Are You Really that Boring? Your LinkedIn Summary Must Reel Your Audience In!


Your LinkedIn Summary Must Reel in Your Audience

Your LinkedIn Summary is a critical piece of your profile

Writing Your LinkedIn Summary

Your LinkedIn summary must tell your story in 2000 characters or less. There it is, your LinkedIn Summary must tell your story. This doesn’t say it must state or list your skills. I will get to what it should say momentarily.

What the Experts Say

I was doing some research on LinkedIn Summary recommendations from supposed LinkedIn experts and they are from one extreme to the other. One person says you have 2000 characters and you should use them all; while another expert says be succinct and respectful of your readers time. The reality is there is no one agreed upon way to do things.

The “expert” saying use all 2000 characters recommends filling any unused space with key words. Filler, please… talk about not respecting your reader.

I remember when they first started using software to review resumes. One of the recommendations was to create a section which only included keywords. No description of how you applied the keyword concepts, how you trained for those concepts or anything else which would be considered descriptive; just add the keywords.

Some people still do this, but it never really accomplished the objective. Sure it may have caused a resume to pop out on the select list, but it didn’t take a recruiter long to realize what was going on and discard the resume and move to the next. The same is true with your profile, just because you show up in the search results doesn’t mean anyone is going to look at your profile and profile views are your objective.

So what do you do?

What you must do is remember these seven key concepts:

  1. You need a strategy so you know the audience you are trying to reach;
  2. Although you are writing to many, only one person is reading at time, so personalize your summary to one person;
  3. You are telling your story of how you have benefited a previous employer, organization or other entity by the application of your skills;
  4. You must select skills relevant to your audience;
  5. You need to know and request the action you want your audience to take – email, phone, something else;
  6. Tell things in the first person, using the third person is theatrical and you appear unapproachable; and
  7. Build yourself up with positive thoughts before you start writing, be your own cheerleader.

A complimentary article to this is Does Your LinkedIn Profile Convey Desperation pay particular attention to the KFC piece toward the bottom and apply the concept to your summary and call to action.

You LinkedIn Summary is key, this is your second opportunity to make a great impression. To use a fishing analogy your heading/tag line is the bait to grab the reader’s attention and your LinkedIn Summary must reel them in.

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My name is Tom Staskiewicz and my goal is to help everyone do a little better, get a little further and reach the success they are destined to achieve! Whatever I can do to help you or anyone to move forward in reaching your goals; I’m all for it. Connect with me on LinkedIn, Like me on Facebook or follow me on Twitter.

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