Helping Your Children by Building Your Network


Your Network Has Value to Your Children

While you may typically think of your network as your list of contacts that will help you in your business or career. Your network has the potential to help more than just you. One of the most important benefactors of your networking efforts can be your children.

How Your Network Can Help Your Children

Through your connections, you can provide your children access to influential people they may otherwise never know. Whether your child is looking for a connection to a college, an opportunity for an internship, a job, references, or some other interest that can benefit from a connection; you can be the missing link.

Almost daily most of you come in contact with interesting people with varied backgrounds. Capturing these connections brings value to you and your network, but it may also bring a needed future connection for your children.

As a parent building your network can be one of the most unselfish acts you ever take as you work to create the connections that your child will need as the progress through their career.

Read my other networking articles on this Blog for more reasons why you MUST be networking.

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Tom Staskiewicz is a Social Media/Social Networking Coach helping businesses, organizations, and individuals to establish and manage their Social Media presence. Your Social Media presence doesn’t just happen and will not take care of itself. Tom helps you with those processes so your Social Media efforts will work for you.

Social Media – Can We Learn from Restaurants


We Can Learn from Restaurants

I believe there are social media lessons to be learned from restaurants. The other day, after finishing a meal at the Olive Garden, I started thinking about what does my business and the businesses of my customers have in common with a restaurant. What can we learn?

I started thinking about the entire sequence of a meal and how that affects the customer.

The first thing that the restaurant owners decide is what type of restaurant do they want. Will they be fast food or full service? Will they be inexpensive, moderate priced, or expensive? What type of food will they offer: a wide variety of foods, a particular specialty, or a specific ethnicity.

Where will they locate the restaurant? Who will be their target market or customer?

Once you move beyond fast food, most restaurants understand that they need to get the food moving to the patron. There is nothing worse, than a table full of people just sitting and waiting. Restaurant owners have learned that you need to get the customer or patron involved immediately.

In the past they would immediately serve you water, but today they start by taking your drink order. Why? Because it is quick and easy. People decide quickly on what they will have to drink. The next question is whether you want an appetizer; again these are food choices that are quick to assemble and get to the table. After the appetizers are ordered and before they are served your main course order is taken. This takes longer to prepare, but you have your drinks and your appetizers to keep you occupied.

So What Does This Have To Do With Social Media?

How are you doing at deciding the questions to be asked for your business? What are the parameters for your choices and decisions? Why are you doing what you are doing? What are your goals and objectives?

10 -15 years ago businesses began creating web sites. The question I ask is why? The answer for many was that they were told if they did not have a web site; then they were not serious about their business. A few years later the question was whether they were using SEO (Search Engine Optimization) and keywords; because, if they were not, then they were not serious about their business. Today the question is whether the business is using Social Media; because if they are not then they are not serious about their business.

The problem I see with all of these options is that the reasons were often incorrect. Instead of doing the methodical process that a restaurant or any business, for that matter, follows; businesses rushed into web sites, SEO, and now they are rushing into Social Media.

Choosing to Participate in Social Media

A business’s participation in Social Media should be thought out.

  • What is the goal?
  • What is the expectation?
  • What is the expected benefit?
  • What is expected of the visitor?
  • Who is the expected visitor?
  • How do you want the visitor to respond?
  • Are you going to capture visitor information?
  • What information do you want to capture?
  • How are you going to capture the information?
  • What do you have to offer in exchange for this information?

If you are not asking and answering these questions; it will be like driving without a destination. You will not:

  1. Know where you are going.
  2. You will not know whether you are heading in the correct direction.
  3. You will not know when you get there or if you get there.
  4. You will never be able to correct your course.

Social Media is not something you put on auto-pilot and then leave it alone. The great thing is that it is easy to change course, but only if you know the course you are taking.

Social Networking – Are You Afraid Your Connections Will Steal Your Customers


Do You Need to Fear Your Connections Stealing Your Customers?

There are a lot of networking wannabees that are worried about competitors stealing their customers. They allow this fear to keep them from inviting or accepting connections and friends. Their belief is that by not inviting or not accepting they will prevent competitors from stealing their customers.

I understand what they are saying and where they are coming from; but is this really a legitimate concern or are they doing more harm to themselves than good? The reality is that being a networking wannabee with a few connections makes you more susceptible than if you had a large number of connections.

This may sound ridiculous, but let me explain. Whether you are on LinkedIn, Facebook, or any other Social Network, as far as I know, your connections do not have the ability to directly or indirectly search or sort your connections. This means that someone wanting to search your connections or friends list must go through your connections one-by-one looking for possible customers.

A Large Network Makes Searching Time Consuming and Virtually Impossible

If you have just a few connections, this would be an easy task; if you have a large number of connections this would be a very labor intensive process. To me, this says that the larger your network the more protected you are.

Currently I have over 800 connections on LinkedIn, for someone to identify one of my customers would be a lot of work and I do not know anyone that would have the time to undertake that effort. I doubt that your connections would have the necessary time or inclination to undertake that type of task either. A large network can should include Network White Noise.

Creating Network White Noise

What is Network White Noise? This is a new term that I have coined and is the process of building lots of people into your network individuals that may or may not have an immediate networking value. Some of the people that you can add to create Network White Noise include family members, friends, former classmates, former teachers and professors, and others without a current business connection.

I call these connections Network White Noise because if someone is searching through your connections or friends list; these individuals will not have the value the searcher desires. Adding these people is one of the best things you can do to rapidly add Network White Noise to your network and therefore hide your clients and customers.

One of the best ways to continue your networking efforts, while still protecting the identify of your clients and customers is to create Network White Noise. Are you inviting friends, family, former teachers and professors, and other non-business related connections? If not, then why not start now?