Are You Top-O-Mind with Your Customers, Clients and Contacts?
There is no question a great profile is important; we hear it all the time. And while this is true; it’s simply not enough!
In addition to the great profile, website, Facebook Page or other landing site; you want to be Top-O-Mind! You want your contacts thinking about you when they need the services or skills you offer for themselves or for opportunities they learn or hear about. You want to be the first person or organization to come to mind. If you are not Top-O-Mind; you have work to do!
Why Top-O-Mind Is Important
Chances are there are new people requiring your skill set or services every day and your contacts know of the need; but can they connect the dots? The question is do you come to mind when they hear of these opportunities? If not you are not doing YOUR job! You must have a presence reminding your contacts who you are, what you do and the skills or products you offer; if you don’t the opportunities will pass you by!
Top-O-Mind is the process of establishing your brand. Was William Colgate always the leader in toothpaste? No, first he had to establish his company. He had to build the brand. You must do the same thing; you must build your brand or your company’s brand.
To become Top-O-Mind your contacts must know you. It’s not who you know or how many you know; it’s all about Who Knows You! When your connections know you, what you have to offer and some of your story of achievement; they can connect the dots from opportunities back to you. If you haven’t taken the time to tell them about you and what you have to offer; they cannot help.
Becoming Top-O-Mind means you are educating your contacts. You are frequently providing insights into
- Who you are;
- your capabilities;
- Your skills;
- your products or services;
- your reliability;
- your perseverance;
- your organizational skills;
- Your values;
- Your interests;
As you describe each of these characteristics use examples through short stories of what you accomplished or the benefits provided.
How to Find Out if You Are Top-O-Mind
Are you Top-O-Mind? As you position yourself you must be able to measure where you are now and know where you want to go. If you can’t measure you will never know how far you have to go or when you reach your objective. Peter Drucker told us time and again; the ability to measure is the key indicator of the success of your activities.
The way to find out is to ask! Ask some of your contacts (friends, family, current and former co-workers), people who you know well and will tell you the truth and have them describe to you what they believe to be your capabilities. How do they see you? What value proposition do they believe you offer? If their description doesn’t match what you want to be or perceive yourself to be; you need to ask why the discrepancy. Is it your message? Is it a lack of knowledge on their part pertaining to you? You need to know where the confusion comes in; maybe you are not what you think you are. You need to know!
To reiterate being Top-O-Mind is your goal. You want people thinking of you, your organization, your services or your products first when they hear of opportunities. If that’s not happening, then you need to change what you are doing until you get what you want!
My name is Tom Staskiewicz and my goal is to help everyone do a little better, get a little further and reach the success they are destined to achieve!
Do you need help with your message? Are you struggling for people to know you and what you have to offer? If so, I can help. My contact information is below. Email Me Now! and lets get started.
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