Your LinkedIn Profile Is it a Bridge to Nowhere?


Your LinkedIn Profile: Is it a Bridge to Nowhere?

Does your profile get your audience from point “A” to point “B”? Can your audience connect the dots from your skills to the value you provide and the accomplishments you achieved? If not, then your profile is not doing the job and it is time to change!

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The Purpose of Your Profile Is Two Fold

Your profile has two purposes:

  1. To inform and educate your audience on how you have used your skills and abilities to benefit your employers; and
  2. To entice members of your audience to contact you or tell others about you.

When someone, and I mean one because you are only talking to one person at a time, you must engage them with your profile. You were able to get them to your profile; the question is what are you going to get them to do once they are there?

Some Profiles Are Like the Bridge to Nowhere

We have all heard of the bridge to nowhere; what about the profile to nowhere! You click on an individual who wants to connect to review their profile and when you get there: nothing. They have no summary, a couple of companies where they worked and the dates of employment, a title and that is it!

The amazing part is their expectation this is a good representation of themselves and who they are. Nothing could be further from the truth. The profile says, “I am lazy, I really don’t care and I am definitely not giving you any detail!”

Your Profile Must Educate Your Audience on the Value You Bring!

What you need to do is to educate your audience on the value you offer to an employer. You don’t do this by listing a bunch of skills, you do this by demonstrating, in story form, what you have done for others. You want to explain how you used the skill in such a way your audience can relate what you have done to what they need to have done. When you can make this connection, you impact their mindset, you draw them in you are now engaging your audience and that is when success occurs.

It’s Who Knows You that Counts

We have all heard the old adage “It’s who you know” or the adage “It’s how many you know”; I contend the power is in “Who knows you?” In fact you can find my group on LinkedIn It is who knows you and you are welcome to join.

Just because you know someone doesn’t mean they know what you can do or have to offer. Just because you know lots of people doesn’t improve your opportunities. However, when they know you, that is when things can start happening.

A few years back I met a gentleman over lunch. I read his resume and he filled in the blanks. A couple weeks later a friend told me of a company which was hiring. I called and after a few questions I learned this man, I had met over lunch, was perfect for one of the open positions. I made the introductions and the rest is history. The gentleman was hired as the vice-president of manufacturing.

Because I had the opportunity to get to know him; I was able to connect the dots.

My question to you is where does your LinkedIn profile lead your readers? Who and how many people do you know who can connect the dots on your behalf? How many can hear of opportunities and realize you are a candidate? How many are willing to assist you in making the connection?

When you have individuals, who know you, working on your behalf; doors will be opened!

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My name is Tom Staskiewicz and my goal is to help everyone do a little better, get a little further and reach the success they are destined to achieve! Whatever I can do to help you or anyone to move forward in reaching your goals; I’m all for it. Connect with me on LinkedIn, Like me on Facebook or follow me on Twitter.

Check out our career site at http://toyourcareersuccess.com and sign up for our newsletter of career tips and ideas for job seekers, small and medium business owners, self-employed individuals, contractors, consultants or whatever; anyone wanting to move their career forward!

Making “Small Talk” Using LinkedIn Interests


Making “Small Talk” with LinkedIn Interests

If you are like many people making small talk, especially with someone you do not know, can be painfully difficult. LinkedIn has provided a tool, when used correctly, to move us past this hurdle.

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Have You Ever Had Difficulty Making Conversation?

Unless you are the absolute bore who cannot stop talking about him or herself; you will answer yes! This is especially difficult with people you have just met or hardly know. What’s a “safe topic?” How do you strike up a conversation? LinkedIn is coming to your rescue!

Using LinkedIn Interests to Rescue You When the Conversation Is Lagging

The LinkedIn interests section is at the bottom of your profile and for most people it is an afterthought. Don’t make that mistake! This poorly used section can make or break you when it comes to conversation or “small talk”. In this free-form section you can put those things, outside of work, which interest you.

Tell people you like:

  • To play golf;
  • Watch golf on TV;
  • Watch baseball;
  • Run in marathons;
  • Visit historic sites;
  • Read biographies;
  • Crochet;
  • Sew;
  • Take long walks;
  • Listen to the sounds of the ocean;
  • Go on cruises;
  • Go camping;
  • Work with youth groups;
  • Play in a band;
  • Sing, and as you can;
  • See the list goes on and on.

Why Do You Do This?

The purpose of this exercise is to get you through the awkward moments without you having to do all or most of the talking. If you meet someone who is on LinkedIn and you need conversational material ask what they wrote in the section. If they wrote little or nothing, tell them about this article and what you did as a result with your Interests Section. You can then ask knowing what you did, what would they put in their Interests section. Your objective is to make yourself look like the smartest conversationalist there is by getting them to talk about themselves.

