Does 20-Years’ Experience Tell Your Audience Anything?


Does 20-Years’ Experience” Tell Your Audience Anything?

Nothing frustrates me more when I read a resume or on-line profile starting with XX-Years’ Experience. What does the statement tell your audience? Absolutely nothing! Your purpose is to impress and all you are actually doing is discussing your age.

What You Want to Tell Your Audience Is What You Have Accomplished

Your resume or profile should scream accomplishment and benefits. People really don’t or at least should not care how long you have done something; their focus should be on how well you have done things.

Grab Your Reader’s Attention

You want to grab your reader’s attention and have them begging for more information. You want your reader to be reaching for the phone to call you to learn more and “20-years’ experience” won’t do that! I’ve never heard any recruiter or hiring manager say “I’ve got to call this person because they have 20-years’ experience.” It just does not happen!

Write a Compelling Story

I go back to the worn out adage: facts tell and stories sell. You want a compelling story which differentiates you from your competition. A story which says this is the person for me!

Your story – resume or profile – should start with a summary which gets people interested in you and the benefits you have given to your employers, clients or customers. If you cannot get their interest, you will not get the job!

Can you make your profile and resume sing your praises? If not, you are in trouble!

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My name is Tom Staskiewicz and my goal is to help everyone do a little better, get a little further and reach the success they are destined to achieve! Whatever I can do to help you or anyone to move forward in reaching your goals; I’m all for it.

Check out our career site at http://toyourcareersuccess.com and sign up for our newsletter of career tips and ideas for job seekers, small and medium business owners, self-employed individuals, contractors, consultants or whatever; anyone wanting to move their career forward!

Putting Power into Your Reviews and Testimonials


Negating the Negatives

Negative Internet Reviews

If you are like many businesses today you have experienced the negative review on Google, CitySearch, Yelp, or a plethora of other sites. In the process you have most likely noticed that these reviews hide behind an alias. The reality is that they, the reviewers, are cowards or even worse competitors.

To top it off Google, CitySearch, and the others make it difficult and costly to respond. This may be a good thing, because your immediate response would be a “knee-jerk” reaction and probably end up hurting your more than helping. You must remember that you are in the age of the Internet and the person who wrote the review will NOT be the only one reading your response. In your attempt to respond you may end up hurting future business from the eves droppers.

What Do You Do

One of the best ways to counteract a negative review is to get a good review; but not just any good review. Get one where the individual writing the review is willing to give their name and their city and state. You want credibility behind the review!

Get Credible Reviews

When you have credible reviews and someone points to Google, CitySearch, or whomever and it is a review that hides behind an alias; you can point to your reviews (good, just okay, or even bad) and say that YOUR reviews have quality. You can say that these are people you can talk to and they will answer your questions honestly. These are people that have nothing to hide.

You can, with the writer’s permission, use these reviews in your marketing and sales materials as testimonials of the work that you do and they way your customers/clients/patients feel about you, your business, your products, and your services.

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Tom Staskiewicz speaks and coaches on Social Media/Social Networking topics helping businesses, organizations, and individuals establish and manage their Social Media presence. Your Social Media presence doesn’t just happen and will not take care of itself. Tom helps you with those processes so your Social Media efforts will work for you.

What Are Your 2011 Networking Goals?


It Is That Time of Year Again

We may reflect on the goals we set for 2010 and we are going to make our 2011 New Year’s resolutions for many aspects of our life. Another year has passed and it is time to ask not only whether you achieved your networking goals for 2010, but did you even have networking goals in 2010? Or were you like most people and just left the process to fate?

It's Time to Make Your Networking Resolution

I’m afraid that far too many left it to fate and fate did not shine kindly upon their efforts. Networking is a process that requires goals and a strategy. Without these two components your networking has no focus. Without a focus it is difficult to find a reason to network and most end up not networking or they end up connecting simply because they want something.

 

Networking Is More than Seeing Who Can Give You What

I recently wrote another article on networking and one of the responses that I received raised the issue that people only network with their own needs in mind. I think this is true, but not for the reason that others may believe. To me the issue is that we were never trained in the art of networking and therefore do not know what to do or how to network properly.

Networking is a give and take activity and it starts with the give portion. When you network it should be a win-win situation for both parties. If only one person is a winner; that is not networking. If you enter a networking situation with only your interests in mind; you will not be successful engaging the other person or at least not for the long-term.

Your 2011 Goals

For 2011 it is time to try something new: networking with a purpose. Having goals and a purpose as part of your networking allows you to monitor and measure your progress.

  1. What is your purpose for networking?
  2. What do you want to accomplish with your networking efforts?
  3. What is the value that you bring to the relationship?
  4. Who do you want in your network and why?
  5. How are you going to communicate with your network and what is the frequency of those communications?

For more ideas check out our free report to learn more about Networking with a Purpose.

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Tom Staskiewicz is a Social Media/Social Networking Coach helping businesses, organizations, and individuals to establish and manage their Social Media presence. Your Social Media presence doesn’t just happen and will not take care of itself. Tom helps you with those processes so your Social Media efforts will work for you.