The Power of LinkedIn
A few weeks ago I was with a client at his restaurant doing some LinkedIn training over lunch and in walks this couple. I look up and at first I’m thinking that I recognize the woman so I wave. She stops and says; “Do we know each other?” I take a closer look and embarrassingly say no, I thought you were someone else. My client, however, says you’re Irene. He’s correct; she’s wearing a name tag!
Everyone laughs, somewhere along the line she mentions something about working for Coca Cola and they proceeded to go place their order and my client and I went back to our LinkedIn training. As they are leaving they say goodbye and we jokingly say goodbye Irene.
Is Irene on LinkedIn
At that point I say to my client; “Let’s see if we can find Irene on LinkedIn.” His question is, understandably, how? So we proceed.
I start by doing a people search for Irene, Coca Cola. It’s somewhat of a random process, but what the heck; we want to test the power of LinkedIn.
I start the search and we get a bunch of hits, but nothing that appears even vaguely close. So I start refining the search. First we narrow it to the United States and that reduces the number of results. Next I select working for Coca Cola, then I choose current employees, and all of a sudden up pops one result for an “Account Development Manager” at Coca Cola in Portland Oregon. Because I am searching for Irene; it is safe to say that this “Account Development Manager” with Coca Cola is named Irene or at least Irene is somewhere in the profile.
I Think I Found Her
This person is on LinkedIn, but not in my network. I can see the individual I found has only eight connections, so this is not someone that is active on LinkedIn. With a premium account I could send an In-Mail. If Irene was more active on LinkedIn; I would investigate further.
How Does This Apply to You?
Have you ever wanted to connect with someone and just couldn’t figure out how to make it happen? Have you ever met someone and just felt like you should get to know them? Maybe you have a name but you don’t remember the last name, but you remember the company. This example shows you that all is not lost; there is tremendous power in LinkedIn and as new people join every day; the potential for finding the person you want gets better and better.
Taking the time to understand how LinkedIn works is critical. Yes, it does take time, but like anything else; once you understand the technology it will not only save you time – you will complete tasks that you would have previously deemed impossible! Get my free white paper “5 Tips to Connect on LinkedIn”.
LinkedIn can help you make things happen!
Tom Staskiewicz speaks and coaches on Professional and Business Networking and how Social Media is a tool in that process. He helps businesses, organizations, and individuals understand the power of networking and recognize that networking is a tool for giving.
When you give value to your network; your network will give value back to you. Using today’s Social Media tools makes Professional and Business Networking more efficient, improves decisions, and enables you to respond more effectively to your audiences.
Do you want to be more effective with your Professional and Business Networking? Would you like to be making more “warm” contacts instead of “cold” calls? Contact Tom to learn more about how he can help you and/or your organization reach your networking goals.