I Am Shocked When Business Owners Ignore Social Media


I Am Amazed

I am amazed; I am shocked every time someone tells me that they want their business to be on Facebook, YouTube, Twitter, or any other Social Media and then end with the comment saying they do not want to have that presence tied to them. All I can say is: What?

How can you be in Social Media where it is all about conversations, not dialogue, and not expect to be involved? Web 2.0 applications, which is what Social Networking or Social Media applications are, is all about conversations. That is why these applications were developed.

Anyone Making This Statement Does Not Realize That Social Networking Is About Conversations

Social Media is about conversations with your friends, customers, prospects, and others. If it is not you conversing with them; then who do you want doing the talking? Have you designated someone to talk on your behalf? Are you prepared to entrust these communications to someone else?

If this is a large organization, where the operations are no longer tied to an individual, it may make sense. But if you are a small or medium sized business, a professional, a consultant, or an entrepreneur; you probably do not have someone that you have trained and entrusted to talk for you.

Social Networking Is About the Conversations

The purpose of these communications is to build credibility, reliability, and trust; how can you do that and simultaneously remain anonymous? Are you afraid that a customer or prospect will say something you do not like? If that is the case you need to wake up, because they are saying those things regardless. At least with Social Media you have a chance to hear what is being said and respond.

Business Owners and Managers Cannot Ignore Social Media

Today’s world does not allow you to hide! Your business can be and actually is a target and thinking that by not being involved in Social Media will somehow protect or shield you is a mistake. Things are being said with or without your participation. Social Media has become the outlet for favorable and unfavorable discussions.

It used to be that the dissatisfied customer would tell six friends; today that number increases geometrically. The average person on Facebook has 130 friends. If they post something about you, favorable or unfavorable, on average 130 people will see or hear the message.

There is a YouTube video out about United Airlines breaking this guys guitar. Over 3 Million, yes that is an “M” people have seen this video. Last I knew it was even becoming a record.

You are now a member of the viral world so stop being an ostrich and get your head out of the sand. You need to be participating!

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