LinkedIn Character Limits – Fishing for Answers


LinkedIn Character Limits – Fishing for Answers

Recent Posts
Making Small Talk Using LinkedIn Interests
LinkedIn Summary Section
LinkedIn Experience Section
LinkedIn Personalized URL
Does Your LinkedIn Profile Convey Desperation

Each section of your LinkedIn profile has a limit on the number of characters allowed. Knowing your limits is important as you craft effective statements and descriptions.

  • First Name – 20 characters
  • Last Name – 40 characters
  • Headline/tagline – 120 characters
  • Status Updates – 140 characters
  • Summary – 2000 characters
  • Company Name, Position/Title – 100 characters
  • Position Description – 2000 characters
  • Skills and Specialties – 40 entries
  • Interests – 1000 characters

I will be using a fishing analogy as I talk about the sections of your profile.

Your Professional Headline or Tagline

120 Characters

Your tagline or headline is your bait. Different species of fish have different tastes in the bait they chase. When you know the type of fish you want to catch; you will know the type of bait to use. The same is true for your headline; different people will respond to different information. You must know what you want, find out what you are getting and, if necessary, change what you are saying!

Your LinkedIn headline or tagline is your bait on LinkedIn. This piece of information follows you around on LinkedIn and the Internet. You have 120 characters available to describe the value you have to offer and entice your prospects to “nibble” for a little taste. It is sad how some people waste this space by simply displaying their job title. Does it really say much if your tagline says “Partner”, “CEO”, “Sales Manager” or something similar? This is simply not enough to draw them in unless you are the CEO of Coca Cola, Microsoft, Proctor & Gamble or some other well known organization. Read my article Put Your Name in Front of 20,000 People with Your LinkedIn Headline

Status Updates

140 Characters

As I said with the headline/tagline different fish respond to different types of bait. Your LinkedIn profile is no different.

Your status updates are another form of bait which shows up on your connections’ news feeds. When your connection makes a comment on your status update, your update will show on the news feed for all of your connection’s connections.

Your status update is limited to 140 characters the same as Twitter

Summary Section – Your Story

2000 Characters

Your summary section can be up 2000 characters; following the fishing analogy your summary is your hook. When you are fishing, the bait is extremely important but if you put it on the hook incorrectly the fish will take the bait, but not the hook. Different types of fish, because of their size, require different hooks . No one hook will work with every type of fish. Likewise, no one story will excite every reader! Watch your profile statistics and look at the profiles of those who view your profile; are they your target readers? If not, your message may require tweaking!

There are different schools of thought when it comes to the summary. Some say use all 2000 characters and others recommend keeping it brief. My recommendation is to use however many characters you need to tell your story; of course not exceeding 2000 characters. Leave plenty of white space and make it easy to read. Check out my article Are You Really that Boring – Your LinkedIn Summary Must Reel Your Audience In

Company Name and Your Position or Title

100 Characters

This field is searchable, outside of LinkedIn, so think about how you want to use these 100 characters. You could use your title, but you could also include something more descriptive of the actual role you filled. You want to make your profile work for you!

Position Description – This Is Your Experience

2000 Characters Each

Your experience is where you reel in your prospects: customers, recruiters, hiring managers, etc. Each experience allows up to 2000 characters of information; each piece being a little more enticing as your story unfolds. Each experience should be a little vignette or short story into your career. For a detailed description of this section check out my article LinkedIn Experience Section – Record it Correctly

Your Specialties and Interests

40 Skills or Specialties

Your specialties and interests are a list of up to 40 characteristics or skills you have attributed to yourself. Your connections can provide endorsements for these characteristics. They are simple endorsements where a connection says they endorse you for the skill. Nothing more, nothing less.

Interests – Conversation Starters

1000 Characters

This is an interesting free form section. You have 1000 characters where you can record your interests. To me this is an overlooked section because it opens the door to virtually endless possibilities and conversation. Your interests are the opportunity to build your relationship with your reader on another level.

Are you looking to meet someone and you want to find commonality with the individual beyond experience, skills and abilities; this is the place to look? Ideally you will write things which are of interest to you and hopefully to them, for example:

  • Are you a golfer?
  • Do you play tennis?
  • Are you a master seamstress?
  • Are you a chess master?
  • Do you enjoy mountain climbing?
  • Do you ride a bike to work?
  • Do you like exotic travel?
  • Do you collect seashells?

LinkedIn character limits shouldn’t be looked at as constraints; instead think of them as guidelines to make you more effective in your writing.

——————————————————————

My name is Tom Staskiewicz and my goal is to help everyone do a little better, get a little further and reach the success they are destined to achieve! Whatever I can do to help you or anyone to move forward in reaching your goals; I’m all for it. Connect with me on LinkedIn, Like me on Facebook or follow me on Twitter.

Check out our career site at http://toyourcareersuccess.com and sign up for our newsletter of career tips and ideas for job seekers, small and medium business owners, self-employed individuals, contractors, consultants or whatever; anyone wanting to move their career forward!

Are You Really that Boring? Your LinkedIn Summary Must Reel Your Audience In!


Your LinkedIn Summary Must Reel in Your Audience

Your LinkedIn Summary is a critical piece of your profile

Writing Your LinkedIn Summary

Your LinkedIn summary must tell your story in 2000 characters or less. There it is, your LinkedIn Summary must tell your story. This doesn’t say it must state or list your skills. I will get to what it should say momentarily.

