Are You Really that Boring? Your LinkedIn Summary Must Reel Your Audience In!


Your LinkedIn Summary Must Reel in Your Audience

Your LinkedIn Summary is a critical piece of your profile

Writing Your LinkedIn Summary

Your LinkedIn summary must tell your story in 2000 characters or less. There it is, your LinkedIn Summary must tell your story. This doesn’t say it must state or list your skills. I will get to what it should say momentarily.

What the Experts Say

I was doing some research on LinkedIn Summary recommendations from supposed LinkedIn experts and they are from one extreme to the other. One person says you have 2000 characters and you should use them all; while another expert says be succinct and respectful of your readers time. The reality is there is no one agreed upon way to do things.

The “expert” saying use all 2000 characters recommends filling any unused space with key words. Filler, please… talk about not respecting your reader.

I remember when they first started using software to review resumes. One of the recommendations was to create a section which only included keywords. No description of how you applied the keyword concepts, how you trained for those concepts or anything else which would be considered descriptive; just add the keywords.

Some people still do this, but it never really accomplished the objective. Sure it may have caused a resume to pop out on the select list, but it didn’t take a recruiter long to realize what was going on and discard the resume and move to the next. The same is true with your profile, just because you show up in the search results doesn’t mean anyone is going to look at your profile and profile views are your objective.

So what do you do?

What you must do is remember these seven key concepts:

  1. You need a strategy so you know the audience you are trying to reach;
  2. Although you are writing to many, only one person is reading at time, so personalize your summary to one person;
  3. You are telling your story of how you have benefited a previous employer, organization or other entity by the application of your skills;
  4. You must select skills relevant to your audience;
  5. You need to know and request the action you want your audience to take – email, phone, something else;
  6. Tell things in the first person, using the third person is theatrical and you appear unapproachable; and
  7. Build yourself up with positive thoughts before you start writing, be your own cheerleader.

A complimentary article to this is Does Your LinkedIn Profile Convey Desperation pay particular attention to the KFC piece toward the bottom and apply the concept to your summary and call to action.

You LinkedIn Summary is key, this is your second opportunity to make a great impression. To use a fishing analogy your heading/tag line is the bait to grab the reader’s attention and your LinkedIn Summary must reel them in.

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My name is Tom Staskiewicz and my goal is to help everyone do a little better, get a little further and reach the success they are destined to achieve! Whatever I can do to help you or anyone to move forward in reaching your goals; I’m all for it. Connect with me on LinkedIn, Like me on Facebook or follow me on Twitter.

Check out our career site at http://toyourcareersuccess.com and sign up for our newsletter of career tips and ideas for job seekers, small and medium business owners, self-employed individuals, contractors, consultants or whatever; anyone wanting to move their career forward!

Not Personalizing Your LinkedIn URL Is Like Having a Piece of Food Stuck in Your Teeth!


Personalized LinkedIn URL

If you already know about personalizing your LinkedIn URL don’t ignore this, send it to a friend who hasn’t. They really need your help!

Recent LinkedIn Posts
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Everyone Around You Knows Your Secret, but Are Too Embarrassed to Tell You

To many, after ten years, this post will appear ridiculous, but if you search through your connections you will still find people who do not have a personalized LinkedIn URL. Amazingly some of these individuals will have been members for years and even be relatively prolific connectors with over 500 connections, yet they will still have a default LinkedIn URL.

Benefits of a Personalized LinkedIn URL

  • Your Personalized LinkedIn URL allows you to easily direct someone to your LinkedIn profile;
  • Improves your ranking in Google Search Results;
  • Demonstrates you are more than a novice on LinkedIn;
  • Makes your friends and connections think more highly of you; and
  • Tells recruiters and hiring managers you are serious about how you look to others.