The smartest and best conversationalist is not the person who does all the talking; it’s the person with the ability to get the other person talking!

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My name is Tom Staskiewicz and my goal is to help everyone do a little better, get a little further and reach the success they are destined to achieve! Whatever I can do to help you or anyone to move forward in reaching your goals; I’m all for it. Connect with me on LinkedIn, Like me on Facebook or follow me on Twitter.

Check out our career site at http://toyourcareersuccess.com and sign up for our newsletter of career tips and ideas for job seekers, small and medium business owners, self-employed individuals, contractors, consultants or whatever; anyone wanting to move their career forward!

Are You Really that Boring? Your LinkedIn Summary Must Reel Your Audience In!


Your LinkedIn Summary Must Reel in Your Audience

Your LinkedIn Summary is a critical piece of your profile

Writing Your LinkedIn Summary

Your LinkedIn summary must tell your story in 2000 characters or less. There it is, your LinkedIn Summary must tell your story. This doesn’t say it must state or list your skills. I will get to what it should say momentarily.

What the Experts Say

I was doing some research on LinkedIn Summary recommendations from supposed LinkedIn experts and they are from one extreme to the other. One person says you have 2000 characters and you should use them all; while another expert says be succinct and respectful of your readers time. The reality is there is no one agreed upon way to do things.

The “expert” saying use all 2000 characters recommends filling any unused space with key words. Filler, please… talk about not respecting your reader.

I remember when they first started using software to review resumes. One of the recommendations was to create a section which only included keywords. No description of how you applied the keyword concepts, how you trained for those concepts or anything else which would be considered descriptive; just add the keywords.

Some people still do this, but it never really accomplished the objective. Sure it may have caused a resume to pop out on the select list, but it didn’t take a recruiter long to realize what was going on and discard the resume and move to the next. The same is true with your profile, just because you show up in the search results doesn’t mean anyone is going to look at your profile and profile views are your objective.

So what do you do?

What you must do is remember these seven key concepts:

  1. You need a strategy so you know the audience you are trying to reach;
  2. Although you are writing to many, only one person is reading at time, so personalize your summary to one person;
  3. You are telling your story of how you have benefited a previous employer, organization or other entity by the application of your skills;
  4. You must select skills relevant to your audience;
  5. You need to know and request the action you want your audience to take – email, phone, something else;
  6. Tell things in the first person, using the third person is theatrical and you appear unapproachable; and
  7. Build yourself up with positive thoughts before you start writing, be your own cheerleader.

A complimentary article to this is Does Your LinkedIn Profile Convey Desperation pay particular attention to the KFC piece toward the bottom and apply the concept to your summary and call to action.

You LinkedIn Summary is key, this is your second opportunity to make a great impression. To use a fishing analogy your heading/tag line is the bait to grab the reader’s attention and your LinkedIn Summary must reel them in.

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My name is Tom Staskiewicz and my goal is to help everyone do a little better, get a little further and reach the success they are destined to achieve! Whatever I can do to help you or anyone to move forward in reaching your goals; I’m all for it. Connect with me on LinkedIn, Like me on Facebook or follow me on Twitter.

Check out our career site at http://toyourcareersuccess.com and sign up for our newsletter of career tips and ideas for job seekers, small and medium business owners, self-employed individuals, contractors, consultants or whatever; anyone wanting to move their career forward!

Not Personalizing Your LinkedIn URL Is Like Having a Piece of Food Stuck in Your Teeth!


Personalized LinkedIn URL

If you already know about personalizing your LinkedIn URL don’t ignore this, send it to a friend who hasn’t. They really need your help!

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Everyone Around You Knows Your Secret, but Are Too Embarrassed to Tell You

To many, after ten years, this post will appear ridiculous, but if you search through your connections you will still find people who do not have a personalized LinkedIn URL. Amazingly some of these individuals will have been members for years and even be relatively prolific connectors with over 500 connections, yet they will still have a default LinkedIn URL.

Benefits of a Personalized LinkedIn URL

  • Your Personalized LinkedIn URL allows you to easily direct someone to your LinkedIn profile;
  • Improves your ranking in Google Search Results;
  • Demonstrates you are more than a novice on LinkedIn;
  • Makes your friends and connections think more highly of you; and
  • Tells recruiters and hiring managers you are serious about how you look to others.

