What’s In It For Me?
The reality is that people are always looking to understand how they will benefit from any activity or action undertaken. They may be totally supportive of an idea or a plan, but their own interests will eventually come into play. With that in mind do you have the WIIFM answer for your customers and prospects?
Does Your Offer Answer Your Customer’s WIIFM Question?
If you can answer that question for them and answer it repeatedly with a benefit that they perceive has value and is of interest; you will get their attention. We are all bombarded with information constantly and one of the easiest ways to weed through the information is by looking for those messages that quickly tell them what is in it for them and make if very clear what they have to gain.
They will take that information and then weigh it against their cost. If the benefit out weighs the cost, they will be interested and act. If the perceived benefit does not outweigh the cost, they will move on to the next offer.
Do You Struggle with the WIIFM Question for Yourself?
So whether you are promoting yourself, your business, your service, or your product; you must be able to provide your reader with an answer to the WIIFM question. If you can’t or you don’t it is wasted effort on your part and you then need to look at the WIIFM question for yourself.
If you don’t want to put the work into your own activities then YOU must be failing your own WIIFM question. For whatever reason you do not feel that putting the effort into your own activities is worth the benefit you will receive.
Tom Staskiewicz creates networking strategies that help you build your individual and business brands. Ask him how! Check out the UPPROACH website.