Your Message Content and How it Makes Top-O-Mind Work
What is the purpose of your messaging? What are you trying to accomplish?
Many believe the purpose of their messaging is to “sell their products and/or services” and, although this is the ultimate goal, it cannot be the purpose of the majority of your messages. Customers, clients, prospects, et al will see through this immediately and instead of accomplishing the intended goal; your message will fail.
Note: When I say messages I mean Social Media and Blog posts, comments, likes, etc. Any form of communication to your audience.
The Two Purposes of Your Messages
There are two purposes behind good messaging campaigns:
- Let your audience know a little about you; and
- Inform and/or educate your audience on a topic.
You may look at the first purpose and say to yourself he just said it cannot be all about me or my products and services but now I’m being told the messages are to tell my audience a little about me. I don’t understand.
If you bare with me I’ll explain.
A Little About You
When I say a little about you; I’m not talking about what you are selling. What you must do is build your brand. What you want to convey in the brand building process are your personal characteristics, such as:
- Concern for your audience;
- Consistency; and
Inform and/or Educate
The next piece is you want to inform and/or educate your audience. You want them leaving the message saying; “that was time well spent.” You want them feeling good about the message and recognizing the value you just provided.
If you can accomplish those objectives your readers will return and, as long as you continue meeting those objectives, they will keep coming back for more. You want loyal readers because many will ultimately become loyal customers and they will share your content with their connections.
My name is Tom Staskiewicz and my goal is to help everyone do a little better, get a little further and reach the success they are destined to achieve!
Do you need help with your message? Are you struggling for people to know you and what you have to offer? If so, I can help. My contact information is below or Email Me Now! and lets get started.
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