Does Your Referral Network Remember Your Message


To Get Referrals; Your Referral Network Must Know Your Message

Is the message you give your referral network effective or is it lost in the clutter? To have an effective referral network; your members must know your message succinctly and clearly. If they don’t; not only will they not refer you, they can’t refer you! They simply do not have the necessary information.

You Must Provide a Clear Message to Your Referral Network

I don’t believe enough can be said about the quality, context and content of your message to your referral network. All small and most medium sized businesses succeed or fail on their ability to get people talking about the business, the individuals, the products and the services; if you can’t get this conversation going, you will not succeed!

Your Message Must Be Easy to Remember

Make it easy on yourself and your referral network; create a easily remembered message. Your referral network wants to help you, but they only have a limited amount of time and bandwidth for it to happen. It’s up to you to create a message they can easily share with their contacts.

Your Message Must Be in the Form of a Story

We have all heard “facts tell and stories sell”; your message to your referral network is no different! You need to give them something they can remember and put to use on your behalf.

Don’t Clutter Your Message with Too Much Information

Most organizations and individuals clutter their messages. They create a message which lacks focus and can’t stick with the audience. The problems come from a position of fear. People are afraid they will miss an opportunity because they don’t share a particular fact; instead they share too many facts and nothing gets communicated or remembered.

You must be specific with your message. Decide the specifics of what you want to communicate and then focus. Avoid over communicating and cluttering; make it easy for your network to remember.

If the message cannot stick; your referral network will not remember!

You Need To Make Your Message Sticky

Chip and Dan Heath wrote a book a few years ago Made to Stick and this is what you must do with your message. You message must stick with your audience. It goes back to the old speech writer’s or presenter’s instructions; tell your audience what you are going to tell them, tell them and then tell your audience what you told them.

Your message must be one specific message and your referral audience will help you!

——————————————————————

Connect with me on LinkedIn
Like me on Facebook
Follow me on Twitter
Follow this blog

Advertisements

Referrals: To Get Referrals You Must First Give Referrals


Referral Success Starts with a Give First Mentality

Recently Constant Contact reported 82.6% of businesses rely on referrals for new customers. What Constant Contact did not say is; how you can increase your referrals to build your business.

Increasing referrals is best accomplished with a give first mentality. When you refer a potential customer, employee, product or service; you are serving two people, having specific needs. You are helping both parties solve their problem and you MUST have no expectations.

A Successful Referral Network Starts When Your Network Knows You Are Different

First, Your Network Is Not About You!

Your network members must know you are different! You must demonstrate you are networking for mutual benefit; not personal gain. Mutual benefit does not simply mean an exchange of goods and services; mutual benefit means a legitimate concern for each party and an interest in each other’s success.

Second, A Referral Network Is Based Upon Knowledge of the Value Proposition of Your Members

  1. What value do your network members offer to their audience?
  2. What differentiates your network member from their competitors?
  3. What stories can you relate of how your network members helped their audience to explain their value?
  4. How would you describe their ideal audience? and
  5. Can you connect the dots between opportunities and the members of your network?

When you take the time to learn this information about your network members; they will understand your sincerity in being a valuable contact. When you make your first referral they will understand your commitment to being a referral member.

In one of his many training programs, Power Networking, Brian Tracy speaks of his networking process. He asks people he meets to describe their ideal client, he makes notes on the back of their business card and immediately begins looking for an individual or organization which meets the description so he can make a referral.

Do you do this? Are you looking for ways to help the members of your network find new opportunities and business?

——————————————————————

Connect with me on LinkedIn
Like me on Facebook
Follow me on Twitter
Follow this blog

Five Reasons for Top Performer Success


Top Performers Succeed Because They Have Strong Relationships!

Have you ever met a successful individual who did not have a large network of contacts he or she could draw upon for help, advice, opportunities, financial assistance or an assortment of other needs?

My guess is your answer will be either you know they have a large list or you don’t know; very few will answer: the list is small. Whatever your answer, you can count on this; they have a large list! They know who to call, when they can call, why they can call and how the individual can help.

It’s important for us to study top performers so we can learn how they achieve their success. They have plowed the road for us and left a trail to follow; why not take advantage of what they have learned? Is there a need to learn the lessons for ourselves?

Five Reasons for Top Performer Success

1. Top Performers Know Relationships Start with Connections

Top performers are open to new connections. They have a plan for building their network. They have business and life goals which lead to their networking goals. Top performers know how and where to spend their time to maximize their networking goals and at the same time look for ways in which they can benefit their new connections. They lead with the value they are able to provide to the individual.

2. Top Performers Are Not Collectors; They Are Connectors

I’ve heard the term “networking mongrels” used to describe people who simply collect cards and have no interest in the card owner or developing a relationship. They give networking a bad name because they are only looking for what they can get from their new connection. They are identified quickly for what they are!

Top performers recognize it is not about the connection they can make rather it is the relationship which can develop. Sometimes the new friendships are instantaneous, sometimes they take a long time and sometimes they never happen; it may just take time to develop.

3. Top Performers Do Not Keep Score

Here’s another fact; top performers do not keep score! They don’t have records saying I did this for so-and-so; therefore this individual owes me. It doesn’t work that way. These individuals know what goes around comes around and they are just waiting for their opportunity.

If your desire is to keep score; you will not succeed because you will be so busy keeping score you will fail to act in a timely manner.

4. Top Performers Do Not Covet Their Network

Absolutely top performers protect their network for the sake of their network; however, they do not protect their network for themselves and the belief their network has only so much to give. They know the bounty of their network is limitless as long as they are treating their network with respect and proper care.