LinkedIn Has Made the Process Easier than Ever; Here Are the Steps

  1. Log in to your LinkedIn account;
  2. On the LinkedIn Nav Bar, hover over profile and click “Edit Profile” from the drop down, no drop down click profile;
  3. Below your name and number of connections is a small box which says “Edit Contact Info”; click the box;
  4. You can edit a lot of information here, which will be visible to your contacts, but skip to the bottom where it has http://LinkedIn.com/public/ followed by a bunch of numbers and your name is in there somewhere as well. Click edit;
  5. You will be presented with a box where you can enter your personalize LinkedIn URL following the http://linkedin.com/in/ the result will look like this http://linkedin.com/in/johndoeesq. You can enter your information in whatever manner you would like for your personalized LinkedIn URL. Again you can put anything and use any order; just remember keep it easy to remember you will be telling people this URL so they can connect! Once entered you click save and LinkedIn will check to see if your personal URL is available. If it is LinkedIn shows your new URL, if not, you will be instructed to try a different combination. Again you can use anything to create your personalized URL as long as no one else has claimed it.

You are done and have officially claimed your personalized LinkedIn URL.

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——————————————————————

My name is Tom Staskiewicz and my goal is to help everyone do a little better, get a little further and reach the success they are destined to achieve! Whatever I can do to help you or anyone to move forward in reaching your goals; I’m all for it. Connect with me on LinkedIn, Like me on Facebook or follow me on Twitter.

Check out our career site at http://toyourcareersuccess.com and sign up for our newsletter of career tips and ideas for job seekers, small and medium business owners, self-employed individuals, contractors, consultants or whatever; anyone wanting to move their career forward!

Put Your Name in Front of 20,000 People with Your LinkedIn Headline!


Your LinkedIn Headline Follows You Wherever You Go on LinkedIn and Beyond

If your name was to potentially be seen by 20,000 or 30,000 people what would you want them to know about you? What would you want them to take away from the brief encounter?

Well that’s exactly what could happen and does happen when you connect with someone well connected on LinkedIn! Now you may say you don’t connect with those individuals so it doesn’t matter. My response is okay then maybe it’s only 1500 or 2000 people who will see your name and headline. What do you want ONLY 1500 to 2000 people to know about you?

LinkedIn Is Happy to Default Your Headline to Your Current Job Title – Don’t Let that Happen!

My point is many people simply let LinkedIn insert their current job title in their headline and think nothing of it. What a waste!

If you are a:

  • Speaker, let people know your speaking topics.
  • Mobile App Programmer let people know about your app which has been downloaded by 800,000 users.
  • Project manager tell people about a success.
  • Plant manager how did you improve production or reduce costs.
  • Realtor tell people about your experience selling $500,000 homes in Ypsilanti, Michigan or wherever.
  • COBOL programmer tell people how you troubleshoot mainframe problems in record time.

Hopefully you are getting the idea.

Some Examples of Powerful Headlines

What you want is when your name is displayed it is followed by something which will resonate with 1, 2, 10, 20 even 500 of the people who see you associated with someone they know. This new connection is an indirect referral. No, it’s not an endorsement, but the association can be a tremendous boost for you and your career. Here are a couple of extreme examples to make my point.

LeBron James is now connected to Sam Riley Miami Realtor specializing in luxury homes for athletes! What does that say to your potential audience? Will anyone be interested in contacting Sam?

Michelle Obama is now connected to Alice Swanson Interior Decorator for the rich and famous. Do you think Alice will get any telephone calls?

How can you spice up your headline to ensure it will do the job when 20 or 30 thousand people see it?

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Tom Staskiewicz writes on employment issues and has a special interest in temporary work. With over 15 years experience as a temporary employee working for multiple agencies and businesses he has a great perspective on what it takes to be successful as a temp. He has negotiated better starting pay and periodic raises for himself and others as temporary employees.

Visit our website Temporary Employees for more ideas and to sign up for his Temporary Employee Newsletter and also visit his website on Networking.

LinkedIn the Rolodex of the 21st Century!


LinkedIn the Rolodex of the 21st Century!

Remember the Rolodex and Business Card Files

Rolodex

Rolodex

In days of old we depended upon our Rolodex or business card files to keep our contacts organized. We would spend time alphabetizing, organizing, and re-organizing our contacts trying to find the best organization. Once done we would feel satisfied until we needed one of the contacts and quickly learned the information was out-of-date! What were we to do? Truly, it was frustrating because trying to locate the individual and get current information was tedious, if not impossible.

Along Comes LinkedIn

Today we live in the world of LinkedIn and other social media where our contacts, ideally, keep their information current. We are only responsible for our own information versus trying to keep everything current for all of our contacts.

LinkedIn Even Notifies Us When Our Contacts Update Their Profiles

Not only is LinkedIn a proactive system where our contacts maintain their own information; it’s a system that notifies us when changes are posted. What a great way to stay current.

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