LinkedIn Has Made the Process Easier than Ever; Here Are the Steps

  1. Log in to your LinkedIn account;
  2. On the LinkedIn Nav Bar, hover over profile and click “Edit Profile” from the drop down, no drop down click profile;
  3. Below your name and number of connections is a small box which says “Edit Contact Info”; click the box;
  4. You can edit a lot of information here, which will be visible to your contacts, but skip to the bottom where it has http://LinkedIn.com/public/ followed by a bunch of numbers and your name is in there somewhere as well. Click edit;
  5. You will be presented with a box where you can enter your personalize LinkedIn URL following the http://linkedin.com/in/ the result will look like this http://linkedin.com/in/johndoeesq. You can enter your information in whatever manner you would like for your personalized LinkedIn URL. Again you can put anything and use any order; just remember keep it easy to remember you will be telling people this URL so they can connect! Once entered you click save and LinkedIn will check to see if your personal URL is available. If it is LinkedIn shows your new URL, if not, you will be instructed to try a different combination. Again you can use anything to create your personalized URL as long as no one else has claimed it.

You are done and have officially claimed your personalized LinkedIn URL.

Recent Temporary Employment Posts
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Recent Networking PostsIs Your Business Network Operational, Strategic or Social
Does 20 Years’ Experience Tell Your Audience Anything

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My name is Tom Staskiewicz and my goal is to help everyone do a little better, get a little further and reach the success they are destined to achieve! Whatever I can do to help you or anyone to move forward in reaching your goals; I’m all for it. Connect with me on LinkedIn, Like me on Facebook or follow me on Twitter.

Check out our career site at http://toyourcareersuccess.com and sign up for our newsletter of career tips and ideas for job seekers, small and medium business owners, self-employed individuals, contractors, consultants or whatever; anyone wanting to move their career forward!

Put Your Name in Front of 20,000 People with Your LinkedIn Headline!


Your LinkedIn Headline Follows You Wherever You Go on LinkedIn and Beyond

If your name was to potentially be seen by 20,000 or 30,000 people what would you want them to know about you? What would you want them to take away from the brief encounter?

Well that’s exactly what could happen and does happen when you connect with someone well connected on LinkedIn! Now you may say you don’t connect with those individuals so it doesn’t matter. My response is okay then maybe it’s only 1500 or 2000 people who will see your name and headline. What do you want ONLY 1500 to 2000 people to know about you?

LinkedIn Is Happy to Default Your Headline to Your Current Job Title – Don’t Let that Happen!

My point is many people simply let LinkedIn insert their current job title in their headline and think nothing of it. What a waste!

If you are a:

  • Speaker, let people know your speaking topics.
  • Mobile App Programmer let people know about your app which has been downloaded by 800,000 users.
  • Project manager tell people about a success.
  • Plant manager how did you improve production or reduce costs.
  • Realtor tell people about your experience selling $500,000 homes in Ypsilanti, Michigan or wherever.
  • COBOL programmer tell people how you troubleshoot mainframe problems in record time.

Hopefully you are getting the idea.

Some Examples of Powerful Headlines

What you want is when your name is displayed it is followed by something which will resonate with 1, 2, 10, 20 even 500 of the people who see you associated with someone they know. This new connection is an indirect referral. No, it’s not an endorsement, but the association can be a tremendous boost for you and your career. Here are a couple of extreme examples to make my point.

LeBron James is now connected to Sam Riley Miami Realtor specializing in luxury homes for athletes! What does that say to your potential audience? Will anyone be interested in contacting Sam?

Michelle Obama is now connected to Alice Swanson Interior Decorator for the rich and famous. Do you think Alice will get any telephone calls?

How can you spice up your headline to ensure it will do the job when 20 or 30 thousand people see it?

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Tom Staskiewicz writes on employment issues and has a special interest in temporary work. With over 15 years experience as a temporary employee working for multiple agencies and businesses he has a great perspective on what it takes to be successful as a temp. He has negotiated better starting pay and periodic raises for himself and others as temporary employees.

Visit our website Temporary Employees for more ideas and to sign up for his Temporary Employee Newsletter and also visit his website on Networking.

LinkedIn the Rolodex of the 21st Century!


LinkedIn the Rolodex of the 21st Century!

