Putting Power into Your Reviews and Testimonials


Negating the Negatives

Negative Internet Reviews

If you are like many businesses today you have experienced the negative review on Google, CitySearch, Yelp, or a plethora of other sites. In the process you have most likely noticed that these reviews hide behind an alias. The reality is that they, the reviewers, are cowards or even worse competitors.

To top it off Google, CitySearch, and the others make it difficult and costly to respond. This may be a good thing, because your immediate response would be a “knee-jerk” reaction and probably end up hurting your more than helping. You must remember that you are in the age of the Internet and the person who wrote the review will NOT be the only one reading your response. In your attempt to respond you may end up hurting future business from the eves droppers.

What Do You Do

One of the best ways to counteract a negative review is to get a good review; but not just any good review. Get one where the individual writing the review is willing to give their name and their city and state. You want credibility behind the review!

Get Credible Reviews

When you have credible reviews and someone points to Google, CitySearch, or whomever and it is a review that hides behind an alias; you can point to your reviews (good, just okay, or even bad) and say that YOUR reviews have quality. You can say that these are people you can talk to and they will answer your questions honestly. These are people that have nothing to hide.

You can, with the writer’s permission, use these reviews in your marketing and sales materials as testimonials of the work that you do and they way your customers/clients/patients feel about you, your business, your products, and your services.

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Tom Staskiewicz speaks and coaches on Social Media/Social Networking topics helping businesses, organizations, and individuals establish and manage their Social Media presence. Your Social Media presence doesn’t just happen and will not take care of itself. Tom helps you with those processes so your Social Media efforts will work for you.

Your Fan Page Needs Your Friends


Do My Fans Need to Know I Administer the Facebook Fan Page

Here’s the deal. You created a Fan or business page under your personal profile; that makes you the administrator of the page. Unless you post something on the Fan Page that gives it away as to who you are; your Fans cannot tell.

Two Steps to Better Hide Your Identity

If you are still worried the best way to hide the details about yourself is through the security settings on your personal profile. What you want to do is manage the information that you want to share with everyone, your friends, and your friend’s friends.

The other protection is deciding who you will accept as a friend. You can control this and if there are people that you do not want to have access to your personal information do not send a friend request or accept a friend request from them.

You can also classify your friends using the FB “list” process and create lists and then assign your friends. When you post you have the option to select the lists that you want to see the post you are leaving. That provides an additional method of restricting who sees what content.

Why You WANT the Two Connected

The last thing is that your business reputation and brand come for most of us from our personal reputation. What role does your personal reputation play in your business and how much do you count on your friends for referrals. The more restrictive you are the fewer the referrals you will receive.

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Tom Staskiewicz is a Social Media/Social Networking Coach helping businesses, organizations, and individuals to establish and manage their Social Media presence. Your Social Media presence doesn’t just happen and will not take care of itself. Tom helps you with those processes so your Social Media efforts will work for you.

Building Your Business Using Social Media


Does the World Know About Your Expertise?

I received email this morning from my friend Charlie Cook. Charlie helps small businesses with their marketing. In his email he was talking about a bike shop, Santa Fe Mountain Sports.

Charlie needed to fix the derailleur on his wife’s bike so they could take a ride. An avid biker, Charlie thought he was up to the task, but quickly realized he needed some help. He went to YouTube and searched on “adjusting front derailleur”. He found the video he needed and saw that over 400,000 other people had found it as well. All told this bike shop has over 1.3 million views of their videos that demonstrate their expertise.

Are you demonstrating your expertise? Are you getting your word out?

As Charlie points out even if each person viewed it twice that is 200,000 exposures to potential customers and it is all done for free!

I can help you make Social Media work for you! Contact me at tom@upproach.com and let’s talk!

Facebook “Like” and Comment


Interpreting the Use of the Facebook “Like” Button and Comment Features Is Not Intuitive

Do you pay attention to “Likes” and Comments to the posts on your profile or Fan Page? If the Viral Nature of Social Networking is important to you; understanding these features is critical.

My interest in how things happen causes me to focus on what I am seeing and as I pay more attention; more things come to light.