Top performers also know if they don’t share their network; their network will dry up. Why does it dry up you might ask? The reason is the network understands the person, who doesn’t share, is about him or herself and not about benefiting the members of the network.

5. Top Performers Recognize They Need Others

Top performers know they do not have all the answers. They recognized the importance and value others contribute. As I started out with this post; top performers know who they can go to for the specific advice and help they need for a given situation. They know their network and their network knows them!

It’s not who you know! It’s not how many you know! It all starts with “Who Knows You!”

How do you rate as a networker? Are you looking for ways you can benefit your network? Are you following in the path of top performers?

Do you need some great resources to help your networking? Check out my Amazon Networking Reading List!

——————————————————————

Connect with me on LinkedIn
Like me on Facebook
Follow me on Twitter
Follow this blog

If You Want More Recommendations; then Give More Recommendations


Get More Recommendations

Have you ever seen a business use the message “The best compliment we can receive is your recommendation or referral?”

Although that is a very true statement; it is also true that the statement is not very effective in getting you more recommendations. Yes, it is a call to action; but it is a very weak call to action.

Marketing studies have long shown that a satisfied customer tells one or two people. Today, with Social Media, those numbers be drastically improved; all you need to do is get the recommendations.

So, how does that happen?

It starts with you; with your being proactive and reaching out to others.

The Key to Getting Anything; Is, to Give Something

If you have not noticed the old mantra of “Ask and you will receive” has changed; today the new mantra is “Give and you will receive”! What this means is that if you want recommendations; you are best served by giving a recommendation first!

The UPPROACH: Give a Recommendation First

Don’t wait for something to happen; make something happen! Take the initiative and write a recommendation for that person.

Get a Recommendation

Once you write the recommendation; it is much easier to ask for and get a recommendation. When you give something of value; people want to reciprocate. People do not like to be indebted to someone; therefore they look for a way to pay you back. When they can do it in kind; all the better.

So get started and start writing those recommendations and reaping the results!

Are you at a loss as to how to write a recommendation get our free report The Art of Giving a Recommendation.

———-

Tom Staskiewicz speaks and coaches on structuring Social Media and Professional Networking to help businesses, organizations, and individuals establish and manage their Social Media presence to increase efficiency, improve decisions, and respond to your audiences. Your Social Media presence doesn’t just happen and will not take care of itself. Tom helps you with those processes so your Social Media efforts will work for you.

If you are interested in learning more about how Tom can you and/or your organization develop your Professional Network or Social Media email Tom for information.

Referrals and Recommendations: Are You Getting Your Share?


Referrals and Recommendations Are Critical to Your Business and Career

Are you getting your fair share of referrals and recommendations? One of the great features of Social Media is the opportunity to collect referrals and recommendations from managers, supervisors, co-workers, vendors, customers, and a host of others.

We can talk forever about our personal accomplishments and experiences, but when you get someone talking on your behalf that is when you start firing on all cylinders. That doesn’t mean that you get thousands or even hundreds of referrals and recommendations, it just means that you get your fair share.

Referrals Can Be Key to Attaining Your Objectives

I believe that although one can do it on their own; referrals and recommendations are key to accelerating your business and career. Modesty and humility are characteristic of most people. While there are many exceptions; when you think of the majority of connections that you have; they are modest and humble about their accomplishments.

What does that mean to you? If you have the characteristics of modesty and being humble; you will not be very effective at self promotion. You will always be reserved in discussing your accomplishments, awards, and recognition; this means that you WILL need someone that will promote you and this is best achieved through referrals and recommendations.

Here are some examples of what referrals and recommendations can do for you:

  • Open doors that were otherwise closed.
  • Tell people what you meant to former co-workers, educators, and even friends.
  • Substantiate and reinforce statements that you make about yourself.
  • Lead to undiscovered opportunities.

If you are not receiving your fair share of referrals and recommendations learn where you get them; get our free report 18 Sources for Referrals and Recommendations.

———-

Tom Staskiewicz speaks and coaches on structuring Social Media and Professional Networking to help businesses, organizations, and individuals establish and manage their Social Media presence to increase efficiency, improve decisions, and respond to your audiences. Your Social Media presence doesn’t just happen and will not take care of itself. Tom helps you with those processes so your Social Media efforts will work for you.

If you are interested in learning more about how Tom can you and/or your organization develop your Professional Network or Social Media email Tom for information.

Helping Your Children by Building Your Network


Your Network Has Value to Your Children

While you may typically think of your network as your list of contacts that will help you in your business or career. Your network has the potential to help more than just you. One of the most important benefactors of your networking efforts can be your children.

How Your Network Can Help Your Children

Through your connections, you can provide your children access to influential people they may otherwise never know. Whether your child is looking for a connection to a college, an opportunity for an internship, a job, references, or some other interest that can benefit from a connection; you can be the missing link.

Almost daily most of you come in contact with interesting people with varied backgrounds. Capturing these connections brings value to you and your network, but it may also bring a needed future connection for your children.

As a parent building your network can be one of the most unselfish acts you ever take as you work to create the connections that your child will need as the progress through their career.

Read my other networking articles on this Blog for more reasons why you MUST be networking.

———-

Tom Staskiewicz is a Social Media/Social Networking Coach helping businesses, organizations, and individuals to establish and manage their Social Media presence. Your Social Media presence doesn’t just happen and will not take care of itself. Tom helps you with those processes so your Social Media efforts will work for you.