Remember the Rolodex and Business Card Files

Rolodex

Rolodex

In days of old we depended upon our Rolodex or business card files to keep our contacts organized. We would spend time alphabetizing, organizing, and re-organizing our contacts trying to find the best organization. Once done we would feel satisfied until we needed one of the contacts and quickly learned the information was out-of-date! What were we to do? Truly, it was frustrating because trying to locate the individual and get current information was tedious, if not impossible.

Along Comes LinkedIn

Today we live in the world of LinkedIn and other social media where our contacts, ideally, keep their information current. We are only responsible for our own information versus trying to keep everything current for all of our contacts.

LinkedIn Even Notifies Us When Our Contacts Update Their Profiles

Not only is LinkedIn a proactive system where our contacts maintain their own information; it’s a system that notifies us when changes are posted. What a great way to stay current.

Continue reading

Are You a Person of Interest?


Are You a Person of Interest?

There is a new television show airing this fall: “Person of Interest” If you are trying to build a referral network; this is a great question for you to ask yourself.

Wanted Persons of Interest

I have looked at the content of the television show; however, the title definitely got me thinking.

In today’s world being a person of interest – for the right reasons of course – is a good thing! Whether we are in business, searching for career opportunities or even just a job, trying to be an influencer, or whatever; being a person of interest is desirable.

A Person of Interest Can Attract Opportunities

I know some of you are saying here it comes again someone talking about The Law of Attraction; but is that really all that bad. My experience is that most of the nay-sayers are people that have not tried to use the law or have only done it haphazardly.

The truth is that a person of interest has a far better chance of attracting opportunities than someone that is uninteresting. If you are uninteresting people cannot wait to get away from you. They definitely are not looking for greater exposure to you.

How to Become a Person of Interest

You may be reading and thinking that you do not fit this category, because you are uninteresting. That isn’t true! Everyone has an interesting story, but to truly be interesting; it starts with being interested in others.

Most people like some level of attention and when you take the time to ask them about themselves you are starting to become interesting yourself. The reason is that you are displaying an interest in them and not just in yourself.

When you are genuine in this interest it is easily recognized and your value immediately increases. Being genuine means that you actively listen by responding, asking questions, and restating some of the information to ensure you understand.

This is actually fairly simple process because most people do not do it!

When someone finds you sincere and genuine in your efforts a bond can rapidly form and a friendship develop.

Another way to become a person of interest is to share information with a perceived value with your network. Your network likes to receive valuable information and they will appreciate you more.

If you are sharing an article written by someone else; add your perspective on what it means to you and others. Don’t just send out the link; give a little of yourself and a reason for others to read the information. If you are really good people will start reading simply because it comes from you and you are a person they trust and respect.

When trust and respect are earned people that read your postings will forward them to their friends and contacts. Initially the information you create will stay among your distribution list. Obviously your goal is for the information to be repeated to others. This can happen and should be the objective for the person of interest.

It Is Who Knows You That Matters

If you are a person of interest that means that those looking for you already know something about you. This is key! When people know something about you it piques their interest in you and can make them want to know more.

When the bond or friendship forms you will both start looking for opportunities to help each other. You will each want to see the other succeed and will work to that end.

When people know you, know about you, and there is a bond or friendship; they have the information necessary to connect the dots and connecting the dots is what it is all about. When this person hears of an opportunity that might fit your skill set, your interests, or your product offering; they will be able to connect the dots to bring you and the opportunity together.

Do You Make Opportunities for People to Know You

Unfortunately most people do not take the opportunity to allow others to get to know them. They are reluctant to talk about themselves or crawl out of their shell to create opportunities to talk.

There is nothing you can do that is more counter productive to your goals! You need to reach out, you need to connect, and you need to give people the opportunity to learn about you.

To Be Successful; You Must Reciprocate

You need to remember that it is not all about you; you need to be ready and willing to reciprocate. If you are a person that just talks and talks and does not give the other person a chance; you will not be successful. You must learn about the other person so that you can add value to them as well. This is a trade-off process where you give value to get value.

