HR Departments Should Use LinkedIn for More than Finding or Researching Recruits
HR Departments and recruiters use LinkedIn to locate and research their recruits, but isn’t there more they can be doing with LinkedIn. The truth is that HR must be looking beyond the obvious with LinkedIn to uncover the additional uses that will make their recruiting processes more successful.
LinkedIn Can Aid in Retention
We hear all the time about the expense of on-boarding and training new employees; but what are businesses and organizations in general doing to help new employees integrate into the organization and culture that will promote retention? It’s not that we want these individuals to be a clone of the others in the organization; but we do want them to feel that they are a part of the organization. With LinkedIn you can facilitate the process of the new employee becoming a part of the organization and part of their new department.
Create Internal Groups on LinkedIn
Most LinkedIn users are familiar with LinkedIn groups; at the same time most are not nearly familiar enough with how groups can be used internally. A case in point: most organizations follow the practice of taking the new employee around and introducing the employee to countless individuals in the organization. The are many problems with this process; to include, but not limited to:
- The process can be intimidating, too many names and faces to remember;
- They will not remember more than two or three people they meet;
- They will not remember who does what;
- They won’t be remembered either;
- There will be embarrassment when a name is forgotten;
- Initially they will be remembered as the new guy or gal.
How LinkedIn Can Help
Using LinkedIn Groups; the HR function, the organization, and departments can make the on-boarding process more friendly and welcoming to the new employee. Organizations can create LinkedIn Groups and sub-groups to facilitate the on-boarding process.
For the organization you would create the parent group and for each department, work group, or team you would create a subgroup of the parent where you would include all members of the department, work group, or team. New employees would immediately be invited to the appropriate subgroup where they would find the names, pictures, job titles, and a profile of the other members.
When the new employee needs to talk to someone they can look up the profile and feel more comfortable approaching the other team members. Through the profiles they may learn other non-business information that aligns with their non-business interests and helps them become more comfortable with their new surroundings.
LinkedIn has countless uses within businesses for enhancing on-boarding, operational, strategic, and team communications. It is up to you to look outside the normal uses for ways to apply the technology to your organization.
Tom Staskiewicz consults with organizations on understanding Social Media and how it can be applied within the organization. Tom has MBAs in Marketing and Management to go along with his 30+ years developing and implementing IT solutions.
If you are looking for innovative ideas on how you can implement and apply Social Media within your organization you can email Tom or call him at (971) 678-8181.