Your Circle of Communities Are Your Key to Going Viral

The Key to Going Viral

Everyone wants their Fan Page or business for that matter to go viral, but for most it is a huge challenge to make that happen. This is especially true for local businesses. How do you get your word out?

For your Fan Page or business to be successful it must go viral to your target market. So what is your target market? Have you defined it? Do you know your target market?

Local Businesses

For the brick and mortar business – which includes businesses like restaurants, salons, medical practitioners, etc. – your target is your local community. The people that will be using your service are local and therefore you need to reach out to people within your community.

When I talk about your community; it is actually your collection of communities. You have many communities where you participate. There is the community at large where there may be some relative awareness of who you are; within that community, however, there are many smaller communities where you are well known.

Your Circle of Communities

These are the areas you must penetrate to be successful. These communities include your church or synagogue, your school where you or your children attend, your sports activities where you or your children participate, your work and volunteer efforts, etc.

All of these communities are important to your business objectives when it comes to a brick and mortar entity. This is where, as Malcolm Gladwell says in “The Tipping Point“, your connectors, mavens, and salespeople exist.

Connectors, Mavens, and Salespeople

Your connectors, called that because they have lots of connections, put you in touch with the people you need or want to know. The mavens are those that spread your word far and wide. Your salespeople are those that promote your product or service to others.

As you successfully reach into your Circle of Communities and they become your fans; you need these contacts to be promoting you to the friends in their Circle of Communities.

The Power of the Ask

This is where the “power of the ask” comes in. You need to ask these friends to “like”, comment, or share what you have shared with them. You need them to be reaching out to others if you want your message to go viral!

Here is my power of the ask… If you like this Blog; please share it with your friends and others that you believe would benefit. Thank you.

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