Put Your Name in Front of 20,000 People with Your LinkedIn Headline!


Your LinkedIn Headline Follows You Wherever You Go on LinkedIn and Beyond

If your name was to potentially be seen by 20,000 or 30,000 people what would you want them to know about you? What would you want them to take away from the brief encounter?

Well that’s exactly what could happen and does happen when you connect with someone well connected on LinkedIn! Now you may say you don’t connect with those individuals so it doesn’t matter. My response is okay then maybe it’s only 1500 or 2000 people who will see your name and headline. What do you want ONLY 1500 to 2000 people to know about you?

LinkedIn Is Happy to Default Your Headline to Your Current Job Title – Don’t Let that Happen!

My point is many people simply let LinkedIn insert their current job title in their headline and think nothing of it. What a waste!

If you are a:

  • Speaker, let people know your speaking topics.
  • Mobile App Programmer let people know about your app which has been downloaded by 800,000 users.
  • Project manager tell people about a success.
  • Plant manager how did you improve production or reduce costs.
  • Realtor tell people about your experience selling $500,000 homes in Ypsilanti, Michigan or wherever.
  • COBOL programmer tell people how you troubleshoot mainframe problems in record time.

Hopefully you are getting the idea.

Some Examples of Powerful Headlines

What you want is when your name is displayed it is followed by something which will resonate with 1, 2, 10, 20 even 500 of the people who see you associated with someone they know. This new connection is an indirect referral. No, it’s not an endorsement, but the association can be a tremendous boost for you and your career. Here are a couple of extreme examples to make my point.

LeBron James is now connected to Sam Riley Miami Realtor specializing in luxury homes for athletes! What does that say to your potential audience? Will anyone be interested in contacting Sam?

Michelle Obama is now connected to Alice Swanson Interior Decorator for the rich and famous. Do you think Alice will get any telephone calls?

How can you spice up your headline to ensure it will do the job when 20 or 30 thousand people see it?

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Tom Staskiewicz writes on employment issues and has a special interest in temporary work. With over 15 years experience as a temporary employee working for multiple agencies and businesses he has a great perspective on what it takes to be successful as a temp. He has negotiated better starting pay and periodic raises for himself and others as temporary employees.

Visit our website Temporary Employees for more ideas and to sign up for his Temporary Employee Newsletter and also visit his website on Networking.

Your Fan Page Needs Your Friends


Do My Fans Need to Know I Administer the Facebook Fan Page

Here’s the deal. You created a Fan or business page under your personal profile; that makes you the administrator of the page. Unless you post something on the Fan Page that gives it away as to who you are; your Fans cannot tell.

Two Steps to Better Hide Your Identity

If you are still worried the best way to hide the details about yourself is through the security settings on your personal profile. What you want to do is manage the information that you want to share with everyone, your friends, and your friend’s friends.

The other protection is deciding who you will accept as a friend. You can control this and if there are people that you do not want to have access to your personal information do not send a friend request or accept a friend request from them.

You can also classify your friends using the FB “list” process and create lists and then assign your friends. When you post you have the option to select the lists that you want to see the post you are leaving. That provides an additional method of restricting who sees what content.

Why You WANT the Two Connected

The last thing is that your business reputation and brand come for most of us from our personal reputation. What role does your personal reputation play in your business and how much do you count on your friends for referrals. The more restrictive you are the fewer the referrals you will receive.

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Tom Staskiewicz is a Social Media/Social Networking Coach helping businesses, organizations, and individuals to establish and manage their Social Media presence. Your Social Media presence doesn’t just happen and will not take care of itself. Tom helps you with those processes so your Social Media efforts will work for you.

Social Media Does Not Provide Instantaneous Results


Going Viral Takes Time

I was talking with one of my clients recently about their Social Media efforts. The owners had been questioning whether the Social Media effort, which they had started about 5 months ago, was producing anything tangible. She told them that it was and was able to give one or two examples. That provided a little bit of satisfaction, but not too much.

Ironically I had been thinking about that same thing with this client and had done a couple of Google searches to see how we were doing. I was pleasantly surprised at the results. This client had two pages of Google results and upon review I saw that some of the results were from reposts of our Blog articles.

I forwarded the search criteria so they could perform the same search and see for themselves what was happening. No, it is not bringing droves of people into their office thus far, but it is starting to take effect.

You Must Have Patience

The reality is that there are billions of businesses, articles, blogs, and everything else on the Internet and taking or making your place in that thriving world takes time and patience. Even when you are attempting to make a dent in a small segment of the Internet it still does not happen overnight.

