Are You Interesting Enough to Gain a Following?
Whether it is your blog, Facebook, or LinkedIn; does what you say make you as popular as Tom Cruise or Julia Roberts? If you are like me, I am not and you are not Tom Cruise or Julia Roberts. Therefore, your popularity must come in the form of interesting content. Something that will get them reading even if you are neither of those celebrities.
I just received a newsletter from Jimmy D. Brown talking about content and boy do his comments hit home. If we are writing for more than self-satisfaction; the first question we must ask is what do our readers or any readers for that matter want? What is going to start and keep them reading what we write?
Sometimes I feel that I have written tremendous material and I feel so great and then… NOTHING! Do you know that feeling? I end up thinking: why did I even bother?
I am not a particularly gregarious person; I am working to change that however. Many years ago, I was told that I was not gregarious, not in those particular words, but I was told. It was suggested to me that I take the Dale Carnegie Course; “How to Win Friends and Influence People”. Being the not so gregarious person that I was I took that to heart and I went right out and bought the book.
Did I learn the lesson that I was expected to learn;
I missed the point by (I want to say 360 degrees, but that is full-circle), so I guess I missed it by 180 degrees. Anyway it was the exact opposite of what was intended. A few years later I finally understood and joined a Toastmasters group. It took me a long time to finally learn that lesson.
The point is that even if we get nothing there is a lesson to be learned and the more quickly we recognize that regardless of the outcome, there is a lesson the faster we will learn.
What Do You Do When You Get Nothing?
The only saving grace that I have found is that what I am experiencing has been experienced by all the successful bloggers, posters, and whatever else you want to call them. It can take time to reach the point that people care about what you have to say.
The difference between those that are successful in reaching that point and those that are not is… The successful keep trying until they get it right.
Entertaining and Educational Save the Day
Think about it, think about it, now YELL it out.
If you said: “Here he comes to save the day; Mighty Mouse is on his way”. You would be correct. In our case you will save the day, your day, with content that is entertaining and educational!
So what are the magic secrets to content. According to Jimmy your material must be both entertaining and educational or informative. As I read into Jimmy’s comments what I am hearing is that people want the education to be subtle; that does not mean that it is so subtle that it remains hidden, but subtle enough that it is not in your face blatant. They do not want to feel like you are calling them a fool or stupid, but they do want to learn.
The next thing they want is for that information to come to them in an entertaining manner. You cannot be boring and just “pour” out the facts or you will get “poor” results. It reminds me of the adage that facts tell, but stories sell. Stories are entertaining, they keep the reader involved.
Read your articles and posts with a critical eye. Are they meeting both criteria? Are they entertaining and educational? If you think so, but your response does not reflect that, have someone else or multiple people, those that you know will be totally honest, read them and provide you their opinion.