Facebook “Like” and Comment


Interpreting the Use of the Facebook “Like” Button and Comment Features Is Not Intuitive

Do you pay attention to “Likes” and Comments to the posts on your profile or Fan Page? If the Viral Nature of Social Networking is important to you; understanding these features is critical.

My interest in how things happen causes me to focus on what I am seeing and as I pay more attention; more things come to light.

What I Have Seen

What I have noticed is when I see a post that originated with someone that is not a Friend or Fan; it does not always show up the same. Sometimes the comments have a familiar name attached, other times one or more Friend’s name are said to “Like” the post, and other times I will see names I recognize with both the “Like” and the comment. Does that sound familiar or ring a bell with you?

You May Say So What; If So, Read On

Before I go further I will remind you that “Like”, Comment, and Share are critical to going viral. If you are going to be successful with your Social Networking you must be going viral; which means your Friends and Fans must be “Liking” and Commenting!

Why the Differences in What We See

Facebook is all about the Viral effect and that is the reason for the differences in what you see. If you have a friend or friends that comment; you will see the post plus those comments. If your friend or friends only click “Like” then you will see the post and only that those Friends “Like” the post. If you see both, then you have Friends that are both “Liking” and Commenting. If you do not see the post, then that means your Friends did not feel it was worth “Liking” or making a comment.

Facebook is not going to bother you with information from people that you do not know. That is called spam and Facebook does not want to be a party to spam or claims of spam. The same goes for your posts; if your Friends and Fans do not feel your post deserves an action; it dies with them!

Is There Anything Else That Needs To Be Understood About Likes and Comments?

For you to see any post; it must originate, be “liked”, commented on, or shared by a connection of yours. This connection can be either a Fan Page or a Friend or be a paid advertisement where you meet the target market criteria. If one or more of these criteria is not met, you will not see the post.

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