hutton and …” Everyone in the picture stops and leans in and then the voice over comes on and says, “when E.F. Hutton talks, everyone listens.” Some of these massively connected individuals have that kind of sway with their audience and it can work to your advantage if your message is GREAT!

Grow Your Network Value 5 – You Can Put Yourself in Front of this Person’s Connections… Frequently!

Would you like to be in front of Brian Tracy’s, Mark Victor Hansen’s, Jack Canfield’s, Les Brown’s, Robert Allen’s, or some celebrity’s audience on a regular basis; it’s possible with LinkedIn and all that’s required is their accepting your LinkedIn invite which, by the way, is not that difficult to get.

Once connected you can get in front of their audience through recommendations, your endorsements of their skills, comments and likes of their posts, birthday wishes, congratulatory notes, etc. The possibilities are endless and the opportunities are great.

Massively connected people can bring you massive exposure. If you have a GREAT message and you can get the attention of a massively connected individual you have the potential to reach a massive audience with their implied endorsement. There is more power in these individuals than any mailing list. Build your network with well connected people and see your sphere of influence grow!

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My name is Tom Staskiewicz and my goal is to help everyone do a little better, get a little further and reach the success they are destined to achieve!

Do you need help with your message? Are you struggling for people to know you and what you have to offer? If so, I can help. My contact information is below or Email  Me Now! and lets get started.

Whatever I can do to help you or anyone to move forward in reaching your goals; I’m all for it. Connect with me on LinkedIn, Like me on Facebook or follow me on Twitter.

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Can YOUR Network Get You Where You Want To Go?


Can YOUR Network Get You Where You Want To Go?

YOU CAN GET ANYTHING IN LIFE YOU WANT… IF YOU HELP ENOUGH OTHER PEOPLE GET WHAT THEY WANT!.
… Zig Ziglar

We all have goals. We all want to go or get somewhere? A very few can do it on their own: the majority cannot… they need help!

Help starts with your network. The members of your network can open doors for you and, likewise, you can open doors for them. However, this only works if you have the “right” members, are a participant and you know about the members of your network; and last but most important your network members know about you.

Building the “Right” Network: a Quality Network

Successful networking requires you have the “right” members in your network. The “right” members are those you can help and those who can help you. This is what I refer to as a quality network.

What do I mean by a quality network? I define it as one which offers an equitable value exchange and is comprised of members capable of helping each other. The help can take various forms including information, perspective, guidance and connections. For the purpose of this post I am focusing on connections.

The Importance of Knowing the People in Your Network

For example I recently found someone on LinkedIn I wanted to connect with to discuss career opportunities. This was a second level connection of mine; meaning someone in my network was directly connected to my target. I contacted Ed, the mutual connection, to learn whether he knew my target. It turns out Ed knows the target very well and is happy to make the introduction.

As I talked about my interest in this connection; I also asked Ed about his new business.

Connecting the Dots…

In the process, I realized Ed was working in a similar world with my friend Jake. As I connected the dots it makes sense for Ed to meet Jake to better understand markets, but also to see what synergy exists. From Jake’s perspective his company is always looking for acquisitions which compliment and grow their business; maybe there is an opportunity for the two businesses. I don’t know; I’m just the connector starting the process to see what might develop.

Does this introduction add anything to me; not necessarily, but Ed and Jake may look more favorably upon me as a result and in the future that may be valuable.

This story is an example of a network which can help you get to where you want to go when you have the “right” members. You need to take a critical look at your network to determine whether you have enough knowledge to know what your network offers and whether it can get you to your desired goal. If you don’t know what, if anything, it offers; it’s time to figure it out!

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My name is Tom Staskiewicz and my goal is to help everyone do a little better, get a little further and reach the success they are destined to achieve!

Do you need help with your message? Are you struggling for people to know you and what you have to offer? If so, I can help. My contact information is below or Email  Me Now! and lets get started.

Whatever I can do to help you or anyone to move forward in reaching your goals; I’m all for it. Connect with me on LinkedIn, Like me on Facebook or follow me on Twitter.

Check out our career site and sign up for our newsletter of career tips and ideas for job seekers, small and medium business owners, self-employed individuals, contractors, consultants or whatever; anyone wanting to move their career forward!

Have You Backed Up Your LinkedIn Connections Lately?


Have You Backed Up Your LinkedIn Connections Lately?

My previous two posts Don’t Lose Access to Your LinkedIn Account – Create a Backdoor and Why LinkedIn Gives You Five Email Addresses discussed the importance of protecting your work. Jim Ange commented on the post and said this is your personal IP (Intellectual Property) and he was right on target. This is your IP and something you should be protecting.

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You Have Invested a Lot of Time and Effort

Whether you have 100, 200, or 30,000 connections you should be periodically backing up your LinkedIn connections. As Jim Ange said this is your IP and it is up to you to protect your information.

Why Do You Need to Backup Your Connections

Some may question the need to backup their connections; however, there are at least four excellent reasons:

  • LinkedIn looks to be a solid organization, but things change especially with the Internet – you can’t take it for granted;
  • Periodically someone crosses the line with LinkedIn, not saying you will, but something you do or say may be misunderstood and all of a sudden you have no access;
  • Your account becomes corrupted or somehow inaccessible and you can no longer see your connections; or
  • The LinkedIn network gets spammed, destroyed (they are on the West Coast remember), or some other catastrophe strikes.

We have all been subject to computer errors human or otherwise and suffered the loss of information. LinkedIn is the Rolodex of the 21st Century; can you afford to lose your Rolodex?

Why Has LinkedIn Made it Easy to Export Your Connections

The people at LinkedIn are no dummies after all; they included the export feature so, if something were to go wrong, they have the escape clause of saying you could have exported all of your connections. If you didn’t perform an export that’s a choice you made! It’s not their fault.

The Steps to Export Your Connections

  1. Go to your LinkedIn contacts page
  2. In the upper right corner of your contacts page it says “Add Contact” and “Settings”, click on “Settings”;
  3. In the right hand column is the option to “Export LinkedIn Connections”, click on this option;
  4. You have several format options to choose from, select the best option for you and then click “Export”; and
  5. At this point you have a file saved on your local computer with all of your contact information.

You can stop and know your information is residing on your computer or you can take it a step further and import the file into your address book, MS Excel, MS Word, a CRM application or any number of other applications.

JibberJobber Contact Management Software

First to make it clear I have no financial interest in JibberJobber and I am not compensated for this recommendation!

My personal favorite is a product from my friend, Jason Alba at JibberJobber.com. Jason has a web based application which allows you to import your LinkedIn contacts. Initially Jason designed it for job seekers, but I see it being much more. I particularly like the feature which allows you to build your contacts into a hierarchical tree showing who connected you to whom.

If you have ever read Malcom Gladwell’s “The Tipping Point” he talks about connectors, mavens and salespeople. Using the hierarchical tree you can identify the connectors in your network who have worked on your behalf to help you build through introductions and referrals. Surprisingly you will find a handful of people who have been particularly instrumental in the process.

LinkedIn provides you the ability to backup your connections. I encourage you to take action and protect your IP!

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My name is Tom Staskiewicz and my goal is to help everyone do a little better, get a little further and reach the success they are destined to achieve! Whatever I can do to help you or anyone to move forward in reaching your goals; I’m all for it. Connect with me on LinkedIn, Like me on Facebook or follow me on Twitter.

Check out our career site at http://toyourcareersuccess.com and sign up for our newsletter of career tips and ideas for job seekers, small and medium business owners, self-employed individuals, contractors, consultants or whatever; anyone wanting to move their career forward!