Conclusion

Look for opportunities to get to know people and for them to get to know you. These are not just surface experiences; this is the real deal. Learn about people, find out what they are looking for and how you might help and of course give them the opportunity to learn about and help you as well.

Realize that you will not click on the same level with everyone, but your chances for developing mutually beneficial relationships will increase significantly and opportunities and benefits will flow both ways.
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Tom Staskiewicz speaks and coaches on Professional and Business Networking and how Social Media is a tool in that process. He helps businesses, organizations, and individuals understand the power of networking and recognize that networking is a tool for giving.

Tom believes that when you give value to your network; your network will give value back to you. Using today’s Social Media tools makes Professional and Business Networking more efficient, improves decisions, and enables you to respond more effectively to your audiences.

Do you want to be more effective with your Professional and Business Networking? Would you like to be making more “warm” contacts instead of “cold” calls? Contact Tom to learn more about how he can help you and/or your organization reach your networking goals.

Small Networks Equal Small Opportunities


Mary, Mary Quite Contrary How Does Your Network Grow?

Yes, I took a little literary license with the children’s rhyme; but, if you are a networker, the question is relevant. How does your network grow? Is it even growing?

Small Networks Limit Your Opportunities

Many people intentionally keep their networks small for a variety of, what I consider, irrational reasons. What they fail to recognize is small networks limit opportunities.

One frequent reason I hear is they only want “people that they “know well” in their network.

In fact LinkedIn is a culprit in fostering this idea. LinkedIn tells you that you should only invite people that you know well. While at the same time LinkedIn encourages you to subscribe to a premium service that allows you to easily connect with those you do not know. To me this is a contradictory and a disservice to their users!

The idea of only connecting with those that you know well is a self-limiting mentality.

When your network consists primarily of people that you “know well” you are surrounding yourself with people that essentially know all the same things that you know.

Small networks limit the influx of new:

  1. Ideas;
  2. Thoughts; and most importantly
  3. Opportunities.

Small Networks Cause Personal Stagnation

When you have a small network comprised of people that you “know well” you keep new ideas and opportunities out. When you cannot grow with new ideas and opportunities your only option is to stagnate.

Stagnation Makes You Less Desirable

Stagnation makes you unattractive to potential employers, business partners, and even customers. In today’s world connections are critical. Employers and business partners look for connections because they are key to growth. Some businesses are now looking at the number of connections prospective employees will bring and making hiring decisions based upon these numbers.

Is Your Network Growing?

Have you added connections from your current work, your associations, your volunteer activities, and your previous work experiences? Do you look for opportunities to continually grow your network?

Growing your network is a critical activity that requires daily effort; not massive time, just 15 – 30 minutes each day.

Conclusion

If you are not looking for opportunities; if you do not want personal growth; if you are not interested in being a thought influencer; then by all means keep your network small. On the hand if you do want these things and you are not good at networking; it is time for change.
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Tom Staskiewicz speaks and coaches on Professional and Business Networking and how Social Media is a tool in that process. He helps businesses, organizations, and individuals understand the power of networking and recognize that networking is a tool for giving.

Tom believes that when you give value to your network; your network will give value back to you. Using today’s Social Media tools makes Professional and Business Networking more efficient, improves decisions, and enables you to respond more effectively to your audiences.

Do you want to be more effective with your Professional and Business Networking? Would you like to be making more “warm” contacts instead of “cold” calls? Contact Tom to learn more about how he can help you and/or your organization reach your networking goals.

Most People Are Bankrupt When it Comes to Their Professional Network


YOUR NETWORK EQUALS YOUR NET WORTH!.
… Unknown

We all have goals. We all want to go or get somewhere? A very few can do it on their own; but the majority cannot… help is needed!

That help starts with your professional network. The members of your professional network can open doors for you and, likewise, you can open doors for them. However, this only works if you know something about the members of your network and they know something about you.

Clinging to the Past

People cling to the practices and excuses of the past when it comes to networking. Yesterday’s Rolodex of connections has been replaced by lists of connections in one or more Social Media applications.

