Does Your Social Networking Answer the WIIFM Question?


What’s In It For Me?

The reality is that people are always looking to understand how they will benefit from any activity or action undertaken. They may be totally supportive of an idea or a plan, but their own interests will eventually come into play. With that in mind do you have the WIIFM answer for your customers and prospects?

Does Your Offer Answer Your Customer’s WIIFM Question?

If you can answer that question for them and answer it repeatedly with a benefit that they perceive has value and is of interest; you will get their attention. We are all bombarded with information constantly and one of the easiest ways to weed through the information is by looking for those messages that quickly tell them what is in it for them and make if very clear what they have to gain.

They will take that information and then weigh it against their cost. If the benefit out weighs the cost, they will be interested and act. If the perceived benefit does not outweigh the cost, they will move on to the next offer.

Do You Struggle with the WIIFM Question for Yourself?

So whether you are promoting yourself, your business, your service, or your product; you must be able to provide your reader with an answer to the WIIFM question. If you can’t or you don’t it is wasted effort on your part and you then need to look at the WIIFM question for yourself.

If you don’t want to put the work into your own activities then YOU must be failing your own WIIFM question. For whatever reason you do not feel that putting the effort into your own activities is worth the benefit you will receive.

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Tom Staskiewicz creates networking strategies that help you build your individual and business brands. Ask him how! Check out the UPPROACH website.

Begging for Facebook Fans


Are You Looking to Build a Following for Your Facebook Fan Page?

There are lots of fan pages out there and many, if not most, go begging for fans. Interestingly I see many posts of people saying “Be my Fan”, “Follow My Page”, “Click on This”, etc. That may work with some people, but you will never gain a quality following using that process. That is unless you are a celebrity and people are ready to jump at anything you say or do.

To Be Successful Facebook Fan Pages Need Fans

Without a doubt your page will be far more successful when you have 100s or 1000s of fans; but you will never reach that goal by begging. You must be providing value to generate fans. There are many different ways to provide value or otherwise encourage people to follow you; but you must be providing something in exchange for their clicking “Like” and becoming a fan.

What Do You Have to Offer?

Obviously one of the first things that you can be offering is valuable information. For instance if you are reading this article; you obviously believe that there is value in the information. Providing information that is helpful and can add value to your readers can be the enticement necessary to get them to become your fan.

Some pages gather fans by offering specials, using coupons or other pricing incentives, running promotions, and other activities to encourage participation. All of these actions can help in building your following. Along with those activities you need to be regular in your postings and activities. People are not interested in Pages that stop and start.

On my page UPPROACH I offer Fan Page tips. This is gaining me a following and therefore people must believe that there is value in what I am saying. If I can do it, so can you.

Make your Fan Page appeal to readers by giving them quality!

Building Your Business Using Social Media


Does the World Know About Your Expertise?

I received email this morning from my friend Charlie Cook. Charlie helps small businesses with their marketing. In his email he was talking about a bike shop, Santa Fe Mountain Sports.

Charlie needed to fix the derailleur on his wife’s bike so they could take a ride. An avid biker, Charlie thought he was up to the task, but quickly realized he needed some help. He went to YouTube and searched on “adjusting front derailleur”. He found the video he needed and saw that over 400,000 other people had found it as well. All told this bike shop has over 1.3 million views of their videos that demonstrate their expertise.

Are you demonstrating your expertise? Are you getting your word out?

As Charlie points out even if each person viewed it twice that is 200,000 exposures to potential customers and it is all done for free!

I can help you make Social Media work for you! Contact me at tom@upproach.com and let’s talk!

STOP! Before You Take a Step Forward on Your Social Marketing – Read This!


Social Media Marketing Reality

First, do not get me wrong; I am a proponent of Social Media Marketing and I encourage the behavior. The problem is that it is being sold to you incorrectly. Social Networking Consultants, Specialists, Experts, or whatever you want to call them are not telling you the truth!

Social Media Marketing Is Not a Rainmaker Proposition

Social Media Marketing has the potential to drive business, and, yes, even massive business through your doors. The caveat is that it takes work; lots of work. It takes commitment; lots of commitment. It takes time; lots of time.

There is no getting around it; Social Media Marketing is not for the faint of heart.

Case in Point

Earlier this year I was talking to a friend about Social Media Marketing and the opportunities that it offers a business. While I am firmly committed to that statement; I have since come to realize that most business owners do not have the level of commitment necessary to make it successful.

This friend changed the website; it was not necessarily for the better. In fact, the old site, to me, was far more aesthetically pleasing. The content from the old page to the new page is not significantly different, but they can say things have changed.

As part of the new look they created a blog. Blogs are great but again they require commitment and dedication. This is not a stop-start proposition; this is a commitment and your audience is expecting regular postings. This friend created three or four articles over the span of four or five days in February and has done nothing since.

The truth is they should pull down the blog. This minimal effort gives the impression that there is no follow through within the organization and does not help them and, in fact, does more damage. It is like jumping into the deep part of the lake and making a big splash and then not coming back to the surface because you were not prepared and had not made the prior commitment to learn how to swim.

Social Media Marketing Requires Commitment

It is not that these owners are not committed to their business; it is the commitment to Social Media Marketing that is lacking. Not surprisingly business owners have many other day-to-day tasks that occupy their time and it is hard to think about Social Media Marketing when your biggest customer is getting ready to bail on you or your top salesperson is considering a new opportunity.

Obviously those situations loom larger and their immediate impact on the business is far more important and the effect is far more quickly realized and felt. The truth is that most business owners and managers do not have the time available to put into Social Media Marketing.

Before You Jump In; Ask Yourself If You Are Ready to Follow Through

Do not just stick your toe into the water to determine the temperature. This is a situation where you make the commitment, jump in, and stay there for the long-haul.

Next Time I Will Talk About Trying To Do Too Much

Social Media Consultants talk about using Facebook, LinkedIn, Twitter, Mashable, Websites, Blogs, Digg, Del-i-cious, YouTube, and others. The truth is that it takes an entire department or staff to monitor all of those sites and a tremendous commitment. Trying to do too much; too fast will leave you frustrated and unsatisfied. Do not do it!