What I Have Seen

What I have noticed is when I see a post that originated with someone that is not a Friend or Fan; it does not always show up the same. Sometimes the comments have a familiar name attached, other times one or more Friend’s name are said to “Like” the post, and other times I will see names I recognize with both the “Like” and the comment. Does that sound familiar or ring a bell with you?

You May Say So What; If So, Read On

Before I go further I will remind you that “Like”, Comment, and Share are critical to going viral. If you are going to be successful with your Social Networking you must be going viral; which means your Friends and Fans must be “Liking” and Commenting!

Why the Differences in What We See

Facebook is all about the Viral effect and that is the reason for the differences in what you see. If you have a friend or friends that comment; you will see the post plus those comments. If your friend or friends only click “Like” then you will see the post and only that those Friends “Like” the post. If you see both, then you have Friends that are both “Liking” and Commenting. If you do not see the post, then that means your Friends did not feel it was worth “Liking” or making a comment.

Facebook is not going to bother you with information from people that you do not know. That is called spam and Facebook does not want to be a party to spam or claims of spam. The same goes for your posts; if your Friends and Fans do not feel your post deserves an action; it dies with them!

Is There Anything Else That Needs To Be Understood About Likes and Comments?

For you to see any post; it must originate, be “liked”, commented on, or shared by a connection of yours. This connection can be either a Fan Page or a Friend or be a paid advertisement where you meet the target market criteria. If one or more of these criteria is not met, you will not see the post.

STOP! Before You Take a Step Forward on Your Social Marketing – Read This!


Social Media Marketing Reality

First, do not get me wrong; I am a proponent of Social Media Marketing and I encourage the behavior. The problem is that it is being sold to you incorrectly. Social Networking Consultants, Specialists, Experts, or whatever you want to call them are not telling you the truth!

Social Media Marketing Is Not a Rainmaker Proposition

Social Media Marketing has the potential to drive business, and, yes, even massive business through your doors. The caveat is that it takes work; lots of work. It takes commitment; lots of commitment. It takes time; lots of time.

There is no getting around it; Social Media Marketing is not for the faint of heart.

Case in Point

Earlier this year I was talking to a friend about Social Media Marketing and the opportunities that it offers a business. While I am firmly committed to that statement; I have since come to realize that most business owners do not have the level of commitment necessary to make it successful.

This friend changed the website; it was not necessarily for the better. In fact, the old site, to me, was far more aesthetically pleasing. The content from the old page to the new page is not significantly different, but they can say things have changed.

As part of the new look they created a blog. Blogs are great but again they require commitment and dedication. This is not a stop-start proposition; this is a commitment and your audience is expecting regular postings. This friend created three or four articles over the span of four or five days in February and has done nothing since.

The truth is they should pull down the blog. This minimal effort gives the impression that there is no follow through within the organization and does not help them and, in fact, does more damage. It is like jumping into the deep part of the lake and making a big splash and then not coming back to the surface because you were not prepared and had not made the prior commitment to learn how to swim.

Social Media Marketing Requires Commitment

It is not that these owners are not committed to their business; it is the commitment to Social Media Marketing that is lacking. Not surprisingly business owners have many other day-to-day tasks that occupy their time and it is hard to think about Social Media Marketing when your biggest customer is getting ready to bail on you or your top salesperson is considering a new opportunity.

Obviously those situations loom larger and their immediate impact on the business is far more important and the effect is far more quickly realized and felt. The truth is that most business owners and managers do not have the time available to put into Social Media Marketing.

Before You Jump In; Ask Yourself If You Are Ready to Follow Through

Do not just stick your toe into the water to determine the temperature. This is a situation where you make the commitment, jump in, and stay there for the long-haul.

Next Time I Will Talk About Trying To Do Too Much

Social Media Consultants talk about using Facebook, LinkedIn, Twitter, Mashable, Websites, Blogs, Digg, Del-i-cious, YouTube, and others. The truth is that it takes an entire department or staff to monitor all of those sites and a tremendous commitment. Trying to do too much; too fast will leave you frustrated and unsatisfied. Do not do it!