What the Experts Say

I was doing some research on LinkedIn Summary recommendations from supposed LinkedIn experts and they are from one extreme to the other. One person says you have 2000 characters and you should use them all; while another expert says be succinct and respectful of your readers time. The reality is there is no one agreed upon way to do things.

The “expert” saying use all 2000 characters recommends filling any unused space with key words. Filler, please… talk about not respecting your reader.

I remember when they first started using software to review resumes. One of the recommendations was to create a section which only included keywords. No description of how you applied the keyword concepts, how you trained for those concepts or anything else which would be considered descriptive; just add the keywords.

Some people still do this, but it never really accomplished the objective. Sure it may have caused a resume to pop out on the select list, but it didn’t take a recruiter long to realize what was going on and discard the resume and move to the next. The same is true with your profile, just because you show up in the search results doesn’t mean anyone is going to look at your profile and profile views are your objective.

So what do you do?

What you must do is remember these seven key concepts:

  1. You need a strategy so you know the audience you are trying to reach;
  2. Although you are writing to many, only one person is reading at time, so personalize your summary to one person;
  3. You are telling your story of how you have benefited a previous employer, organization or other entity by the application of your skills;
  4. You must select skills relevant to your audience;
  5. You need to know and request the action you want your audience to take – email, phone, something else;
  6. Tell things in the first person, using the third person is theatrical and you appear unapproachable; and
  7. Build yourself up with positive thoughts before you start writing, be your own cheerleader.

A complimentary article to this is Does Your LinkedIn Profile Convey Desperation pay particular attention to the KFC piece toward the bottom and apply the concept to your summary and call to action.

You LinkedIn Summary is key, this is your second opportunity to make a great impression. To use a fishing analogy your heading/tag line is the bait to grab the reader’s attention and your LinkedIn Summary must reel them in.

——————————————————————

My name is Tom Staskiewicz and my goal is to help everyone do a little better, get a little further and reach the success they are destined to achieve! Whatever I can do to help you or anyone to move forward in reaching your goals; I’m all for it. Connect with me on LinkedIn, Like me on Facebook or follow me on Twitter.

Check out our career site at http://toyourcareersuccess.com and sign up for our newsletter of career tips and ideas for job seekers, small and medium business owners, self-employed individuals, contractors, consultants or whatever; anyone wanting to move their career forward!

Not Personalizing Your LinkedIn URL Is Like Having a Piece of Food Stuck in Your Teeth!


Personalized LinkedIn URL

If you already know about personalizing your LinkedIn URL don’t ignore this, send it to a friend who hasn’t. They really need your help!

Recent LinkedIn Posts
Does Your LinkedIn Profile Convey Desperation
Your LinkedIn Profile: Is it a Bridge to Nowhere?
LinkedIn Section Character Limits
LinkedIn Personalized URL
LinkedIn Summary Section
LinkedIn Experience Section
Making Small Talk Using LinkedIn Interests

Everyone Around You Knows Your Secret, but Are Too Embarrassed to Tell You

To many, after ten years, this post will appear ridiculous, but if you search through your connections you will still find people who do not have a personalized LinkedIn URL. Amazingly some of these individuals will have been members for years and even be relatively prolific connectors with over 500 connections, yet they will still have a default LinkedIn URL.

Benefits of a Personalized LinkedIn URL

  • Your Personalized LinkedIn URL allows you to easily direct someone to your LinkedIn profile;
  • Improves your ranking in Google Search Results;
  • Demonstrates you are more than a novice on LinkedIn;
  • Makes your friends and connections think more highly of you; and
  • Tells recruiters and hiring managers you are serious about how you look to others.

LinkedIn Has Made the Process Easier than Ever; Here Are the Steps

  1. Log in to your LinkedIn account;
  2. On the LinkedIn Nav Bar, hover over profile and click “Edit Profile” from the drop down, no drop down click profile;
  3. Below your name and number of connections is a small box which says “Edit Contact Info”; click the box;
  4. You can edit a lot of information here, which will be visible to your contacts, but skip to the bottom where it has http://LinkedIn.com/public/ followed by a bunch of numbers and your name is in there somewhere as well. Click edit;
  5. You will be presented with a box where you can enter your personalize LinkedIn URL following the http://linkedin.com/in/ the result will look like this http://linkedin.com/in/johndoeesq. You can enter your information in whatever manner you would like for your personalized LinkedIn URL. Again you can put anything and use any order; just remember keep it easy to remember you will be telling people this URL so they can connect! Once entered you click save and LinkedIn will check to see if your personal URL is available. If it is LinkedIn shows your new URL, if not, you will be instructed to try a different combination. Again you can use anything to create your personalized URL as long as no one else has claimed it.

You are done and have officially claimed your personalized LinkedIn URL.

Recent Temporary Employment Posts
Why You Should Consider Beginning Your Career as a Temporary Employee”
Two Types of Temporary Employees
Stop Undervaluing Yourself as a Temporary Employee and Start Earning What You Deserve

Recent Networking PostsIs Your Business Network Operational, Strategic or Social
Does 20 Years’ Experience Tell Your Audience Anything

——————————————————————

My name is Tom Staskiewicz and my goal is to help everyone do a little better, get a little further and reach the success they are destined to achieve! Whatever I can do to help you or anyone to move forward in reaching your goals; I’m all for it. Connect with me on LinkedIn, Like me on Facebook or follow me on Twitter.

Check out our career site at http://toyourcareersuccess.com and sign up for our newsletter of career tips and ideas for job seekers, small and medium business owners, self-employed individuals, contractors, consultants or whatever; anyone wanting to move their career forward!