When we meet someone new we continue to collect and file business cards, but we may also look to connect using one or more of the following:

  • Social Media applications;
  • Contact managers;
  • or Email address books.

The problem is that using today’s tools in the same manner that we used the tools of the past; we miss out on the functionality and benefits of the new technology. Networks, whether a Rolodex or card file, were typically organized alphabetically. Today’s tools default to an alphabetical organization, but there is much more. You can search by organization, by title, by location, and much more. You simply need to know how the tool works.

99% of Professional Networks Are Bankrupt

These people are bankrupt when it comes to their Professional Network because they have not taken time to understand the power available or taken the time to implement the advanced features.

When they need the help of their Professional Network they are not prepared.

  1. They do not have the necessary knowledge of their connections to know who can help.
  2. They do not have the organization to find their connections with certain skills or necessary knowledge.
  3. They haven’t taken the time to get to know even the most basic of information about their connections; and
  4. Have not taken the time to educate their connections on their own skills and abilities.

As a result their Professional Network is bankrupt because it cannot serve the needed purpose.

Know Your Network; Increase the Value

In the past having not only knowledge, but current knowledge, of your network was a difficult process. You had to be in constant contact just to know their current physical location and a method of contact.

Today, with Social Networking, the process has become much easier. In fact, we now have the ability to connect with people from many years ago because of the Social Media search capabilities. We also have our connections maintaining their own information.

With the advent of Social Networks the old excuses of:

  1. It’s too time-consuming;
  2. It’s too hard;
  3. There is no effective way to keep it current;
  4. I don’t know where my contacts are anymore;
  5. My network is large enough.

are just not valid.

Knowing the people in your network allows you to connect the dots. If you need a contact into an organization; chances are someone in your network will have or will be able to lead you to a connection.

The Importance of Knowing the People in Your Network

For example I recently found someone on LinkedIn that I wanted as a connection on LinkedIn. My goal was a meeting to discuss how I might help the organization. The individual was my second level connection meaning that one or more individuals in my network is directly connected to my target. I contacted Ed, the mutual connection, to learn whether he knew my target. It turns out that Ed knows my target connection well and is happy to help.

As I talked about my interest I also asked Ed about his new business.

Connecting the Dots…

During the conversation I realize that Ed is working with a similar customer set as my friend Jake. As I connected the dots it makes sense for Ed to meet Jake to better understand markets, but also to see what synergy exists.

From Jake’s perspective his company is always looking for acquisitions that compliment and grow their business; maybe there is an opportunity there for the two businesses: maybe it’s a merger or a joint venture. I don’t know, but I am starting the process to see what might be able to develop for their businesses.

Does this introduction add anything to me; not necessarily, but Ed and Jake may look more favorably upon me as a result and in the future that may be of value.

Successful networking and the ability to help each other starts with knowledge of what each person brings to the table. Although this may appear to be a daunting task, especially if you have 1000s of connections, there are ways to make it easier.

Three Tips to Aid in Knowing Your Network

Here are three tips to aid in classifying your network.

  1. Be selective in who you INVITE into your network;
  2. Use Malcolm Gladwell’s categories from “The Tipping Point”;
    1. Connectors;
    2. Mavens; and
    3. Salesmen
  3. Create a short 3 – 5 question survey for those you invite to learn more about them and add it to your notes about the individual.

Conclusion

If you network is simply an accumulation of names; it’s not too late to turn it around. Start a classification system to identify your connections. Look for and then classify based upon similarities of position, industry, business, location, or other common factors that are relevant to you. Spend 15 minutes a day in this process and you WILL be able to increase the value of your network.

When you add new connections classify them immediately or, if necessary, send your list of questions to help with the classification process. The important thing is don’t let your network to continue growing without implementing a structure and some controls.
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Tom Staskiewicz speaks and coaches on Professional and Business Networking and how Social Media is a tool in that process. He helps businesses, organizations, and individuals understand the power of networking and recognize that networking is a tool for giving.