You Must Create Your Own Following

To be successful you must be able to create a following and you do that by having interesting and informational posts. The fact that you post something is of little consequence; the fact that you post something that interests and attracts an audience makes all the difference.

Identify Your Target and Then Focus Your Efforts

Creating a following takes time and effort. Here are some key questions that you need to answer before you proceed:

  1. What is your target market?
  2. Is your target market…
    1. Local?
    2. Regional?
    3. National?
    4. Worldwide?
  3. Who is in your target market?
    1. Male?
    2. Female?
    3. Young?
    4. Old?
    5. Metropolitan?
    6. Suburban?
    7. Rural?

Obviously there is much more to the process than these few questions, but the ability to answer these questions will make your process much more successful and targeted. There are many people pushing the idea of building your list by the thousands every day, the question is whether you are adding valuable names or simply adding names. Be focused in your efforts so you create an audience that is interested in your message.

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Tom Staskiewicz consults with individuals and businesses on the use of Social Media to help you build your brand and your business. Don’t waste time where there is no value. You must have a strategy so you don’t throw your money away on wasted efforts.

Begging for Facebook Fans


Are You Looking to Build a Following for Your Facebook Fan Page?

There are lots of fan pages out there and many, if not most, go begging for fans. Interestingly I see many posts of people saying “Be my Fan”, “Follow My Page”, “Click on This”, etc. That may work with some people, but you will never gain a quality following using that process. That is unless you are a celebrity and people are ready to jump at anything you say or do.

To Be Successful Facebook Fan Pages Need Fans

Without a doubt your page will be far more successful when you have 100s or 1000s of fans; but you will never reach that goal by begging. You must be providing value to generate fans. There are many different ways to provide value or otherwise encourage people to follow you; but you must be providing something in exchange for their clicking “Like” and becoming a fan.

What Do You Have to Offer?

Obviously one of the first things that you can be offering is valuable information. For instance if you are reading this article; you obviously believe that there is value in the information. Providing information that is helpful and can add value to your readers can be the enticement necessary to get them to become your fan.

Some pages gather fans by offering specials, using coupons or other pricing incentives, running promotions, and other activities to encourage participation. All of these actions can help in building your following. Along with those activities you need to be regular in your postings and activities. People are not interested in Pages that stop and start.

On my page UPPROACH I offer Fan Page tips. This is gaining me a following and therefore people must believe that there is value in what I am saying. If I can do it, so can you.

Make your Fan Page appeal to readers by giving them quality!

Does Networking Work?


Have you ever wondered if networking pays off?

Here is my latest experience. Approximately 8 weeks ago my contract was ended. I had been contracting at one company for the past 3 ½ years and it was only supposed to be a 1 year contract. That worked out well for me and I am happy that it lasted that long. I will get back to the end of the contract in a little bit.

Prior to this contract I had been looking for work for about 6 months. I had some things here and there that kept us going, but it was tough regardless. What is important, however, is what I did while I was with this company.

Take Action

The first action, not under my control, was shortly after I started I was called to a regional employment role in my church. The second action was I started using LinkedIn. The third actions was the more I learned the more I wanted to learn on how it could help me with my search.

Learn to Network

By learning how to network and allowing my network to get to know me I made many great contacts. I didn’t know everyone in my network at first and in many cases I am still getting to know them; but I will keep working on this.

Make Lots of Connections

About 1 1/2 years after getting into LinkedIn I started on Facebook. I had watched my teenagers use MySpace and then Facebook and thought they were wasting their time. I was wrong! At least with the idea that Facebook offered nothing for me. I started connecting with all kinds of people and it has been great.

I now have over 850 connections on LinkedIn connecting me to over 8 MILLION people and I have over 650 connections on Facebook. Some of the LinkedIn and Facebook connections are duplicated, but most are not.

After the Contract Ended

Anyway back to having the contract end… I contacted my and other recruiting companies to see what might be available. It wasn’t long and I had a couple of opportunities presented. One ended up panning out and I started the Tuesday after Labor Day.

Emailed Over 170 Contacts

The other thing that I did, however, was send an email to about 170 of my email contacts. That process generated over a dozen responses with possible opportunities. Where I went wrong was not sending that email out earlier in the process.

Let People in Your Network Know Who You Are and What You Can Do

When people in your network know you, know what you can do, and know what you want to do; they are there to help. My email went out a couple of weeks ago and I am still being contacted by members of my network to see what they can do to help. The truth is that I still have well over one thousand people that I could contact; a majority of whom I did not know three years ago.

I connect with new people all the time; it is my goal to be adding 5 – 10 new connections either on LinkedIn of Facebook every week. Sometimes it is as many as 20 per week and this is what YOU must be doing as well.

Networking works when you give it a chance.