Have You Ever Asked Yourself This Question: Why Did This Person Send Me an Invitation on LinkedIn?
Don’t get me wrong I enjoy receiving invitations and connecting on LinkedIn. Most of the time, however, the invitations are disappointing.
When I open the invitation I find the person sending the invitation made no effort to begin a relationship! Most people do not invest the few minutes necessary to actually write a personalized invitation that may open the door to a possible relationship.
Your custom invitation doesn’t need to be elaborate, it should simply give the recipient an idea as to why you want to connect. In fact it can’t be elaborate; you only have 300 characters available so you must be brief, but you can do better than LinkedIn’s default invitation.
Six Reasons Why You Should Customize Your Invitations
- To increase the chances your invitation will be accepted and acknowledged;
- To begin establishing your credibility and character;
- To open a communication channel to the individual;
- To show you are more than a numbers person trying to get as many connections as possible;
- To start a potential long-term friendship; and
- To show you are a member of the top 1% of networkers.
Different Situations Require Different Custom Invitations
Custom invitations are not a one-size fits all solution. Depending upon the situation you need an invitation that makes sense, is relevant to the situation and the individual you are inviting.
You can’t send an invitation saying it is “Great to Reconnect” to a current co-worker or someone you recently met. You will look like an idiot and decrease rather than enhance your credibility.
Some things you can use in your invite:
- A reminder of where you met;
- A little about the discussion;
- A reference to someone you know in common;
- A reminder of who you are;
- A statement of why you want to connect (don’t be asking for something); or
- An edifying, but honest, statement saying why you admire the individual and want to connect.
You can also reach out with an initial message, if the option is offered, or use “LinkedIn InMail”.
How to Customize an Invite
To customize your invitation you must invite from the person’s profile page by clicking connect. I have found some of the other connect buttons will simply send off an invite without the opportunity to customize. Personally I have found the best solution is to work from the profile page to be safe.
When the default invitation comes up; delete the LinkedIn suggestion and start typing your own invitation, thank the person for their consideration and put in your signature. Remember this is all part of your 300 characters even the dash LinkedIn inserts in front of your name.
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