What Email Service Is Right for You
Have you thought about using an email service to stay in touch with your customers and prospects? I’m sure you have, if for no other reason than the intensive marketing being done by Constant Contact.
Before You Select a Service; Know What You Want to Do
The truth is that all email services are not created equal. Some have features that others do not. Some charge based upon the number of emails sent and others charge based upon the number of subscribers you have.
How Many Subscribers Do You Expect?
Knowing how many subscribers you will have and how often you plan on contacting those subscribers can make a huge difference in the cost.
How Many Email Lists Will You Have?
Another factor is how many email lists will you have? Will you have both a list of active customers and prospects? Will it be a single list? Will you have a list for customers of each type or category of product or service you offer?
Are You Going to Do Email Campaigns?
Maybe you are asking what is an email campaign, so I will give you a brief overview. A campaign is typically a series of emails sent to subscribers.
The campaign starts with a letter of invitation to join the list (usually an opt-in or double opt-in) process to make sure you have the correct person.
Following the opt-in there is an immediate follow-up with the additional promised information. A few (7-10) days later there is another follow-up to ensure that they received the information and provide a second promotion. 12-14 days later there is another follow-up typically with some type of incentive to sign up. That may be it or 60 days later there could be one last follow up. It’s really up to you.
Some email services support email campaigns, some do not, and others only limited email campaigns or a limited number of campaigns.
To Opt-In or Not; or Will You Spam
Opt-In basically says do you want to participate and lets the reader know that they can opt-out at any time.
Do you want an opt-in or double opt-in process where the people signing up must go to a sight or respond to an email and confirm that they want to be on your list. If you don’t have an opt-in some, maybe many will report you as spam and can get you blacklisted; opt-ins are preferable to blacklists. Unless you are closely monitoring the service you won’t know that your emails have been blocked.
If the service isn’t offering an opt-in option that can be a problem. Maybe you don’t irritate the users but that doesn’t mean that someone else using the service won’t irritate their recipients and the backlash can hit you!
Opt-ins protect you as much or even more than they protect your recipients.
Will You Have Mini-Memberships?
A Mini-Membership has people sign-up typically paying a fee for a limited-term-membership (compare it to a four – 12 week class and sometimes up to one-year). Each week or month they will have the next part of their course delivered to their email box.
Some email services support this and some do not. Some will support several limited-term-memberships and others will support only one.
Before you select a service know what you services you are expecting them to provide.
Tom Staskiewicz speaks and coaches on Social Media/Social Networking topics helping businesses, organizations, and individuals establish and manage their Social Media presence. Your Social Media presence doesn’t just happen and will not take care of itself. Tom helps you with those processes so your Social Media efforts will work for you.