Tom believes that when you give value to your network; your network will give value back to you. Using today’s Social Media tools makes Professional and Business Networking more efficient, improves decisions, and enables you to respond more effectively to your audiences.

Do you want to be more effective with your Professional and Business Networking? Would you like to be making more “warm” contacts instead of “cold” calls? Contact Tom to learn more about how he can help you and/or your organization reach your networking goals.

Professional and Business Networking: A Definition


Defining Professional or Business Networking

The term networking is bantered about frequently but what does it really mean from a professional or business perspective? Professional and/or business networks:

  1. Contain individuals with, at least, a loose tie through a common business interest.
  2. Can evolve to become closer and even personal relationships; but they start at the business level.
  3. Contain people you know well, acquaintances, and even people that you are getting to know.
  4. Include subject matter experts that can help you solve problems and answer questions.
  5. Have individuals that can provide you with perspective and insight within your industry, your business, or in general.

Professional and business networks are NOT simply about who you can tap when you need a job. They are NOT about being there when you find yourself in need. Sadly there are many people that have this misunderstanding about networks and abuse the relationships. In the process they give networking a bad name and therefore make others reluctant to participate.

Networking is about mutually beneficial relationships that may not even be helpful today; rather sometime in the future. But that is okay; there is no requirement for immediacy!

I once met the CFO for a major sporting goods company. We connected immediately on many levels, but not necessarily on a business level. He left the door open in the event I ever needed something. A few years later; I did and he lived up to his word.

The reality is that you never know when or who within your network will need help or be able to help you; you just need to be ready and have nurtured your network with value.

Three Types of Networks

Did you know that there are three types of networks? Two of these are Professional and the other Social. To be a successful networker you must know the difference and create the type(s) of networks that will help you achieve your networking goals. The three types are:

  • Social Networks;
  • Operational Networks;
  • Strategic Networks.

Social Networks

Everyone is familiar with the concept of a Social Network; in fact, many think that is the only type of network and today’s Social Media does little to dissuade that thinking. Social Networks are truly that they are about your social activities; the things you do for leisure, the activities of the family, etc. There may be a business connection, but that is not the primary connection with Social Networks.

Operational Network

Next is the operational network. This network is professional an/or business connections. These are the connections that help you complete tasks. They are your go to people for answers, suggestions, solutions, examples, research, etc. Many companies have these resources identified internally, but they are typically by specialties.

An operational network is more fluid in that you can pose your question to the group and the group can then collaborate on the solution. Even though there are identified experts in the organization; your operational network may have others that can expand upon the answer or help with applying it to a specific situation.

Strategic Network

A strategic network is comprised of individuals that can help you interpret and apply what is happening in your organization, your industry, your city, state, country, or even the world. They provide a broader perspective as you work to develop your short and long term strategies.

You want your strategic network to have a variety of talents so you can draw on their collective knowledge to develop your strategies.

In your organization you strategic network cannot include just one or two board members or company executives. It cannot include only people from your department. The reason is that this limited input may be missing the big picture or may have their own picture of the future and their picture may not be consistent with what others see or believe. Quality strategy decisions require exceptional input from a variety of sources that enable you to gain proper perspective.

Download our free report The Three Types of Networks.

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Tom Staskiewicz speaks and coaches on structuring Social Media and Professional Networking to help businesses, organizations, and individuals establish and manage their Social Media presence to increase efficiency, improve decisions, and respond to your audiences. Your Social Media presence doesn’t just happen and will not take care of itself. Tom helps you with those processes so your Social Media efforts will work for you.

Learn how Tom can help you and/or your organization develop your Professional Network or Social Media: email Tom for information.

Is a LinkedIn Premium Account Valuable – an UPPROACH Study


Do you need a LinkedIn Premium Account?

I have always been reluctant to get the Premium Account; what with all the benefits of the free account – why bother?

Recently I received a promotion from LinkedIn offering a free 30-day trial. I had received them before and acted too late, so I finally relented today and signed up.

Immediate Benefit

The first benefit I immediately jumped on was the ability to see more detail on the search terms that have been causing my profile to show up in the search results. It wasn’t what I expected.

I’m showing up frequently, but there are very few people actually viewing my information. Why is that; I’m using the wrong search terms! I have nothing relevant to offer the searcher when I show up in their search results.

What I Did Wrong!

When I created my profile I did some things that I thought were quite creative, the problem was they worked, but there was no traction with those doing the search.

I do a lot of reading and what I did was include the author’s names in my profile. Sure enough when someone searches on the author’s name; I’m in the results, but does the person searching really care? Not on your life; I’m totally irrelevant to what they want.

As an example if they are searching for Guy Kawasaki – they find Guy and they find me; they really have no interest in me and there is nothing in my profile that would create interest. Had I worked with Guy; it may have been different, but even that could be a stretch. So it is a wasted search result.

Are There Other Benefits?

I’m not sure about any other benefits at this point, but this one is huge. Does it warrant keeping a Premium Account all the time; I don’t know. I could just do this periodically, checking the search words, and making adjustments then jumping out of the program and watching the statistics, but that is still to be determined.

Regardless, I’m going to keep exploring the benefits of the account and I will periodically post my findings to this Blog.

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Tom Staskiewicz consults with organizations on understanding Social Media and how it can be applied within the organization. Tom has MBAs in Marketing and Management to go along with his 30+ years developing and implementing IT solutions.

If you are looking for innovative ideas on how you can implement and apply Social Media within your organization you can email Tom or call him at (971) 678-8181.

Why HR Must Use LinkedIn for OnBoarding


HR Departments Should Use LinkedIn for More than Finding or Researching Recruits

HR Departments and recruiters use LinkedIn to locate and research their recruits, but isn’t there more they can be doing with LinkedIn. The truth is that HR must be looking beyond the obvious with LinkedIn to uncover the additional uses that will make their recruiting processes more successful.

LinkedIn Can Aid in Retention

We hear all the time about the expense of on-boarding and training new employees; but what are businesses and organizations in general doing to help new employees integrate into the organization and culture that will promote retention? It’s not that we want these individuals to be a clone of the others in the organization; but we do want them to feel that they are a part of the organization. With LinkedIn you can facilitate the process of the new employee becoming a part of the organization and part of their new department.

Create Internal Groups on LinkedIn

Most LinkedIn users are familiar with LinkedIn groups; at the same time most are not nearly familiar enough with how groups can be used internally. A case in point: most organizations follow the practice of taking the new employee around and introducing the employee to countless individuals in the organization. The are many problems with this process; to include, but not limited to:

  1. The process can be intimidating, too many names and faces to remember;
  2. They will not remember more than two or three people they meet;
  3. They will not remember who does what;
  4. They won’t be remembered either;
  5. There will be embarrassment when a name is forgotten;
  6. Initially they will be remembered as the new guy or gal.

How LinkedIn Can Help

Using LinkedIn Groups; the HR function, the organization, and departments can make the on-boarding process more friendly and welcoming to the new employee. Organizations can create LinkedIn Groups and sub-groups to facilitate the on-boarding process.

For the organization you would create the parent group and for each department, work group, or team you would create a subgroup of the parent where you would include all members of the department, work group, or team. New employees would immediately be invited to the appropriate subgroup where they would find the names, pictures, job titles, and a profile of the other members.

When the new employee needs to talk to someone they can look up the profile and feel more comfortable approaching the other team members. Through the profiles they may learn other non-business information that aligns with their non-business interests and helps them become more comfortable with their new surroundings.

LinkedIn has countless uses within businesses for enhancing on-boarding, operational, strategic, and team communications. It is up to you to look outside the normal uses for ways to apply the technology to your organization.

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Tom Staskiewicz consults with organizations on understanding Social Media and how it can be applied within the organization. Tom has MBAs in Marketing and Management to go along with his 30+ years developing and implementing IT solutions.

If you are looking for innovative ideas on how you can implement and apply Social Media within your organization you can email Tom or call him at (971) 678-8181.